IMR Search results

Volume 7 Number 2 January 2006

Paper	Marketing bodybuilding competition to females
Author	Kat Ricker, Slippery Rock University
	,
	,
ISSN:	1464-6668

Volume 1 Number 2 Jun 1999

Paper	Audience Characteristics and Event Sponsorship Response
Author	Stephen R. McDaniel, University of Maryland
	Lance Kinney, University of Alabama
	,
ISSN:	1464-666

Volume 8 Number 1 October 2006

Paper	An exploration of motives in sport video gaming
Author	Yongjae Kim, University of Minnesota
	Stephen D. Ross, University of Minnesota
	,
ISSN:	1464-6668

Volume 8 Number 1 October 2006

Paper	Considering entertainment-games websites in sports marketing: the case of Stick Cricket
Author	Paul Kitchin, London Metropolitan University
	,
	,
ISSN:	1464-6668

Volume 1 Number 3 October 1999

Paper	Measuring the Impact of Sponsorship
Author	Martin Horn, DDBWorldwide
	Karen Baker, DDBWorldwide
	,
ISSN:	1464-666

Volume 1 Number 4 November 1999

Paper	Sports Sponsorship Evaluation: A Behavioural Analysis
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
	KatieTheed, Massey University
ISSN:	1464-6668

Volume 2 Number 1 February 2000

Paper	An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Author	Richard H. Kolbe, Kent State University
	Jeffrey D. James, University of Illinois
	,
ISSN:	1464-6668

Volume 2 Number 4 January 2001

Paper	Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author	Laura Cousens,
	Kathy Babiak, University of British Columbia
	TrevorSlack, De Montfort University
ISSN:	1464-6668

Volume 5 Number 2 July 2003

Paper	Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Author	Lynn R. Kahle, University of Oregon
	Damon Aiken, Pepperdine University
	VassilisDalakas, Berry College
ISSN:	1464-6668

Volume 2 Number 1 February 2000

Paper	Football Players and Their Commercial Rights
Author	Andrew Korman, Townleys
	,
	,
ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation
Author	Alain D'astous, HEC-Montréal
	Karim Chnaoui, HEC-Montréal
	,
ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements
Author	Karen Becker-Olsen, Stern Business School
	,
	,
ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
Author	Keith A. Willoughby, Bucknell University
	Chad Mancini, Octagon Marketing
	,
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author	Gi-Yong Koo, University of Tennessee
	Jerome Quarterman, Florida State University
	E. NewtonJackson, Florida A & M University
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Author	Yeung-Jo Kim, Korea University
	June-Hee Na, Chungju National University, Korea
	,
ISSN:	1464-6668

Volume 3 Number 3 October 2001

Paper	Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations
Author	Samantha King, University of Arizona
	,
	,
ISSN:	1464-6668

Volume 9 Number 2 January 2008

Paper	The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Author	Yong Jae Ko, University of Florida
	Kyoungtae Kim, Independent writer
	Cathryn LClaussen, Washington State University
ISSN:	1464-6668

Volume 9 Number 2 January 2008

Paper	An examination of the impact of player transgressions on sponsorship b2b relationships
Author	Kate Westberg, RMIT University
	Constantino Stavros, RMIT University
	BradleyWilson, RMIT University
ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author	Sangho Kim, Kyungdong University
	Euidong Yoo, Korea Institute of Sport Science
	PaulPedersen, Indiana University
ISSN:	1464-6668

Volume 9 Number 2 January 2008

Paper	Action sports participation: consumer motivation
Author	Yong Jae Ko, University of Florida
	Hyewon Park, Events Manager, Sportizen
	Cathryn L.Claussen, Washington State University
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author	Galen Clavio, University of Miami
	Patrick M. Kraft, Indiana University-Bloomington
	Paul M.Pedersen, Indiana University-Bloomington
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author	Seungmo Kim, University of Tennessee
	Damon P.S Andrew, Troy University
	T. ChristopherGreenwell, University of Louisville
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Author	Harry Arne Solberg, Trondheim Business School
	Dag Vidar Hanstad, Norwegian School of Sport Sciences
	KariSteen-Johnsen, Norwegian School of Sport Sciences
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	The relationships between team attributes, team identification and sponsor image
Author	Yong-man Kim, Dankook University
	Susan Kim, Korea National Sport University
	,
ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
Author	Jin-Wook Han, Kyung Hee University
	Hyungil H. Kwon, Chung-Ang University
	,
ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Effects of atmosphere at major sports events: a perspective from environmental psychology
Author	Sebastian Uhrich, University of Rostock
	Joerg Koenigstorfer, Saarland University
	,
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author	Gi-Yong Koo, East Tennessee State University
	Rob Hardin, University of Tennessee
	StevenMcclung, Mercer University
ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	Demographic and psychographic variables predicting NASCAR sponsor brand recall
Author	Lance Kinney, University of Alabame
	Stephen R. McDaniel, University of Maryland
	LarryDegaris, University of Indianapolis
ISSN:	1464-6668

Volume 8 Number 3 April 2007

Paper	The proto-image of Real Madrid: implications for marketing and management
Author	Kimio Kase, IESE Business School, Madrid, Spain
	Ignacio Urrutia De Hoyos, IESE Business School, Madrid, Spain
	Carlos MartiSanchis, IESE Business School, Madrid, Spain
ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	The international trade of players in European club football: consequences for national teams
Author	Harry Arne Solberg, Trondheim Business School
	Kjetil K. Haugen, Molde University College
	,
ISSN:	1464-6668

Volume 11 Number 2 January 2010

Paper	Martial arts participation: consumer motivation
Author	Yong Jae Ko, University of Florida
	Yu Kyoum Kim, Florida State University
	JosephValacich, Washington State University
ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Author	Mehmet A. Ozturk, Indiana University, USA,
	Francis M. Kozub, Indiana University, USA,
	SettarKocak, Middle East Technical University, Ankara, Turkey
ISSN:	1464-6668

Volume 13 Number 3 April 2012

Paper	Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model
Author	Youngjin Hur, University of Central Missouri, USA
	Yong Jae Ko, University of Florida, USA
	Cathryn L.Claussen, Washington State University, USA
ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
Author	Kyriaki Kaplanidou, University of Florida, USA
	Mark E. Havitz, University of Waterloo, Canada
	,
ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	Event image perceptions among active and passive sports tourists at marathon races
Author	Kirstin Hallmann, University of Cologne, Germany
	Kyriaki Kaplanidou, University of Florida, USA
	Christoph Breuer, University of Cologne, Germany
ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	The role of gratitude in sponsorship: the case of participant sports
Author	Yu Kyoum Kim, Florida State University, USA
	Robert Smith, Florida State University, USA
	Jeffrey D. James, Florida State University, USA
ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
Author	Kevin K Byon, University of Georgia, USA
	Michael Cottingham II, University of Southern Mississippi, USA
	Michael S.Carroll, University of Southern Mississippi, USA
ISSN:	1464-6668

Volume 12 Number 2 January 2011

Paper	Designing ticket price strategies for professional sports teams using conjoint analysis
Author	Young Han Lee, Senior Researcher, Institute of Sports Science Seoul National University, South Korea
	Joon-Ho Kang, Professor of Sports Management, Department of Physical Education Seoul National University, South Korea
	,
ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Acceptance of sports websites: a conceptual model
Author	Youngjin Hur, University of Central Missouri, USA
	Yong Jae Ko, University of Florida, USA
	Cathryn L.Claussen, Washington State University, USA
ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Sports consumer-team relationship quality: development and psychometric evaluation of a scale
Author	Yu Kyoum Kim, Florida State University, USA
	Galen T. Trail, Seattle University, USA
	BoyunWoo, Ohio State University, USA
ISSN:	1464-6668

Volume 12 Number 4 July 2011

Paper	Beijing Olympics 2008 impact on China’s image formation in international TV coverage: a media content analysis perspective
Author	Guojun Zeng Sun, Yat-sen University, China
	Frank Go, Erasmus University, Netherlands
	ChristianKolmer, Media Tenor International, Switzerland
ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies
Author	Kihan Kim, Seoul National University, Korea
	Yunjae Cheong, Hankuk University of Foreign Studies
	,
ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	Factors influencing spectator sports consumption: a case of NCAA women’s college basketball
Author	Yu Kyoum Kim, The Florida State University, USA
	Galen. T. Trail, Seattle University, USA
	,
ISSN:	1464-6668

Volume 12 Number 4 July 2011

Paper	A service quality framework in the context of professional football in Greece
Author	Nicholas D. Theodorakis, Aristotle University of Thessaloniki, Greece
	Kostas Alexandris, Aristotle University of Thessaloniki, Greece
	Yong JaeKo, University of Florida, USA
ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sport brand: the case of Korean college students
Author	Do Young Pyun, Nanyang Technological University, Singapore
	Hyungil H. Kwon, Chung-Ang University, Korea
	Chul-WonLee, Yonsei University, Korea
ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
Author	Dae Hee Kwak, University of Michigan, USA
	Stephen R. Mcdaniel, University of Maryland, USA
	,
ISSN:	1464-6668

Volume 13 Number 3 April 2012

Paper	A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale
Author	Süleyman Murat Yildiz, Mugla University, Turkey
	Ali Kara, Pennsylvania State University, USA
	,
ISSN:	1464-6668

Volume 14 Number 1 October 2012

Paper	Chinese fandom and potential marketing strategies for expanding the market for American professional sports into China
Author	Sam Kaplan, St Paul School for Boys Baltimore, USA
	Su Langdon, Bates College, USA
	,
ISSN:	1464-6668

Volume 14 Number 2 February 2013

Paper	Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
Author	Jason P. Doyle, Griffith University, Australia
	Thilo Kunkel, Griffith University, Australia
	Daniel C.Funk, Griffith University, Australia
ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
Author	Sungho Cho, Bowling Green State University, USA
	Joon-Ho Kang, Seoul National University, Korea
	,
ISSN:	1464-6668

SEARCH RESULTS

Search Results: K

SEARCH

COMMENT

CASE STUDY

CONTRIBUTE