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Sponsorshi
Sponsorship sector deals listed alongside expert analysis
Report series Jan 2013, 12 2013
Price: £495 ISBN: 2050-4888
Driving Business Through Sport Part 2
Guide to the sponsorship research process. Shows how to develop strategy, calculate rights value, undertake pre-research and measure media value, public attitudes and ROI. Includes how rights holders should present research to sponsors.
Simon Rines, 7 2008
Price: £295 ISBN: 978-1-905685-07-3
Law report
Europe's top sports lawyers provide opinion on key issues including morality clauses, incentive structures, conflicting endorsement, ambush marketing, sponsor boycotts, contract termination and more...
Stephan Fabien, 9 2010
Price: £247.50 ISBN: 978-1-905685-26-
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