IMR Search results

Volume 7 Number 1 October 2005

Paper	Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers
Author	Jan Charbonneau, Massey University
	Ron Garland, Waikato University
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ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Image transfer in sports sponsorships: an assessment of moderating effects
Author	Reinhard Grohs, University of Otago
	Heribert Reisinger, University of Vienna
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ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	The efficiency of integrated sponsorship advertising
Author	Thade Dudzik, University Viadrina
	Andrea Gröppel-Klein, University Viadrina
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ISSN:	1464-6668

Volume 1 Number 2 Jun 1999

Paper	The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry
Author	James M. Gladden, University of Massachusetts
	Marc A. Mcdonald, University of Massachusetts
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ISSN:	1464-666

Volume 8 Number 1 October 2006

Paper	Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author	Gregg Bennett, Texas A&M University
	Mauricio Ferreira, Texas A&M University
	Ron Siders, University of Florida
ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	A Framework for Understanding Cause-Related Sport Marketing Programs
Author	Tony Lachowetz, Georgia Southern University
	James M. Gladden, University of Massachusetts
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ISSN:	1464-6668

Volume 1 Number 3 October 1999

Paper	Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Author	Simon Shibli, Sheffield Hallam University
	Chris Gratton, Sheffield Hallam University
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ISSN:	1464-666

Volume 1 Number 4 November 1999

Paper	Sports Sponsorship Evaluation: A Behavioural Analysis
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
	KatieTheed, Massey University
ISSN:	1464-6668

Volume 1 Number 1 January 1999

Paper	Sport Sponsorship: Evaluating the Sport and Brand Image Match
Author	Michael Musante, University of Massachusetts School of Management
	George R. Milne, University of Massachusetts School of Management
	Marc A. Mcdonald, University of Massachusetts
ISSN:	1464-6668

Volume 1 Number 1 January 1999

Paper	The Dynamics of Sport Sponsorship: The Case of English Professional Football
Author	Bill Gerrard, Leeds University Business School
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ISSN:	1464-6668

Volume 2 Number 1 February 2000

Paper	The Effects of Polysemic Structures on Olympic Viewing
Author	Laurence Chalip, Griffith University
	B. Christine Green, Griffith University
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ISSN:	1464-6668

Volume 2 Number 3 October 2000

Paper	Media Ownership of ProSports Teams: Who are the Winners and Losers?
Author	Bill Gerrard, Leeds University Business School
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ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Author	Steven J. Jackson, University of Otago
	Andrew Grainger, University of Otago
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ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Author	John Deane, University College Worcester
	Gareth Smith, Loughborough University Business School
	AndrewAdams, Southampton Institute
ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author	T. Bettina Cornwell, University of Memphis
	George Relyea, University of Memphis
	Richard L.Irwin, University of Memphis
ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification
Author	Aron M. Levin, Northern Kentucky University
	Fred Beasely, Northern Kentucky University
	TomGamble, Northern Kentucky University
ISSN:	1464-6668

Volume 6 Number 2 November 2004

Paper	Extract - Consuming Sport: Fans, Sport and Culture
Author	Gary Crawford, Sheffield Hallam University
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ISSN:	1464-6668

Volume 6 Number 3 April 2005

Paper	Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Author	Trevor Hartland, University of Glamorgan
	Heather Skinner, University of Glamorgan
	AlisonGriffiths, Women's Welsh Rugby Union
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author	Gi-Yong Koo, University of Tennessee
	Jerome Quarterman, Florida State University
	E. NewtonJackson, Florida A & M University
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Investigating the moderating role of fit on sports sponsorship and brand equity
Author	Jorg Henseler, Radboud University, The Netherlands
	Bradley Wilson, RMIT University, Australia
	OliverGotz, Victoria University
ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	The use of celebrity athletes as endorsers: views of the New Zealand general public
Author	Jan Charbonneau, Massey University
	Ron Garland, Waikato University
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ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	Risk management in sports sponsorship: application to human mortality risk
Author	Norm O’Reilly, Laurentian University
	George Foster, Stanford University
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Celebrating Humanity: Olympic Marketing and the Homogenization of Multiculturalism
Author	Michael D. Giardina, University of Illinois
	Jennifer L. Metz, University of Illinois
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ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	When Do Ex-Sponsors Become Ambush Marketers?
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
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ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author	Galen Clavio, University of Miami
	Patrick M. Kraft, Indiana University-Bloomington
	Paul M.Pedersen, Indiana University-Bloomington
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author	Seungmo Kim, University of Tennessee
	Damon P.S Andrew, Troy University
	T. ChristopherGreenwell, University of Louisville
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	An analysis of the marketing management of Stade Français Paris rugby club
Author	Guillaume Bodet, Loughborough University
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ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The launch of new brands by professional soccer teams: the case of U.S. Lecce – Salento 12
Author	Paolo Guenzi, Bocconi University
	Marino Nocco, Bocconi University
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ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author	Gi-Yong Koo, East Tennessee State University
	Rob Hardin, University of Tennessee
	StevenMcclung, Mercer University
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	Sustaining the race: a review of literature pertaining to the environmental sustainability of motorsport
Author	Greg Dingle, Victoria University
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ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Author	Matthew Gill, Eastern Illinois University
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ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	NASCAR fans’ responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Author	Aron M. Levin, Northern Kentucky University
	Fred Beasley, Northern Kentucky University
	Richard L.Gilson, Northern Kentucky University
ISSN:	1464-6668

Volume 9 Number 4 July 2008

Paper	Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Author	Chrysostomos Giannoulakis, University of Nevada
	David K. Stotlar, University of Northern Colorado
	DikaiaChatziefstathiou, Canterbury Christ Church University
ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	Influences on Consumer Responses to Winter Olympics Sponsorship
Author	Donald Roy, Middle Tennessee State University
	Timothy R. Graeff, Middle Tennessee State University
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ISSN:	1464-6668

Volume 8 Number 3 April 2007

Paper	Ethnic identification, acculturation and sports identification of Latinos in the United States
Author	Michelle Gacio Harrolle, University of Florida, US
	Galen Trail, University of Florida, US
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ISSN:	1464-6668

Volume 8 Number 3 April 2007

Paper	A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Author	Mauricio Ferreira, Texas A&M University
	Gonzalo Bravo, University of West Virginia, US
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ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	Marketing the Host City: Analyzing Exposure Generated By a Sport Event
Author	Christine Green, University of Texas
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ISSN:	1464-6668

Volume 3 Number 1 April 2001

Paper	Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
Author	James M. Gladden, University of Massachusetts
	Richard Wolfe, University of Michigan
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ISSN:	1464-6668

Volume 3 Number 1 April 2001

Paper	Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Author	James M. Gladden, University of Massachusetts
	Daniel C. Funk, University of Texas
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ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Author	Yanni D. Afthinos, University of Athens, Greece,
	Dimitris P. Gargalianos, Democritus University of Thrace, Greece
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ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998
Author	Gerd Nufer, Reutlingen University, Germany
	André Bühler, Macromedia University for Media and Communication, Germany
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ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	Measuring attendance: issues and implications for estimating the impact of free-to-view sports events
Author	Larissa Davies , Sheffield Hallam University, UK
	Richard Coleman, Sheffield Hallam University, UK
	Girish Ramchandani, Sheffield Hallam University, UK
ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	The hidden benefits of non-elite mass participation sports events: an economic perspective
Author	Richard Coleman , Sheffield Hallam University, UK
	Girish Ramchandani, Sheffield Hallam University, UK
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ISSN:	1464-6668

Volume 12 Number 2 January 2011

Paper	Sponsorship: associating image attributes with specific sports and particular teams
Author	Gary Tribou, Professor and Head of Professional Masters Programme in Marketing and Sport Management Strasbourg University, France
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ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Sports consumer-team relationship quality: development and psychometric evaluation of a scale
Author	Yu Kyoum Kim, Florida State University, USA
	Galen T. Trail, Seattle University, USA
	BoyunWoo, Ohio State University, USA
ISSN:	1464-6668

Volume 12 Number 4 July 2011

Paper	Beijing Olympics 2008 impact on China’s image formation in international TV coverage: a media content analysis perspective
Author	Guojun Zeng Sun, Yat-sen University, China
	Frank Go, Erasmus University, Netherlands
	ChristianKolmer, Media Tenor International, Switzerland
ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	Factors influencing spectator sports consumption: a case of NCAA women’s college basketball
Author	Yu Kyoum Kim, The Florida State University, USA
	Galen. T. Trail, Seattle University, USA
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ISSN:	1464-6668

Volume 13 Number 2 January 2012

Paper	Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Author	Andrey Mikhailitchenko, California State University, USA
	Dennis H. Tootelian, California State University, USA
	Galina N.Mikhailitchenko, Russian Education Academy, Russia
ISSN:	1464-6668

Volume 13 Number 2 January 2012

Paper	CIMA a marketing revolution in Mexican Olympic sports
Author	Francisco Guzmán, University of North Texas, USA
	Ivar Sisniega-Campbell, Pan American Games Guadalajara, Mexico
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ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Author	Andrey G. Mikhailitchenko, California State University, USA
	Dennis H. Tootelian, California State University, USA
	Galina N.Mikhailitchenko, Psychological Institute of Russian Education Academy, Russia
ISSN:	1464-6668

Volume 14 Number 2 February 2013

Paper	Professional niche sports sponsorship: an investigation of sponsorship selection criteria
Author	Greg P. Greenhalgh, Viginia Commonwealth University, Virginia, USA
	T. Christopher Greenwell, University of Louisville, Mississippi, USA
	,
ISSN:	1464-6668

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