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Daniel S. Mason, University of Alberta

Paper Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey
Carlos Marti Sanchis, IESE Business School, Madrid, Spain

Paper The proto-image of Real Madrid: implications for marketing and management
Matthias Sander, University of Konstanz, Germany

Paper Virtual advertising in sports events: does it really work?
James Santomier, Sacred Heart University

Paper New media, branding and global sports sponsorship
Jay Scherer, University of Otago

Paper Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Don Scott, Southern Cross University, Australia

Paper Tribalism: definition, identification and relevance to the marketing of professional sports franchises
Benoit Séguin, University of Ottawa

Paper Internationalising Ambush Marketing: A Comparative Study

Paper In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Benoit Séguin, University of Ottawa

Paper Internationalising Ambush Marketing: A Comparative Study

Paper In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Matt Shank, Northern Kentucky University, USA

Paper Consumers’ Perceptions of NFL Stadium Naming Rights
Robin N. Shaw, Deakin University

Paper Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship

Simon Shibli, Sheffield Hallam University

Paper

Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships

David Shilbury, Deakin University

Paper A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Joshua Shuart, Sacred Heart University, CT

Paper Heroes in sport: assessing celebrity endorser effectiveness
Ron Siders, University of Florida

Paper Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
António Luís Silvestre, Technical University of Lisbon

Paper An evaluation of the sponsorship of Euro 2004
Ivar Sisniega-Campbell, Pan American Games Guadalajara, Mexico

Paper CIMA a marketing revolution in Mexican Olympic sports
Heather Skinner, University of Glamorgan

Paper Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Trevor Slack, De Montfort University

Paper Corporate Sponsorship and Organisational Strategy: Bridging the Gap

Paper Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Trevor Slack, De Montfort University

Paper Corporate Sponsorship and Organisational Strategy: Bridging the Gap

Paper Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association

Jennifer Slattery, Florida State University

Paper

Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season

Gareth Smith, Loughborough University Business School

Paper Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM

Aaron C. T. Smith, La Trobe University

Paper

Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice

Robert Smith, Florida State University, USA
Sten Söderman, Stockholm University

Paper Strategic fit in international sponsorship – the case of the Olympic Games in Beijing 2008
Harry Arne Solberg, Trondheim Business School

Paper The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing

Paper The international trade of players in European club football: consequences for national teams
Harry Arne Solberg, Trondheim Business School

Paper The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing

Paper The international trade of players in European club football: consequences for national teams
Harry Arne Solberg, Sør-Trøndelag University College, Norway

Paper Doping in elite sport – do the fans care? Public opinion on the consequences of doping scandals
Robert Sparks, University of Maryland

Paper Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity

Robert Sparks, University of British Columbia

Paper

Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey

Paper

Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield

Paper

Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

Robert Sparks, University of British Columbia

Paper

Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey

Paper

Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield

Paper

Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

Robert Sparks, University of British Columbia

Paper

Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey

Paper

Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield

Paper

Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

Ray Spurr, University of New South

Paper

The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games

Constantino Stavros, RMIT University

Paper An examination of the impact of player transgressions on sponsorship b2b relationships
Kari Steen-Johnsen, Norwegian School of Sport Sciences

Paper The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Shawn Stevens, Newcastle Business School, Australia

Paper The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective
Julie A. Stevens, Brock University

Paper National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'

Robyn Stokes, Queensland University of Technology

Paper

Relationship marketing during Rugby World Cup 2003: a comparative analysis of public and private sector sponsors

David K. Stotlar, University of Northern Colorado

Paper Sponsorship in North America: A Survey of Sport Executives

Paper Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
David K. Stotlar, University of Northern Colorado

Paper Sponsorship in North America: A Survey of Sport Executives

Paper Olympic sponsorship: evolution, challenges and impact on the Olympic Movement

Guojun Zeng Sun, Yat-sen University, China

Paper

Beijing Olympics 2008 impact on China’s image formation in international TV coverage: a media content analysis perspective

William A. Sutton, University of Massachusetts

Paper

Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry

Paper

Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)

William A. Sutton, University of Massachusetts

Paper

Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry

Paper

Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)

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