Home
Publications
News
Contact
Journal
|
Reports
Home
»
Search
SEARCH RESULTS
Search Results: P
Volume 7 Number 2 January 2006
Paper
Sources of information for purchasing golf clubs: personal and non-personal references
Author
Taeho Yoh, Southern Illinois University
Paul Pedersen, Indiana University
Meungguk Park, Southern Illinois University
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
Considering entertainment-games websites in sports marketing: the case of Stick Cricket
Author
Paul Kitchin, London Metropolitan University
,
,
ISSN:
1464-6668
Volume 1 Number 4 November 1999
Paper
Sports Sponsorship Evaluation: A Behavioural Analysis
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
KatieTheed, Massey University
ISSN:
1464-6668
Volume 1 Number 4 November 1999
Paper
World Cup 2006 Bid: A Case Study - Bidding To Bring Football Home
Author
Simon Preece, elmwood
,
,
ISSN:
1464-6668
Volume 4 Number 1 April 2002
Paper
A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
Author
John Forster, Griffith University
Nigel K. Ll. Pope, Griffith University
,
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
Author
Jennifer Slattery, Florida State University
Brenda G. Pitts, Georgia State University
,
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
Book review - The Business of Sport Management
Author
Peter Miller, Soccer Consultant
,
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Author
Rick Burton, University of Oregon
Francis John Farelly, Monash University
Pascale G.Quester, University of Adelaide
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
The role of perceived fit in fans' evaluation of sports brand extension
Author
Dimitra Papadimitriou, University of Patras
Artemisia Apostolopoulou, Bowling Green State University
IliasLoukas, Organizing Committee of the 2004 Olympic Games
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Reconciling managers' strategic vision with fans' expectations
Author
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Frank Pons, School of Business Administration, University of San Diego
,
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
The soccer club-sponsor relationship: identifying the critical variables for success
Author
Andre Buhler, Heidelberg International Business Academy, Germany
Troy Heffernan, University of Plymouth, UK
PaulHewson, University of Plymouth, UK
ISSN:
1464-6668
Volume 3 Number 2 July 2001
Paper
Football Shirt Sponsorships: SEGA Europe and Arsenal FC
Author
Phillip Rosson, Dalhousie University
,
,
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
When Do Ex-Sponsors Become Ambush Marketers?
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
,
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author
Sangho Kim, Kyungdong University
Euidong Yoo, Korea Institute of Sport Science
PaulPedersen, Indiana University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Action sports participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Hyewon Park, Events Manager, Sportizen
Cathryn L.Claussen, Washington State University
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Twenty20 cricket: an examination of the critical success factors in the development of the competition
Author
Christopher Hyde, Coventry University
Adrian Pritchard, Coventry University
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author
Galen Clavio, University of Miami
Patrick M. Kraft, Indiana University-Bloomington
Paul M.Pedersen, Indiana University-Bloomington
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Consumers’ Perceptions of NFL Stadium Naming Rights
Author
Perry Haan, Tiffin University, Ohio, USA
Matt Shank, Northern Kentucky University, USA
,
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
Author
Adam Portlock, Commercial Manager, the Reading Room
Susan Rose, Henley Business School
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The launch of new brands by professional soccer teams: the case of U.S. Lecce – Salento 12
Author
Paolo Guenzi, Bocconi University
Marino Nocco, Bocconi University
,
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
The crucial where of motorsport marketing: is motorsport now a race out of place?
Author
Paul J. Tranter, University of New South Wales
Mark Lowes, University of Ottawa
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity
Author
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Frank Pons, School of Business Administration, University of San Diego
,
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Sport Loyalty Programs and Their Impact On Fan Relationships
Author
Mark P. Pritchard, Arizona State University
Chris Negro, The Phoenician
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Author
Veerle De Bosscher, Vrije Universiteit Brussel
Paul De Knop, Vrije Universiteit Brussel
Maartenvan Bottenburg, Utrecht University
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Negative sponsor behaviour, team response and how this impacts fan attitudes
Author
Heidi M. Parker, Syracuse University, USA
Janet S. Fink, University of Connecticut, USA
,
ISSN:
1464-6668
Volume 12 Number 2 January 2011
Paper
Caught between a base and a foot place: the first year of operation of the Indian Premier League
Author
Adrian Pritchard, Lecturer in Marketing, Coventry University
,
,
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Author
Ryan K. Zapalac, Sam Houston State University, USA
James J. Zhang, University of Florida
Dale G.Pease, University of Houston
ISSN:
1464-6668
Volume 12 Number 4 July 2011
Paper
Sponsorship and CSR: Is there a link? A conceptual framework
Author
Carolin Plewa, University of Adelaide, Australia
Pascale G. Quester, University of Adelaide, Australia
,
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sport brand: the case of Korean college students
Author
Do Young Pyun, Nanyang Technological University, Singapore
Hyungil H. Kwon, Chung-Ang University, Korea
Chul-WonLee, Yonsei University, Korea
ISSN:
1464-6668
Volume 13 Number 3 April 2012
Paper
The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective
Author
Shawn Stevens, Newcastle Business School, Australia
Philip J. Rosenberger III, University of Newcastle, Australia
,
ISSN:
1464-6668
Volume 14 Number 1 October 2012
Paper
Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports
Author
Antonio S. Williams, Indiana University, USA
Paul M. Pedersen, Indiana University, USA
PatrickWalsh, Indiana University, USA
ISSN:
1464-6668
0 item(s)
Login
|
Register
SEARCH
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
IMR offers sample material from more than 200 publications.
Register
or
Login
to access free content.
COMMENT
Can sponsors reclaim money from Lance Armstrong?
Legal experts say sponsors will struggle and suggest new clauses for future
CASE STUDY
British Gas's Hollis Award winning case study
How British Gas used swimming to re-juvenate its brand
CONTRIBUTE
Contribute
Submit papers to our journal or case studies to reports