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NEWS
The latest news stories from IMR are presented below. You can also browse archived stories using the link at the bottom of the page or search the site for specific areas of interest.
Alcohol sponsorship ban would have ‘little effect’ on underage drinking
Research suggests that sports culture has far greater impact on drinking than sponsorship
11/2/2010
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New report shows sponsorship activation moving online and live
Sponsorship activation increasingly using technology to deliver results
20/1/2010
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Motorsport - a race out of place?
Is motorsport taking environmental concerns seriously, and can it survive without doing so?
15/10/2009
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New report shows Test cricket threatened
Report shows commercial pressure from Twenty20 on Test cricket will grow
17/7/2009
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CSR offers sports and business new opportunities
New report shows benefits of linking sports sponsorship to CSR programmes
29/3/2009
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Archive
New Olympic Sponsorship Strategies Needed
Research suggests Olympic sponsors need to embrace new technology to target younger audience
New Olympic Sponsorship Strategies Needed
14/8/2008
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European Sport Sponsorship Now Worth €6.7 billion
Industry has grown by 37% since 2000 with financial services sector the largest investor in sport
European Sport Sponsorship Now Worth €6.7 billion
20/7/2007
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Football clubs need new revenue streams
With TV and attendance revenue fixed, meaning new sources are only source for growth
Football clubs need new revenue streams
5/6/2007
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Top motive for sport video gaming is to simulate real life
Research shows that sports video gamers find real simulation more important than entertainment
Top motive for sport video gaming is to simulate real life
24/11/2006
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Fans Willing to pay €3.7 for internet football reports
Football fans will pay for online match reports but demand varies among demographic groups
Fans Willing to pay €3.7 for internet football reports
24/11/2006
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Moneyball strategies for sporting and commercial success
Statistical player performance model has commercial spin offs for sports teams
Moneyball strategies for sporting and commercial success
24/11/2006
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Virtual stadium advertising has proven benefits over TV commercials
Viewers find virtual advertising less intrusive and more honest than commercials
Virtual stadium advertising has proven benefits over TV commercials
20/10/2006
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COMMENT
Calling time?
Alcohol sponsorship should not be banned, in fact it can be a force for good.
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship.
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