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Francis John Farelly, Monash University

Paper

Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising

William Fenton, Sponsorship Research International

Paper In A Downturn or just Pausing for Breath?: An Objective Look at the State of the Sports Marketing Industry
Mauricio Ferreira, Texas A&M University

Paper Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Paper A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Mauricio Ferreira, Texas A&M University

Paper Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Paper A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Janet S. Fink, University of Connecticut, USA

Paper Negative sponsor behaviour, team response and how this impacts fan attitudes
John Forster, Griffith University

Paper A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
John Fortunato, University of Texas at Austin

Paper Scheduling promotional events in Major League Baseball: examining team and sponsor desires
George Foster, Stanford University

Paper Risk management in sports sponsorship: application to human mortality risk
Marieke L. Fransen, University of Amsterdam, Netherlands

Paper Increasing sponsorship effectiveness through brand experience

Daniel C. Funk, University of Texas

Paper

Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

Paper

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

Daniel C. Funk, Griffith University

Paper

The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies

Daniel C. Funk, University of Texas

Paper

Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

Paper

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

Daniel C. Funk, Griffith University, Australia

Paper

Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams

Anna Fyrberg, Stockholm University School of Business

Paper The Olympic Equestrian Games: brand collaboration and associations within a destination and a sports event

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