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Volume 10 Number 1 October 2008
Paper
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author
Xinquan Sheena Yang, University of British Columbia
Robert Sparks, University of British Columbia
MingLi, Ohio University
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups
Author
Xiaoyan Xing,
Anthony G. Church,
NormO'reilly,
ISSN:
1464-6668
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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