IMR Search results

Paper	Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Author	Lynn R. Kahle, University of Oregon
	Damon Aiken, Pepperdine University
	VassilisDalakas, Berry College
ISSN:	1464-6668

Paper	The role of special programmes and services for season ticket holders in predicting game consumption
Author	James J. Zhang, University of Florida
	Daniel Connaughton, University of Florida
	Carrianne E.Vaughn, University of Florida
ISSN:	1464-6668

Paper	Globalisation and sports branding: the case of Manchester United
Author	John S. Hill, University of Alabama
	John Vincent, University of Alabama
	,
ISSN:	1464-6668

Paper	An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Author	Veerle De Bosscher, Vrije Universiteit Brussel
	Paul De Knop, Vrije Universiteit Brussel
	Maartenvan Bottenburg, Utrecht University
ISSN:	1464-6668

Paper	Martial arts participation: consumer motivation
Author	Yong Jae Ko, University of Florida
	Yu Kyoum Kim, Florida State University
	JosephValacich, Washington State University
ISSN:	1464-6668

Paper	Increasing sponsorship effectiveness through brand experience
Author	Marieke L. Fransen, University of Amsterdam, Netherlands
	Thomas J. L. Van Rompay, University of Twente, Netherlands
	Daan G.Muntinga, University of Amsterdam, Netherlands
ISSN:	1464-6668

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