IMR Search results

Volume 7 Number 1 October 2005

Paper	Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers
Author	Jan Charbonneau, Massey University
	Ron Garland, Waikato University
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ISSN:	1464-6668

Volume 7 Number 2 January 2006

Paper	Scheduling promotional events in Major League Baseball: examining team and sponsor desires
Author	John Fortunato, University of Texas at Austin
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ISSN:	1464-6668

Volume 1 Number 2 Jun 1999

Paper	The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry
Author	James M. Gladden, University of Massachusetts
	Marc A. Mcdonald, University of Massachusetts
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ISSN:	1464-666

Volume 6 Number 4 July 2005

Paper	Dimensions of athletic star power associated with Generation Y sports consumption
Author	Jessica R. Braunstein, University of Florida
	James J. Zhang, University of Florida
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ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	A Framework for Understanding Cause-Related Sport Marketing Programs
Author	Tony Lachowetz, Georgia Southern University
	James M. Gladden, University of Massachusetts
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ISSN:	1464-6668

Volume 1 Number 4 November 1999

Paper	Sports Sponsorship Evaluation: A Behavioural Analysis
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
	KatieTheed, Massey University
ISSN:	1464-6668

Volume 2 Number 1 February 2000

Paper	An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Author	Richard H. Kolbe, Kent State University
	Jeffrey D. James, University of Illinois
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ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Author	Steven J. Jackson, University of Otago
	Andrew Grainger, University of Otago
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ISSN:	1464-6668

Volume 2 Number 3 October 2000

Paper	Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000
Author	Janek Ratnatunga, Monash Mt Eliza Business School
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ISSN:	1464-6668

Volume 2 Number 4 January 2001

Paper	Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand
Author	Nicholas J. Ashill, Victoria University
	John Davies, Victoria University
	AnthonyJoe, Victoria University
ISSN:	1464-6668

Volume 4 Number 1 April 2002

Paper	A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
Author	John Forster, Griffith University
	Nigel K. Ll. Pope, Griffith University
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ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
Author	Jennifer Slattery, Florida State University
	Brenda G. Pitts, Georgia State University
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ISSN:	1464-6668

Volume 5 Number 1 April 2003

Paper	Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports
Author	Jeff Clowes, Coventry University
	Alan Tapp, University of the West of England
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ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Author	John Deane, University College Worcester
	Gareth Smith, Loughborough University Business School
	AndrewAdams, Southampton Institute
ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Author	William A. Sutton, University of Massachusetts
	Steven J. Jackson, University of Otago
	John Clark, University of Massachusetts
ISSN:	1464-6668

Volume 5 Number 1 April 2003

Paper	General Market Demand Variables Associated with Professional Sport Consumption
Author	James J. Zhang, University of Florida
	Eddie T. C. Lam, Cleveland State University
	DanielConnaughton, University of Florida
ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'
Author	Cheri L. Bradish, Brock University
	Julie A. Stevens, Brock University
	Anna H.Lathrop, Brock University
ISSN:	1464-6668

Volume 6 Number 2 November 2004

Paper	The role of special programmes and services for season ticket holders in predicting game consumption
Author	James J. Zhang, University of Florida
	Daniel Connaughton, University of Florida
	Carrianne E.Vaughn, University of Florida
ISSN:	1464-6668

Volume 5 Number 2 July 2003

Paper	Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author	John Clark, Robert Morris University
	Tony Lachowetz, Georgia Southern University
	Richard L.Irwin, University of Memphis
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author	Gi-Yong Koo, University of Tennessee
	Jerome Quarterman, Florida State University
	E. NewtonJackson, Florida A & M University
ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Author	Norm O'Reilly, Laurentian University
	John Nadeau, Carleton University
	BenoitSéguin, University of Ottawa
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Author	Yeung-Jo Kim, Korea University
	June-Hee Na, Chungju National University, Korea
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ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Investigating the moderating role of fit on sports sponsorship and brand equity
Author	Jorg Henseler, Radboud University, The Netherlands
	Bradley Wilson, RMIT University, Australia
	OliverGotz, Victoria University
ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	The use of celebrity athletes as endorsers: views of the New Zealand general public
Author	Jan Charbonneau, Massey University
	Ron Garland, Waikato University
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ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	An empirical analysis of gender differences in sports attendance motives
Author	John Hall, Deakin University, Australia
	Barry O'Mahony, Victoria University, Australia
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ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	New media, branding and global sports sponsorship
Author	James Santomier, Sacred Heart University
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ISSN:	1464-6668

Volume 5 Number 2 July 2003

Paper	Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents
Author	Jean-Charles Chebat, HEC-Montréal School of Management
	François Daoud, HEC-Montréal School of Management
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ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Heroes in sport: assessing celebrity endorser effectiveness
Author	Joshua Shuart, Sacred Heart University, CT
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ISSN:	1464-6668

Volume 9 Number 1 October 2007

Paper	Is sport becoming too commercialised? The Houston Astros' public relations crisis
Author	Ric Jensen, Texas A&M University
	Bryan Butler, Texas A&M University
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ISSN:	1464-6668

Volume 9 Number 1 October 2007

Paper	Going global: the NBA sets its sights on Africa
Author	Jason Means, Georgia Southern University
	John Nauright, Georgia Southern University
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Author	Steven J. Jackson, University of Otago
	Richard Batty, University of Otago
	JayScherer, University of Otago
ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Celebrating Humanity: Olympic Marketing and the Homogenization of Multiculturalism
Author	Michael D. Giardina, University of Illinois
	Jennifer L. Metz, University of Illinois
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ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	When Do Ex-Sponsors Become Ambush Marketers?
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
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ISSN:	1464-6668

Volume 4 Number 3 October 2002

Paper	Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series
Author	Nigel Jarvis, University of Brighton
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ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	Drivers to divas: advertising images of women in motorsport
Author	Sally R. Ross, Bowling Green State University
	Lynn L. Ridinger, Old Dominion University
	JacquelynCuneen, Bowling Green State University
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Author	Jörg Henseler, Nijmegen School of Management
	Bradley Wilson, RMIT University
	DorienDe Vreede, Google Inc
ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
Author	Jin-Wook Han, Kyung Hee University
	Hyungil H. Kwon, Chung-Ang University
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ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Effects of atmosphere at major sports events: a perspective from environmental psychology
Author	Sebastian Uhrich, University of Rostock
	Joerg Koenigstorfer, Saarland University
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ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	Globalisation and sports branding: the case of Manchester United
Author	John S. Hill, University of Alabama
	John Vincent, University of Alabama
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ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	Inside BAM Racing: rethinking the sponsorship match-up process in ‘America’s fastest-growing sport’
Author	Jessica R. Braunstein, Towson University
	Joshua I. Newman, Towson University
	Adam S.Beissel, University of Baltimore & Towson University
ISSN:	1464-6668

Volume 9 Number 4 July 2008

Paper	Coca-Cola China's Virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games: adding interactivity to a traditional offline Olympic activation
Author	J. Andrew Choi, University of San Francisco
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ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's 'Soccer Sensation'
Author	Elizabeth Jowdy, University of Massachusetts
	Marc A. Mcdonald, University of Massachusetts
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ISSN:	1464-6668

Volume 3 Number 1 April 2001

Paper	Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
Author	James M. Gladden, University of Massachusetts
	Richard Wolfe, University of Michigan
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ISSN:	1464-6668

Volume 3 Number 1 April 2001

Paper	Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Author	James M. Gladden, University of Massachusetts
	Daniel C. Funk, University of Texas
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ISSN:	1464-6668

Volume 3 Number 1 April 2001

Paper	Sponsorship - A Confirmed Weapon in the Promotional Armoury
Author	John A. Tripodi, Mars Confectionery Australia/New Zealand
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ISSN:	1464-6668

Volume 11 Number 2 January 2010

Paper	Martial arts participation: consumer motivation
Author	Yong Jae Ko, University of Florida
	Yu Kyoum Kim, Florida State University
	JosephValacich, Washington State University
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	Negative sponsor behaviour, team response and how this impacts fan attitudes
Author	Heidi M. Parker, Syracuse University, USA
	Janet S. Fink, University of Connecticut, USA
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ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	The inevitability of scandal: lessons for sponsors and administrators
Author	James M. Connor, University of New South Wales, Australia
	Jason Mazanov, University of New South Wales, Australia
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ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	Insolvency events among English football clubs
Author	John Beech, Coventry University, UK
	Simon Horsman, Coventry University, UK
	JamieMagraw, Independent Financial Consultant
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Author	Sandra C. Jones, University of Wollongong, Australia
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ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	An examination of sports sponsorship from a small business perspective
Author	J. Terence Zinger, Laurentian University, Canada
	Norman J. O’Reilly, University of Ottawa, Canada
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ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Author	Ryan K. Zapalac, Sam Houston State University, USA
	James J. Zhang, University of Florida
	Dale G.Pease, University of Houston
ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	The role of gratitude in sponsorship: the case of participant sports
Author	Yu Kyoum Kim, Florida State University, USA
	Robert Smith, Florida State University, USA
	Jeffrey D. James, Florida State University, USA
ISSN:	1464-6668

Volume 12 Number 2 January 2011

Paper	An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games
Author	Jinho Choi, Lecturer, Department of Sport Management, Kyungil University
	Yosuki Tsuji, Assistant Professor, Department of Industrial Management University of the Ryukyus, Japan
	MichaelHutchinson, Assistant Professor, Department of Kinesiology, Recreation and Sport Studies, Coastal Carolina University, USA
ISSN:	1464-6668

Volume 12 Number 2 January 2011

Paper	Designing ticket price strategies for professional sports teams using conjoint analysis
Author	Young Han Lee, Senior Researcher, Institute of Sports Science Seoul National University, South Korea
	Joon-Ho Kang, Professor of Sports Management, Department of Physical Education Seoul National University, South Korea
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ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Making a case for the integration of the primary and secondary ticket markets for professional team sports in the United States
Author	Joris Drayer, Temple University, USA
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ISSN:	1464-6668

Volume 12 Number 4 July 2011

Paper	Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance
Author	Jonathan A. Jensen, Columbia College Chicago, USA
	Anne Hsu, Relay Worldwide, USA
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ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	The inevitable queue: exploring the impact of wait time at sporting events
Author	Thomas Baker, Clemson College of Business and Behavioural Science, USA
	Scott A Jones, Stetson University, USA
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ISSN:	1464-6668

Volume 14 Number 2 February 2013

Paper	Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
Author	Jason P. Doyle, Griffith University, Australia
	Thilo Kunkel, Griffith University, Australia
	Daniel C.Funk, Griffith University, Australia
ISSN:	1464-6668

Volume 14 Number 2 February 2013

Paper	Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Author	Masayuki Yoshida, Biwako Seikei Sport College, Japan
	Jeffrey D. James, Florida State University, USA
	J. JosephCronin Jr, Florida State University, USA
ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	The importance of winning: an analysis of the relationship between an athlete’s performance and sponsor exposure during televised sports events
Author	Jonathan A. Jensen, Columbia College Chicago, USA
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ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
Author	Sungho Cho, Bowling Green State University, USA
	Joon-Ho Kang, Seoul National University, Korea
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ISSN:	1464-6668

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