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Volume 7 Number 2 January 2006
Paper
Sources of information for purchasing golf clubs: personal and non-personal references
Author
Taeho Yoh, Southern Illinois University
Paul Pedersen, Indiana University
Meungguk Park, Southern Illinois University
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
An exploration of motives in sport video gaming
Author
Yongjae Kim, University of Minnesota
Stephen D. Ross, University of Minnesota
,
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Athlete Endorsement In The International Sports Industry: A Case Study of David Beckham
Author
Chia-Chen Yu, University of Wisconsin-La Crosse
,
,
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Author
Yeung-Jo Kim, Korea University
June-Hee Na, Chungju National University, Korea
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Author
Yong Jae Ko, University of Florida
Kyoungtae Kim, Independent writer
Cathryn LClaussen, Washington State University
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author
Sangho Kim, Kyungdong University
Euidong Yoo, Korea Institute of Sport Science
PaulPedersen, Indiana University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Action sports participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Hyewon Park, Events Manager, Sportizen
Cathryn L.Claussen, Washington State University
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author
Xinquan Sheena Yang, University of British Columbia
Robert Sparks, University of British Columbia
MingLi, Ohio University
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
The relationships between team attributes, team identification and sponsor image
Author
Yong-man Kim, Dankook University
Susan Kim, Korea National Sport University
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Martial arts participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Yu Kyoum Kim, Florida State University
JosephValacich, Washington State University
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Author
Yanni D. Afthinos, University of Athens, Greece,
Dimitris P. Gargalianos, Democritus University of Thrace, Greece
,
ISSN:
1464-6668
Volume 13 Number 3 April 2012
Paper
Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model
Author
Youngjin Hur, University of Central Missouri, USA
Yong Jae Ko, University of Florida, USA
Cathryn L.Claussen, Washington State University, USA
ISSN:
1464-6668
Volume 12 Number 1 October 2010
Paper
The role of gratitude in sponsorship: the case of participant sports
Author
Yu Kyoum Kim, Florida State University, USA
Robert Smith, Florida State University, USA
Jeffrey D. James, Florida State University, USA
ISSN:
1464-6668
Volume 12 Number 2 January 2011
Paper
An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games
Author
Jinho Choi, Lecturer, Department of Sport Management, Kyungil University
Yosuki Tsuji, Assistant Professor, Department of Industrial Management University of the Ryukyus, Japan
MichaelHutchinson, Assistant Professor, Department of Kinesiology, Recreation and Sport Studies, Coastal Carolina University, USA
ISSN:
1464-6668
Volume 12 Number 2 January 2011
Paper
Designing ticket price strategies for professional sports teams using conjoint analysis
Author
Young Han Lee, Senior Researcher, Institute of Sports Science Seoul National University, South Korea
Joon-Ho Kang, Professor of Sports Management, Department of Physical Education Seoul National University, South Korea
,
ISSN:
1464-6668
Volume 12 Number 3 April 2011
Paper
Acceptance of sports websites: a conceptual model
Author
Youngjin Hur, University of Central Missouri, USA
Yong Jae Ko, University of Florida, USA
Cathryn L.Claussen, Washington State University, USA
ISSN:
1464-6668
Volume 12 Number 3 April 2011
Paper
Sports consumer-team relationship quality: development and psychometric evaluation of a scale
Author
Yu Kyoum Kim, Florida State University, USA
Galen T. Trail, Seattle University, USA
BoyunWoo, Ohio State University, USA
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies
Author
Kihan Kim, Seoul National University, Korea
Yunjae Cheong, Hankuk University of Foreign Studies
,
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
Factors influencing spectator sports consumption: a case of NCAA women’s college basketball
Author
Yu Kyoum Kim, The Florida State University, USA
Galen. T. Trail, Seattle University, USA
,
ISSN:
1464-6668
Volume 12 Number 4 July 2011
Paper
A service quality framework in the context of professional football in Greece
Author
Nicholas D. Theodorakis, Aristotle University of Thessaloniki, Greece
Kostas Alexandris, Aristotle University of Thessaloniki, Greece
Yong JaeKo, University of Florida, USA
ISSN:
1464-6668
Volume 13 Number 2 January 2012
Paper
A demand analysis for the Chinese Professional Baseball League 1990-2008
Author
Chen-Yueh Chen, National Chung Cheng University, Taiwan
Yi-Hsiu Lin, Aletheia University, Taiwan
Yen-KuangLin, Taipei Medical University, Taiwan
ISSN:
1464-6668
Volume 13 Number 3 April 2012
Paper
A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale
Author
Süleyman Murat Yildiz, Mugla University, Turkey
Ali Kara, Pennsylvania State University, USA
,
ISSN:
1464-6668
Volume 13 Number 4 July 2012
Paper
Perceived service quality and life satisfaction: the mediating role of the actor’s satisfaction-with-event
Author
Lung Hung Chen, National Taiwan Sports University, Taiwan
Mei-Yen Chen, National Taiwan Sports University, Taiwan
Yun-CiYe, National Taiwan Sports University, Taiwan
ISSN:
1464-6668
Volume 13 Number 3 April 2012
Paper
Celebrity endorsement for sporting events using classical conditioning
Author
Chen-Yueh Chen , National Chung Cheng University, Taiwan
Yi-Hsiu Lin, Althela University, Taiwan
Chia-LinHsiao, National Chung Cheng University, Taiwan
ISSN:
1464-6668
Volume 14 Number 2 February 2013
Paper
Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Author
Masayuki Yoshida, Biwako Seikei Sport College, Japan
Jeffrey D. James, Florida State University, USA
J. JosephCronin Jr, Florida State University, USA
ISSN:
1464-6668
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