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Corporate Social Responsibility and Sports Sponsorship
Sponsorship is increasingly being used to meet CSR objectives, but so far there is little expert guidance on best practice. This report explains how some of the world's leading exponents of CSR have linked to sport and offers practical advice for both sponsors and rights holders.
Steve Hemsley, 3 2009
Price: £295
ISBN: 978-1-905685-21-9
Volume 7 Number 1 October 2005
Paper
A post modern conception of the product and its applications to professional sports
Author
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Christèle Boulaire, Universite Laval
,
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers
Author
Jan Charbonneau, Massey University
Ron Garland, Waikato University
,
ISSN:
1464-6668
Volume 7 Number 2 January 2006
Paper
Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context
Author
Czafrann Ali, University of Queensland
T. Bettina Cornwell, The University of Queensland
Doan Nguyen, The University of Queensland
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
Williams F1: The Reality of Branding a Leading Grand Prix Team
Author
Chris Wood, Corporate Edge
,
,
ISSN:
1464-666
Volume 1 Number 3 October 1999
Paper
Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Author
Simon Shibli, Sheffield Hallam University
Chris Gratton, Sheffield Hallam University
,
ISSN:
1464-666
Volume 1 Number 4 November 1999
Paper
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Author
Donald P. Roy, UNC-Pembroke
T. Bettina Cornwell, University of Memphis
,
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
The Effects of Polysemic Structures on Olympic Viewing
Author
Laurence Chalip, Griffith University
B. Christine Green, Griffith University
,
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Maximising Sport Sponsorship Investments: A Perspective on New and Existing Opportunities
Author
Nigel Currie, European Sponsorship Consultants Association
,
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author
Laura Cousens,
Kathy Babiak, University of British Columbia
TrevorSlack, De Montfort University
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
Boxing and Sponsorship: a Mismatch or a Knockout Combination?
Author
Richard Cordiner,
,
,
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports
Author
Jeff Clowes, Coventry University
Alan Tapp, University of the West of England
,
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author
T. Bettina Cornwell, University of Memphis
George Relyea, University of Memphis
Richard L.Irwin, University of Memphis
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Author
William A. Sutton, University of Massachusetts
Steven J. Jackson, University of Otago
John Clark, University of Massachusetts
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation
Author
Alain D'astous, HEC-Montréal
Karim Chnaoui, HEC-Montréal
,
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Author
James J. Zhang, University of Florida
Eddie T. C. Lam, Cleveland State University
DanielConnaughton, University of Florida
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'
Author
Cheri L. Bradish, Brock University
Julie A. Stevens, Brock University
Anna H.Lathrop, Brock University
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
Author
Keith A. Willoughby, Bucknell University
Chad Mancini, Octagon Marketing
,
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Author
James J. Zhang, University of Florida
Daniel Connaughton, University of Florida
Carrianne E.Vaughn, University of Florida
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
Extract - Consuming Sport: Fans, Sport and Culture
Author
Gary Crawford, Sheffield Hallam University
,
,
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Athlete Endorsement In The International Sports Industry: A Case Study of David Beckham
Author
Chia-Chen Yu, University of Wisconsin-La Crosse
,
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
An evaluation of the sponsorship of Euro 2004
Author
Carlos Pestana Barros, Technical University of Lisbon
António Luís Silvestre, Technical University of Lisbon
,
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author
John Clark, Robert Morris University
Tony Lachowetz, Georgia Southern University
Richard L.Irwin, University of Memphis
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications
Author
Simon Chadwick, University of London
Des Thwaites, Leeds University Business School
,
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
The use of celebrity athletes as endorsers: views of the New Zealand general public
Author
Jan Charbonneau, Massey University
Ron Garland, Waikato University
,
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents
Author
Jean-Charles Chebat, HEC-Montréal School of Management
François Daoud, HEC-Montréal School of Management
,
ISSN:
1464-6668
Volume 9 Number 1 October 2007
Paper
Committing regicide: rebranding the Football Kingz
Author
Trish Bradbury, Massey University, NZ
Bevan Catley, Massey University, NZ
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Author
Yong Jae Ko, University of Florida
Kyoungtae Kim, Independent writer
Cathryn LClaussen, Washington State University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Author
Kate Westberg, RMIT University
Constantino Stavros, RMIT University
BradleyWilson, RMIT University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Action sports participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Hyewon Park, Events Manager, Sportizen
Cathryn L.Claussen, Washington State University
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Twenty20 cricket: an examination of the critical success factors in the development of the competition
Author
Christopher Hyde, Coventry University
Adrian Pritchard, Coventry University
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author
Galen Clavio, University of Miami
Patrick M. Kraft, Indiana University-Bloomington
Paul M.Pedersen, Indiana University-Bloomington
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
Drivers to divas: advertising images of women in motorsport
Author
Sally R. Ross, Bowling Green State University
Lynn L. Ridinger, Old Dominion University
JacquelynCuneen, Bowling Green State University
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
European football under close scrutiny
Author
Chantal Rouvrais-Charron, Université de Caen
Christophe Durand, Université de Caen
,
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Coca-Cola China's Virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games: adding interactivity to a traditional offline Olympic activation
Author
J. Andrew Choi, University of San Francisco
,
,
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Author
Chrysostomos Giannoulakis, University of Nevada
David K. Stotlar, University of Northern Colorado
DikaiaChatziefstathiou, Canterbury Christ Church University
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Sport Loyalty Programs and Their Impact On Fan Relationships
Author
Mark P. Pritchard, Arizona State University
Chris Negro, The Phoenician
,
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups
Author
Xiaoyan Xing,
Anthony G. Church,
NormO'reilly,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
The proto-image of Real Madrid: implications for marketing and management
Author
Kimio Kase, IESE Business School, Madrid, Spain
Ignacio Urrutia De Hoyos, IESE Business School, Madrid, Spain
Carlos MartiSanchis, IESE Business School, Madrid, Spain
ISSN:
1464-6668
Volume 4 Number 4 December 2002
Paper
Marketing the Host City: Analyzing Exposure Generated By a Sport Event
Author
Christine Green, University of Texas
,
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
Author
Colleen C. Bee, Oregon State University
Mark E. Havitz, University of Waterloo
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
The inevitability of scandal: lessons for sponsors and administrators
Author
James M. Connor, University of New South Wales, Australia
Jason Mazanov, University of New South Wales, Australia
,
ISSN:
1464-6668
Volume 13 Number 3 April 2012
Paper
Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model
Author
Youngjin Hur, University of Central Missouri, USA
Yong Jae Ko, University of Florida, USA
Cathryn L.Claussen, Washington State University, USA
ISSN:
1464-6668
Volume 12 Number 1 October 2010
Paper
Measuring attendance: issues and implications for estimating the impact of free-to-view sports events
Author
Larissa Davies , Sheffield Hallam University, UK
Richard Coleman, Sheffield Hallam University, UK
Girish Ramchandani, Sheffield Hallam University, UK
ISSN:
1464-6668
Volume 12 Number 1 October 2010
Paper
The hidden benefits of non-elite mass participation sports events: an economic perspective
Author
Richard Coleman , Sheffield Hallam University, UK
Girish Ramchandani, Sheffield Hallam University, UK
,
ISSN:
1464-6668
Volume 12 Number 1 October 2010
Paper
Event image perceptions among active and passive sports tourists at marathon races
Author
Kirstin Hallmann, University of Cologne, Germany
Kyriaki Kaplanidou, University of Florida, USA
Christoph Breuer, University of Cologne, Germany
ISSN:
1464-6668
Volume 12 Number 1 October 2010
Paper
Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
Author
Kevin K Byon, University of Georgia, USA
Michael Cottingham II, University of Southern Mississippi, USA
Michael S.Carroll, University of Southern Mississippi, USA
ISSN:
1464-6668
Volume 12 Number 2 January 2011
Paper
An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games
Author
Jinho Choi, Lecturer, Department of Sport Management, Kyungil University
Yosuki Tsuji, Assistant Professor, Department of Industrial Management University of the Ryukyus, Japan
MichaelHutchinson, Assistant Professor, Department of Kinesiology, Recreation and Sport Studies, Coastal Carolina University, USA
ISSN:
1464-6668
Volume 12 Number 3 April 2011
Paper
Acceptance of sports websites: a conceptual model
Author
Youngjin Hur, University of Central Missouri, USA
Yong Jae Ko, University of Florida, USA
Cathryn L.Claussen, Washington State University, USA
ISSN:
1464-6668
Volume 12 Number 4 July 2011
Paper
The effects of hosting an international sports event on the host country: the 2008 summer Olympic Games
Author
Wonjun Chung, University of Louisiana, USA
Chang Wan Woo, University of Wisconsin, USA
,
ISSN:
1464-6668
Volume 12 Number 4 July 2011
Paper
Sponsorship and CSR: Is there a link? A conceptual framework
Author
Carolin Plewa, University of Adelaide, Australia
Pascale G. Quester, University of Adelaide, Australia
,
ISSN:
1464-6668
Volume 12 Number 4 July 2011
Paper
Beijing Olympics 2008 impact on China’s image formation in international TV coverage: a media content analysis perspective
Author
Guojun Zeng Sun, Yat-sen University, China
Frank Go, Erasmus University, Netherlands
ChristianKolmer, Media Tenor International, Switzerland
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies
Author
Kihan Kim, Seoul National University, Korea
Yunjae Cheong, Hankuk University of Foreign Studies
,
ISSN:
1464-6668
Volume 12 Number 3 April 2011
Paper
Virtual advertising in sports events: does it really work?
Author
Matthias Sander, University of Konstanz, Germany
Claudia Fantapié Altobelli, Helmut Schmidt University, Germany
,
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sport brand: the case of Korean college students
Author
Do Young Pyun, Nanyang Technological University, Singapore
Hyungil H. Kwon, Chung-Ang University, Korea
Chul-WonLee, Yonsei University, Korea
ISSN:
1464-6668
Volume 13 Number 2 January 2012
Paper
A demand analysis for the Chinese Professional Baseball League 1990-2008
Author
Chen-Yueh Chen, National Chung Cheng University, Taiwan
Yi-Hsiu Lin, Aletheia University, Taiwan
Yen-KuangLin, Taipei Medical University, Taiwan
ISSN:
1464-6668
Volume 13 Number 4 July 2012
Paper
Perceived service quality and life satisfaction: the mediating role of the actor’s satisfaction-with-event
Author
Lung Hung Chen, National Taiwan Sports University, Taiwan
Mei-Yen Chen, National Taiwan Sports University, Taiwan
Yun-CiYe, National Taiwan Sports University, Taiwan
ISSN:
1464-6668
Volume 13 Number 3 April 2012
Paper
Celebrity endorsement for sporting events using classical conditioning
Author
Chen-Yueh Chen , National Chung Cheng University, Taiwan
Yi-Hsiu Lin, Althela University, Taiwan
Chia-LinHsiao, National Chung Cheng University, Taiwan
ISSN:
1464-6668
Volume 14 Number 1 October 2012
Paper
Fan participation behaviour in baseball: an application of the theory of planned behaviour
Author
Chih-Fu Cheng, National Taiwan Normal University, Taiwan
Lung Hung Chen, National Taiwan Sport University, Taiwan
Mei-YenChen, National Taiwan Normal University, Taiwan
ISSN:
1464-6668
Volume 14 Number 2 February 2013
Paper
Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Author
Masayuki Yoshida, Biwako Seikei Sport College, Japan
Jeffrey D. James, Florida State University, USA
J. JosephCronin Jr, Florida State University, USA
ISSN:
1464-6668
Volume 13 Number 4 July 2012
Paper
Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
Author
Sungho Cho, Bowling Green State University, USA
Joon-Ho Kang, Seoul National University, Korea
,
ISSN:
1464-6668
Volume 14 Number 1 October 2012
Paper
Sporting event personality: scale development and sponsorship implications
Author
Hyung-Seok Lee, University of North Florida, USA
Chang-Hoan Cho, Yonsei University, South Korea
,
ISSN:
1464-6668
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