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European Sports Marketing Data Sponsorship, sports media and sports popularity data. Essential reference for those seeking understanding of the business of European sport. Simon Rines, 10 2007 Price: £295 ISBN: 978-1-905685-06-6
European Premier League Soccer Analysis of primary shirt sponsorship deals in Europe's major leagues Volume 1 Number 1, 7 2012 Price: £395 ISBN: 2050-4888

Paper	The loyalty of German soccer fans: does a team’s brand image matter?
Author	Hans H. Bauer, University of Mannheim
	Nicola E. Sauer, University of Mannheim
	Stefanie Exler, University of Mannheim
ISSN:	1464-6668

Paper	General Market Demand Variables Associated with Professional Sport Consumption
Author	James J. Zhang, University of Florida
	Eddie T. C. Lam, Cleveland State University
	DanielConnaughton, University of Florida
ISSN:	1464-6668

Paper	Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
Author	Daniel M. Evans, Monash University
	Aaron C. T. Smith, La Trobe University
	,
ISSN:	1464-6668

Paper	The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author	Gi-Yong Koo, University of Tennessee
	Jerome Quarterman, Florida State University
	E. NewtonJackson, Florida A & M University
ISSN:	1464-6668

Paper	Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author	Sangho Kim, Kyungdong University
	Euidong Yoo, Korea Institute of Sport Science
	PaulPedersen, Indiana University
ISSN:	1464-6668

Paper	Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's 'Soccer Sensation'
Author	Elizabeth Jowdy, University of Massachusetts
	Marc A. Mcdonald, University of Massachusetts
	,
ISSN:	1464-6668

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