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Volume 6   Number 4   July 2005
Paper Dimensions of athletic star power associated with Generation Y sports consumption
Author Jessica R. Braunstein, University of Florida
James J. Zhang, University of Florida
,
ISSN: 1464-6668
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Volume 5   Number 1   April 2003
Paper General Market Demand Variables Associated with Professional Sport Consumption
Author James J. Zhang, University of Florida
Eddie T. C. Lam, Cleveland State University
DanielConnaughton, University of Florida
ISSN: 1464-6668
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Volume 6   Number 2   November 2004
Paper The role of special programmes and services for season ticket holders in predicting game consumption
Author James J. Zhang, University of Florida
Daniel Connaughton, University of Florida
Carrianne E.Vaughn, University of Florida
ISSN: 1464-6668
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Volume 11   Number 2   January 2010
Paper Buyer or browser? An analysis of sports fan behaviour online
Author Zhu Zhang, Victoria University
Doyeon Won, University of Georgia
,
ISSN: 1464-6668
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Volume 11   Number 4   July 2010
Paper An examination of sports sponsorship from a small business perspective
Author J. Terence Zinger, Laurentian University, Canada
Norman J. O’Reilly, University of Ottawa, Canada
,
ISSN: 1464-6668
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Volume 11   Number 4   July 2010
Paper Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Author Ryan K. Zapalac, Sam Houston State University, USA
James J. Zhang, University of Florida
Dale G.Pease, University of Houston
ISSN: 1464-6668
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