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Volume 1 Number 2 Jun 1999
Paper
Williams F1: The Reality of Branding a Leading Grand Prix Team
Author
Chris Wood, Corporate Edge
,
,
ISSN:
1464-666
Volume 4 Number 1 April 2002
Paper
Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Author
Robert Sparks, University of British Columbia
Melissa Westgate,
,
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Author
William A. Sutton, University of Massachusetts
Steven J. Jackson, University of Otago
John Clark, University of Massachusetts
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Author
Hans M. Westerbeek, Deakin University
David Shilbury, Deakin University
,
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
Author
Keith A. Willoughby, Bucknell University
Chad Mancini, Octagon Marketing
,
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games
Author
Arch G. Woodside, Carroll School of Management
Ray Spurr, University of New South
RogerMarch, University of New South
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Investigating the moderating role of fit on sports sponsorship and brand equity
Author
Jorg Henseler, Radboud University, The Netherlands
Bradley Wilson, RMIT University, Australia
OliverGotz, Victoria University
ISSN:
1464-6668
Volume 3 Number 2 July 2001
Paper
AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Author
Ralph C. Wilcox, University of Memphis
David L. Andrews, University of Memphis
MaxineLongmuir, AXA UK
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
In A Downturn or just Pausing for Breath?: An Objective Look at the State of the Sports Marketing Industry
Author
William Fenton, Sponsorship Research International
,
,
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Author
Tony Lachowetz, University of Massachusetts
William A. Sutton, University of Massachusetts
Marc A.Mcdonald, University of Massachusetts
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Author
Kate Westberg, RMIT University
Constantino Stavros, RMIT University
BradleyWilson, RMIT University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
The chips are in: enhancing sports through RFID technology
Author
David C. Wyld, Southeastern Louisiana University
,
,
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Author
Jörg Henseler, Nijmegen School of Management
Bradley Wilson, RMIT University
DorienDe Vreede, Google Inc
ISSN:
1464-6668
Volume 3 Number 1 April 2001
Paper
Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
Author
James M. Gladden, University of Massachusetts
Richard Wolfe, University of Michigan
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Buyer or browser? An analysis of sports fan behaviour online
Author
Zhu Zhang, Victoria University
Doyeon Won, University of Georgia
,
ISSN:
1464-6668
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