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NEWS

The latest news stories from IMR are presented below. You can also browse archived stories using the link at the bottom of the page or search the site for specific areas of interest.
Violence no longer used to promote Mixed Martial Arts
07/28/2015 more...
New research shows that Twitter analysis is not currently reflecting true value of tweets
07/28/2015 more...
General Motors biggest spender on non-motorsport sponsorship rights
04/02/2015 more...
FC Barcelona hits 100 million social media followers and research shows a close correlation to sponsorship revenue
10/06/2014 more...
Sponsorship Today report analyses 1179 deals across Europe and finds Man Utd take 11% of total
09/25/2014 more...
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