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Volume 5 Number 2 July 2003
Paper
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Author
Lynn R. Kahle, University of Oregon
Damon Aiken, Pepperdine University
VassilisDalakas, Berry College
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Author
James J. Zhang, University of Florida
Daniel Connaughton, University of Florida
Carrianne E.Vaughn, University of Florida
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Globalisation and sports branding: the case of Manchester United
Author
John S. Hill, University of Alabama
John Vincent, University of Alabama
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Author
Veerle De Bosscher, Vrije Universiteit Brussel
Paul De Knop, Vrije Universiteit Brussel
Maartenvan Bottenburg, Utrecht University
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Martial arts participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Yu Kyoum Kim, Florida State University
JosephValacich, Washington State University
ISSN:
1464-6668
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