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Joseph Valacich, Washington State University

Paper Martial arts participation: consumer motivation
Maarten van Bottenburg, Utrecht University

Paper An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Thomas J. L. Van Rompay, University of Twente, Netherlands

Paper Increasing sponsorship effectiveness through brand experience
Carrianne E. Vaughn, University of Florida

Paper The role of special programmes and services for season ticket holders in predicting game consumption
John Vincent, University of Alabama

Paper Globalisation and sports branding: the case of Manchester United

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