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ISBN: 978-1-905685-33-2
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Car industry: Global sponsorship analysis

Table of Contents

Executive Summary

A focus on general sports
Sports sponsorship now worth $1.28 billion
Sponsorship in the context of car industry upheaval
Car sponsorship strategy patchy
Soccer, Olympics and golf take half sponsorship spend
GM and Toyota biggest spenders on sponsorship
USA biggest sponsorship market for car industry
Opportunities for golf, tennis and sailing rights holders
Sponsorship rationalisation likely for volume producers

Car industry sponsorship by sport


Car industry sponsorship by manufacturer


Car industry sponsorship by brand


   General Motors: sports sponsorship analysis

Chevrolet
Cadillac
General Motors (GMC)
Vauxhall
Holden
Opel
Buick

   Toyota: sports sponsorship analysis

Toyota
Lexus

   Hyundai / Kia: sports sponsorship analysis

Hyundai
Kia

   Volkswagen: sports sponsorship analysis

Audi
Volkswagen
Porsche
Skoda

   Renault-Nissan: sports sponsorship analysis  Renault Nissan sponsorship analysis

Nissan
Renault

   Mercedes: sports sponsorship analysis

   Ford: sports sponsorship analysis

   BMW: sports sponsorship analysis

   FIAT-Chrysler: sports sponsorship analysis

Jeep
Alfa Romeo
FIAT
Maserati

   Peugeot Citroën: sports sponsorship analysis

Peugeot
Citroën

   Honda: sports sponsorship analysis

   Volvo: sports sponsorship analysis

   Tata Group: sports sponsorship analysis

Land Rover
Tata Motors
Jaguar

   Miscellaneous brands: sports sponsorship analysis


Car industry sponsorship profile by region


   Car industry sponsorship analysis – USA

   Car industry sponsorship analysis – Global events

   Car industry sponsorship analysis – UK

   Car industry sponsorship analysis – Germany

   Car industry sponsorship analysis – China

   Car industry sponsorship analysis – Pan-European events

   Car industry sponsorship analysis – Australia

   Car industry sponsorship analysis – Brazil

   Car industry sponsorship analysis – France

   Car industry sponsorship analysis – Italy

   Car industry sponsorship analysis – Spain


Table of charts and tables

Table 1. Car industry sponsorship deals by sport overview
Chart 1. Car industry sponsorship deals by sport by value
Chart 2. Car industry sponsorship deals by sport by number of deals
Table 2. Car industry sponsorship by manufacturer - overview
Chart 3. Car industry market share (%) v sponsorship spend (%)
Chart 4. Car industry sponsorship deals by manufacturer by value
Chart 5. Car industry sponsorship deals by manufacturer by number of deals
Table 3. Car industry sponsorship largest deals
Table 4. Car industry sponsorship deals by brand – overview
Table 4b. Car industry sponsorship deals by brand – overview
Table 5. General Motors sponsorship by brand – overview
Chart 6. General Motors sponsorship deals by brand by value
Chart 7. General Motors sponsorship deals by brand by number of deals
Table 6. Chevrolet sponsorship spend by sport – overview
Chart 8. Chevrolet sponsorship spend by sport ($m)
Table 7. Chevrolet sponsorship by country/region – overview
Chart 9. Chevrolet sponsorship by country/region ($m)
Table 8. Cadillac sponsorship spend by sport – overview
Table 9. Cadillac sponsorship by country/region – overview
Table 10. General Motors (brand) sponsorship spend by sport – overview
Table 11. General Motors (brand) sponsorship by country/region – overview
Table 12. Vauxhall sponsorship spend by sport – overview
Table 13. Vauxhall sponsorship by country/region – overview
Table 14. Holden sponsorship spend by sport – overview
Table 15. Holden sponsorship by country/region – overview
Table 16. Opel sponsorship spend by sport – overview
Table 17. Opel sponsorship by country/region – overview
Table 18. Buick sponsorship spend by sport – overview
Table 19. Buick sponsorship spend by sport – overview
Table 20. Chevrolet/Cadillac global sports sponsorship deals
Table 21. GM, Vauxhall and Holden global sports sponsorship deals
Table 22. Opel/Buick global sports sponsorship deals
Table 23. Toyota sponsorship by brand – overview
Chart 10. Toyota Group sponsorship deals by brand by value
Chart 11. Toyota Group sponsorship deals by brand by number of deals
Table 24. Toyota sponsorship spend by sport – overview
Chart 12. Toyota sponsorship spend by sport ($m)
Table 25. Toyota sponsorship by country/region &

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