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Volume 2 Number 4 January 2001
Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Rick Burton, University of Oregon
Francis John Farelly, Monash University
Pascale G.Quester, University of Adelaide
Volume 7 Number 3 May 2006
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Gi-Yong Koo, University of Tennessee
Jerome Quarterman, Florida State University
E. NewtonJackson, Florida A & M University
Volume 12 Number 4 July 2011
Sponsorship and CSR: Is there a link? A conceptual framework
Carolin Plewa, University of Adelaide, Australia
Pascale G. Quester, University of Adelaide, Australia
content from more than 250 publications
JOB OF THE WEEK
Limelight Sports, London
Marketing and Communications Manager
Reporting to the Marketing Account Director, role requires work with the marketing team, business owners and account directors to deliver campaigns.
EPL managers' commercial moans - time for a rethink?
Van Gaal and Wenger state commercial demands of pre-season tours damage their clubs’ preparations. But have Europe's giants got such tours wrong anyway?
Alltech FEI sponsorship
How Alltech uses global event sponsorship to get closer to its customers in local markets and drives sales in the process.
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