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Francis John Farelly, Monash University
Paper
Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
William Fenton, Sponsorship Research International
Paper
In A Downturn or just Pausing for Breath?: An Objective Look at the State of the Sports Marketing Industry
Mauricio Ferreira, Texas A&M University
Paper
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Paper
A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Mauricio Ferreira, Texas A&M University
Paper
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Paper
A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Janet S. Fink, University of Connecticut, USA
Paper
Negative sponsor behaviour, team response and how this impacts fan attitudes
John Forster, Griffith University
Paper
A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
John Fortunato, University of Texas at Austin
Paper
Scheduling promotional events in Major League Baseball: examining team and sponsor desires
George Foster, Stanford University
Paper
Risk management in sports sponsorship: application to human mortality risk
Marieke L. Fransen, University of Amsterdam, Netherlands
Paper
Increasing sponsorship effectiveness through brand experience
Daniel C. Funk, University of Texas
Paper
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Paper
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Daniel C. Funk, Griffith University
Paper
The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Daniel C. Funk, University of Texas
Paper
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Paper
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Daniel C. Funk, Griffith University, Australia
Paper
Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
Anna Fyrberg, Stockholm University School of Business
Paper
The Olympic Equestrian Games: brand collaboration and associations within a destination and a sports event
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