Search Results: E
European Sports Marketing Data
Sponsorship, sports media and sports popularity data. Essential reference for those seeking understanding of the business of European sport.
s, 10 2007
European Premier League Soccer
Analysis of primary shirt sponsorship deals in Europe's major leagues
Volume 1 Numb
r 1, 7 2012
Volume 7 Number 1 October 2005
The loyalty of German soccer fans: does a team’s brand image matter?
Hans H. Bauer, University of Mannheim
Nicola E. Sauer, University of Mannheim
Stefanie Exler, University of Mannheim
Volume 5 Number 1 April 2003
General Market Demand Variables Associated with Professional Sport Consumption
James J. Zhang, University of Florida
Eddie T. C. Lam, Cleveland State University
DanielConnaughton, University of Florida
Volume 6 Number 2 November 2004
Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
Daniel M. Evans, Monash University
Aaron C. T. Smith, La Trobe University
Volume 7 Number 3 May 2006
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Gi-Yong Koo, University of Tennessee
Jerome Quarterman, Florida State University
E. NewtonJackson, Florida A & M University
Volume 8 Number 2 January 2007
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Sangho Kim, Kyungdong University
Euidong Yoo, Korea Institute of Sport Science
PaulPedersen, Indiana University
Volume 4 Number 4 December 2002
Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's 'Soccer Sensation'
Elizabeth Jowdy, University of Massachusetts
Marc A. Mcdonald, University of Massachusetts
IMR offers sample material from more than 200 publications.
to access free content.
Can sponsors reclaim money from Lance Armstrong?
Legal experts say sponsors will struggle and suggest new clauses for future
British Gas's Hollis Award winning case study
How British Gas used swimming to re-juvenate its brand
Submit papers to our journal or case studies to reports
© IMR Publications Limited
INTERNATIONAL MARKETING REPORTS