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Twenty20 Vision
Analysis of cricket's business models, revenue streams. Most extensive commercial data on cricket published. Case studies show how clubs and sponsors can increase revenues.
David Smi
t
h, 7 2009
Price: £295
ISBN: 978-1-905685-10-3
Volume 8 Number 1 October 2006
Paper
Willingness to pay for soccer reports on the internet
Author
Sven Theysohn, Johann Wolfgang Goethe University
,
,
ISSN:
1464-6668
Volume 6 Number 4 July 2005
Paper
What is Being Done to Deter Ambush Marketing? Are these attempts working?
Author
Trevor Hartland, University of Glamorgan
,
,
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
The efficiency of integrated sponsorship advertising
Author
Thade Dudzik, University Viadrina
Andrea Gröppel-Klein, University Viadrina
,
ISSN:
1464-6668
Volume 7 Number 2 January 2006
Paper
Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context
Author
Czafrann Ali, University of Queensland
T. Bettina Cornwell, The University of Queensland
Doan Nguyen, The University of Queensland
ISSN:
1464-6668
Volume 7 Number 2 January 2006
Paper
Sources of information for purchasing golf clubs: personal and non-personal references
Author
Taeho Yoh, Southern Illinois University
Paul Pedersen, Indiana University
Meungguk Park, Southern Illinois University
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests
Author
Rafael Aguilar-Manjarrez, Leeds University Business School
Des Thwaites, Leeds University Business School
,
ISSN:
1464-666
Volume 4 Number 4 December 2002
Paper
A Framework for Understanding Cause-Related Sport Marketing Programs
Author
Tony Lachowetz, Georgia Southern University
James M. Gladden, University of Massachusetts
,
ISSN:
1464-6668
Volume 1 Number 3 October 1999
Paper
Corporate Sponsorship and Organisational Strategy: Bridging the Gap
Author
Tim Berrett, Caminata Consulting
Trevor Slack, De Montfort University
,
ISSN:
1464-666
Volume 1 Number 4 November 1999
Paper
Sports Sponsorship Evaluation: A Behavioural Analysis
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
KatieTheed, Massey University
ISSN:
1464-6668
Volume 1 Number 4 November 1999
Paper
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Author
Donald P. Roy, UNC-Pembroke
T. Bettina Cornwell, University of Memphis
,
ISSN:
1464-6668
Volume 1 Number 1 January 1999
Paper
Commercial Sponsorship: The Development of Understanding
Author
Tony Meenaghan, University College Dublin
,
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author
Laura Cousens,
Kathy Babiak, University of British Columbia
TrevorSlack, De Montfort University
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports
Author
Jeff Clowes, Coventry University
Alan Tapp, University of the West of England
,
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
The role of involvement and income in predicting large and small donations to college athletics
Author
Rodoula Tsiotsou, Protathlitis
,
,
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author
T. Bettina Cornwell, University of Memphis
George Relyea, University of Memphis
Richard L.Irwin, University of Memphis
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasely, Northern Kentucky University
TomGamble, Northern Kentucky University
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author
John Clark, Robert Morris University
Tony Lachowetz, Georgia Southern University
Richard L.Irwin, University of Memphis
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Author
Trevor Hartland, University of Glamorgan
Heather Skinner, University of Glamorgan
AlisonGriffiths, Women's Welsh Rugby Union
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications
Author
Simon Chadwick, University of London
Des Thwaites, Leeds University Business School
,
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
The soccer club-sponsor relationship: identifying the critical variables for success
Author
Andre Buhler, Heidelberg International Business Academy, Germany
Troy Heffernan, University of Plymouth, UK
PaulHewson, University of Plymouth, UK
ISSN:
1464-6668
Volume 9 Number 1 October 2007
Paper
Committing regicide: rebranding the Football Kingz
Author
Trish Bradbury, Massey University, NZ
Bevan Catley, Massey University, NZ
,
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Author
Tony Lachowetz, University of Massachusetts
William A. Sutton, University of Massachusetts
Marc A.Mcdonald, University of Massachusetts
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author
Seungmo Kim, University of Tennessee
Damon P.S Andrew, Troy University
T. ChristopherGreenwell, University of Louisville
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
Official supporters clubs: the untapped potential of fan loyalty
Author
Sven Theysohn, University of Frankfurt
Oliver Hinz, University of Frankfurt
SteveNosworthy, COLT Telecom
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
The crucial where of motorsport marketing: is motorsport now a race out of place?
Author
Paul J. Tranter, University of New South Wales
Mark Lowes, University of Ottawa
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
NASCAR in Mexico: the US expansion of motorsport into Hispanic culture
Author
Thomas S. Mueller, University of Florida
,
,
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Author
Tom Robinson, Brigham Young University, Utah
Lois Bauman, Brigham Young University
,
ISSN:
1464-6668
Volume 4 Number 4 December 2002
Paper
Influences on Consumer Responses to Winter Olympics Sponsorship
Author
Donald Roy, Middle Tennessee State University
Timothy R. Graeff, Middle Tennessee State University
,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
Ethnic identification, acculturation and sports identification of Latinos in the United States
Author
Michelle Gacio Harrolle, University of Florida, US
Galen Trail, University of Florida, US
,
ISSN:
1464-6668
Volume 3 Number 1 April 2001
Paper
Sponsorship - A Confirmed Weapon in the Promotional Armoury
Author
John A. Tripodi, Mars Confectionery Australia/New Zealand
,
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Doping in elite sport – do the fans care? Public opinion on the consequences of doping scandals
Author
Harry Arne Solberg, Sør-Trøndelag University College, Norway
Dag Vidar Hanstad, Norwegian School of Sport Sciences, Norway
Thor AtleThøring, Sør-Trøndelag University College, Norway
ISSN:
1464-6668
Volume 12 Number 2 January 2011
Paper
An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games
Author
Jinho Choi, Lecturer, Department of Sport Management, Kyungil University
Yosuki Tsuji, Assistant Professor, Department of Industrial Management University of the Ryukyus, Japan
MichaelHutchinson, Assistant Professor, Department of Kinesiology, Recreation and Sport Studies, Coastal Carolina University, USA
ISSN:
1464-6668
Volume 12 Number 2 January 2011
Paper
Sponsorship: associating image attributes with specific sports and particular teams
Author
Gary Tribou, Professor and Head of Professional Masters Programme in Marketing and Sport Management Strasbourg University, France
,
,
ISSN:
1464-6668
Volume 12 Number 3 April 2011
Paper
Sports consumer-team relationship quality: development and psychometric evaluation of a scale
Author
Yu Kyoum Kim, Florida State University, USA
Galen T. Trail, Seattle University, USA
BoyunWoo, Ohio State University, USA
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
Factors influencing spectator sports consumption: a case of NCAA women’s college basketball
Author
Yu Kyoum Kim, The Florida State University, USA
Galen. T. Trail, Seattle University, USA
,
ISSN:
1464-6668
Volume 12 Number 4 July 2011
Paper
A service quality framework in the context of professional football in Greece
Author
Nicholas D. Theodorakis, Aristotle University of Thessaloniki, Greece
Kostas Alexandris, Aristotle University of Thessaloniki, Greece
Yong JaeKo, University of Florida, USA
ISSN:
1464-6668
Volume 13 Number 1 October 2011
Paper
The inevitable queue: exploring the impact of wait time at sporting events
Author
Thomas Baker, Clemson College of Business and Behavioural Science, USA
Scott A Jones, Stetson University, USA
,
ISSN:
1464-6668
Volume 13 Number 2 January 2012
Paper
Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Author
Andrey Mikhailitchenko, California State University, USA
Dennis H. Tootelian, California State University, USA
Galina N.Mikhailitchenko, Russian Education Academy, Russia
ISSN:
1464-6668
Volume 13 Number 4 July 2012
Paper
Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Author
Andrey G. Mikhailitchenko, California State University, USA
Dennis H. Tootelian, California State University, USA
Galina N.Mikhailitchenko, Psychological Institute of Russian Education Academy, Russia
ISSN:
1464-6668
Volume 14 Number 2 February 2013
Paper
Professional niche sports sponsorship: an investigation of sponsorship selection criteria
Author
Greg P. Greenhalgh, Viginia Commonwealth University, Virginia, USA
T. Christopher Greenwell, University of Louisville, Mississippi, USA
,
ISSN:
1464-6668
Volume 14 Number 2 February 2013
Paper
Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
Author
Jason P. Doyle, Griffith University, Australia
Thilo Kunkel, Griffith University, Australia
Daniel C.Funk, Griffith University, Australia
ISSN:
1464-6668
Volume 14 Number 2 February 2013
Paper
Increasing sponsorship effectiveness through brand experience
Author
Marieke L. Fransen, University of Amsterdam, Netherlands
Thomas J. L. Van Rompay, University of Twente, Netherlands
Daan G.Muntinga, University of Amsterdam, Netherlands
ISSN:
1464-6668
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