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International Sports Federations More than 400 deals analysed from 52 international sports federations including IOC, FIFA, UEFA, FOM and Volume 1, Number 4, 10 2012 Price: £495 ISBN: 2050-4888

Paper	Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author	T. Bettina Cornwell, University of Memphis
	George Relyea, University of Memphis
	Richard L.Irwin, University of Memphis
ISSN:	1464-6668

Paper	The role of perceived fit in fans' evaluation of sports brand extension
Author	Dimitra Papadimitriou, University of Patras
	Artemisia Apostolopoulou, Bowling Green State University
	IliasLoukas, Organizing Committee of the 2004 Olympic Games
ISSN:	1464-6668

Paper	Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author	John Clark, Robert Morris University
	Tony Lachowetz, Georgia Southern University
	Richard L.Irwin, University of Memphis
ISSN:	1464-6668

Paper	Super Bowl: a case study of buzz marketing
Author	Iris Mohr, St John's University, Jamaica
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ISSN:	1464-6668

Paper	Economic impact of support in Spanish professional football
Author	Angel Barajas, University of Vigo, Spain
	Ignacio Urrutia, IESE Business School, Madrid, Spain
	,
ISSN:	1464-6668

Paper	The proto-image of Real Madrid: implications for marketing and management
Author	Kimio Kase, IESE Business School, Madrid, Spain
	Ignacio Urrutia De Hoyos, IESE Business School, Madrid, Spain
	Carlos MartiSanchis, IESE Business School, Madrid, Spain
ISSN:	1464-6668

Paper	Online marketing of professional sports clubs: engaging fans on a new playing field
Author	Marilou Ioakimidis, National and Kapodistrian University of Athens, Greece
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ISSN:	1464-6668

Paper	CIMA a marketing revolution in Mexican Olympic sports
Author	Francisco Guzmán, University of North Texas, USA
	Ivar Sisniega-Campbell, Pan American Games Guadalajara, Mexico
	,
ISSN:	1464-6668

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