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Sean O'Connor,
Barry O'Mahony, Victoria University, Australia
Norm O'Reilly, Laurentian University
Norm O'Reilly, Laurentian University
Norm O'Reilly, Ryerson University, Toronto
Norm O'reilly,
Norm O’Reilly, Laurentian University

Paper Risk management in sports sponsorship: application to human mortality risk
Norman J. O’Reilly, University of Ottawa, Canada

Paper An examination of sports sponsorship from a small business perspective
Mehmet A. Ozturk, Indiana University, USA,

Paper Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics

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