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Volume 7 Number 2 January 2006
Paper
Sources of information for purchasing golf clubs: personal and non-personal references
Author
Taeho Yoh, Southern Illinois University
Paul Pedersen, Indiana University
Meungguk Park, Southern Illinois University
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
An exploration of motives in sport video gaming
Author
Yongjae Kim, University of Minnesota
Stephen D. Ross, University of Minnesota
,
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Athlete Endorsement In The International Sports Industry: A Case Study of David Beckham
Author
Chia-Chen Yu, University of Wisconsin-La Crosse
,
,
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Author
Yeung-Jo Kim, Korea University
June-Hee Na, Chungju National University, Korea
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Author
Yong Jae Ko, University of Florida
Kyoungtae Kim, Independent writer
Cathryn LClaussen, Washington State University
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author
Sangho Kim, Kyungdong University
Euidong Yoo, Korea Institute of Sport Science
PaulPedersen, Indiana University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Action sports participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Hyewon Park, Events Manager, Sportizen
Cathryn L.Claussen, Washington State University
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author
Xinquan Sheena Yang, University of British Columbia
Robert Sparks, University of British Columbia
MingLi, Ohio University
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
The relationships between team attributes, team identification and sponsor image
Author
Yong-man Kim, Dankook University
Susan Kim, Korea National Sport University
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Martial arts participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Yu Kyoum Kim, Florida State University
JosephValacich, Washington State University
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Author
Yanni D. Afthinos, University of Athens, Greece,
Dimitris P. Gargalianos, Democritus University of Thrace, Greece
,
ISSN:
1464-6668
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Sponsorship rising in the East
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