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Sponsorship Today New sector analysed each month with sponsorship deals listed alongside expert analysis Annual subscription July 2012, 6 2013 Price: £1545 ISBN: 2050-4888
Sponsorship Strategy & Research Guide to the sponsorship research process. Shows how to develop strategy, calculate rights value, undertake pre-research and measure media value, public attitudes and ROI. Includes how rights holders should present research to sponsors. Simon Rines, 7 2008 Price: £295 ISBN: 978-1-905685-07-3
Sports Sponsorship & the Law Europe's top sports lawyers provide opinion on key issues including morality clauses, incentive structures, conflicting endorsement, ambush marketing, sponsor boycotts, contract termination and more... Stephan Fabien, 9 2010 Price: £495 ISBN: 978-1-905685-26-
Sports marketing portfolio Order the entire IMR portfolio of sports marketing reports, Sponsorship Today / International Journal of Sports Marketing & Sponsorship subscriptions and back catalogue with a multi-user electronic site license. Various authors, 6 2012 Price: £3495 ISBN: N/A

Volume 8 Number 1 October 2006

Paper	Willingness to pay for soccer reports on the internet
Author	Sven Theysohn, Johann Wolfgang Goethe University
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ISSN:	1464-6668

Volume 6 Number 4 July 2005

Paper	Internationalising Ambush Marketing: A Comparative Study
Author	Benoit Séguin, University of Ottawa
	Mark Lyberger, Kent State University, Ohio
	NormO'Reilly, Ryerson University, Toronto
ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	The loyalty of German soccer fans: does a team’s brand image matter?
Author	Hans H. Bauer, University of Mannheim
	Nicola E. Sauer, University of Mannheim
	Stefanie Exler, University of Mannheim
ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Relationship marketing during Rugby World Cup 2003: a comparative analysis of public and private sector sponsors
Author	Robyn Stokes, Queensland University of Technology
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ISSN:	1464-6668

Volume 1 Number 2 Jun 1999

Paper	Audience Characteristics and Event Sponsorship Response
Author	Stephen R. McDaniel, University of Maryland
	Lance Kinney, University of Alabama
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ISSN:	1464-666

Volume 8 Number 1 October 2006

Paper	An exploration of motives in sport video gaming
Author	Yongjae Kim, University of Minnesota
	Stephen D. Ross, University of Minnesota
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ISSN:	1464-6668

Volume 8 Number 1 October 2006

Paper	Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey
Author	Daniel S. Mason, University of Alberta
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ISSN:	1464-6668

Volume 8 Number 1 October 2006

Paper	Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author	Gregg Bennett, Texas A&M University
	Mauricio Ferreira, Texas A&M University
	Ron Siders, University of Florida
ISSN:	1464-6668

Volume 1 Number 3 October 1999

Paper	Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
Author	Robert Sparks, University of Maryland
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ISSN:	1464-666

Volume 1 Number 3 October 1999

Paper	Corporate Sponsorship and Organisational Strategy: Bridging the Gap
Author	Tim Berrett, Caminata Consulting
	Trevor Slack, De Montfort University
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ISSN:	1464-666

Volume 1 Number 3 October 1999

Paper	Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Author	Simon Shibli, Sheffield Hallam University
	Chris Gratton, Sheffield Hallam University
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ISSN:	1464-666

Volume 1 Number 4 November 1999

Paper	World Cup 2006 Bid: A Case Study - Bidding To Bring Football Home
Author	Simon Preece, elmwood
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ISSN:	1464-6668

Volume 1 Number 1 January 1999

Paper	Sponsorship in North America: A Survey of Sport Executives
Author	David K. Stotlar, University of Northern Colorado
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ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Author	Steven J. Jackson, University of Otago
	Andrew Grainger, University of Otago
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ISSN:	1464-6668

Volume 2 Number 4 January 2001

Paper	Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author	Laura Cousens,
	Kathy Babiak, University of British Columbia
	TrevorSlack, De Montfort University
ISSN:	1464-6668

Volume 4 Number 1 April 2002

Paper	Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Author	Robert Sparks, University of British Columbia
	Melissa Westgate,
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ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
Author	Jennifer Slattery, Florida State University
	Brenda G. Pitts, Georgia State University
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ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Author	John Deane, University College Worcester
	Gareth Smith, Loughborough University Business School
	AndrewAdams, Southampton Institute
ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	Has adverse publicity affected Beckham's sponsorship potential?
Author	Simon Rines, International Marketing Reports
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ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Author	William A. Sutton, University of Massachusetts
	Steven J. Jackson, University of Otago
	John Clark, University of Massachusetts
ISSN:	1464-6668

Volume 5 Number 1 April 2003

Paper	A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Author	Hans M. Westerbeek, Deakin University
	David Shilbury, Deakin University
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ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'
Author	Cheri L. Bradish, Brock University
	Julie A. Stevens, Brock University
	Anna H.Lathrop, Brock University
ISSN:	1464-6668

Volume 6 Number 2 November 2004

Paper	Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
Author	Daniel M. Evans, Monash University
	Aaron C. T. Smith, La Trobe University
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ISSN:	1464-6668

Volume 6 Number 4 July 2005

Paper	The marketing strategy for the World Rally Championship
Author	Sean O'Connor,
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ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	An evaluation of the sponsorship of Euro 2004
Author	Carlos Pestana Barros, Technical University of Lisbon
	António Luís Silvestre, Technical University of Lisbon
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ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games
Author	Arch G. Woodside, Carroll School of Management
	Ray Spurr, University of New South
	RogerMarch, University of New South
ISSN:	1464-6668

Volume 6 Number 3 April 2005

Paper	Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Author	Trevor Hartland, University of Glamorgan
	Heather Skinner, University of Glamorgan
	AlisonGriffiths, Women's Welsh Rugby Union
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications
Author	Simon Chadwick, University of London
	Des Thwaites, Leeds University Business School
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ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield
Author	Simon C. Darnell, University of Toronto
	Robert Sparks, University of British Columbia
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ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Author	Norm O'Reilly, Laurentian University
	John Nadeau, Carleton University
	BenoitSéguin, University of Ottawa
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Tribalism: definition, identification and relevance to the marketing of professional sports franchises
Author	Rudi Meir, Southern Cross University, Australia
	Don Scott, Southern Cross University, Australia
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ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	New media, branding and global sports sponsorship
Author	James Santomier, Sacred Heart University
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ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Heroes in sport: assessing celebrity endorser effectiveness
Author	Joshua Shuart, Sacred Heart University, CT
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ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
Author	Robin N. Shaw, Deakin University
	Heath Mcdonald, Deakin University
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Author	Steven J. Jackson, University of Otago
	Richard Batty, University of Otago
	JayScherer, University of Otago
ISSN:	1464-6668

Volume 3 Number 3 October 2001

Paper	Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations
Author	Samantha King, University of Arizona
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ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Author	Tony Lachowetz, University of Massachusetts
	William A. Sutton, University of Massachusetts
	Marc A.Mcdonald, University of Massachusetts
ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	Guinness Rugby World Cup Sponsorship; A Global Platform for Meeting Business Objectives
Author	Simon Rines, International Marketing Reports
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ISSN:	1464-6668

Volume 9 Number 2 January 2008

Paper	An examination of the impact of player transgressions on sponsorship b2b relationships
Author	Kate Westberg, RMIT University
	Constantino Stavros, RMIT University
	BradleyWilson, RMIT University
ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author	Sangho Kim, Kyungdong University
	Euidong Yoo, Korea Institute of Sport Science
	PaulPedersen, Indiana University
ISSN:	1464-6668

Volume 9 Number 2 January 2008

Paper	Strategic fit in international sponsorship – the case of the Olympic Games in Beijing 2008
Author	Sten Söderman, Stockholm University
	Harald Dolles, Heilbronn Business School
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ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	The internationalisation of a sports team brand: the case of European soccer teams
Author	André Richelieu, Université Laval Québec
	Sibylle Lopez, Université Laval Québec
	MichelDesbordes, ISC School of Management, Paris
ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author	Xinquan Sheena Yang, University of British Columbia
	Robert Sparks, University of British Columbia
	MingLi, Ohio University
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author	Seungmo Kim, University of Tennessee
	Damon P.S Andrew, Troy University
	T. ChristopherGreenwell, University of Louisville
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Author	Harry Arne Solberg, Trondheim Business School
	Dag Vidar Hanstad, Norwegian School of Sport Sciences
	KariSteen-Johnsen, Norwegian School of Sport Sciences
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	Drivers to divas: advertising images of women in motorsport
Author	Sally R. Ross, Bowling Green State University
	Lynn L. Ridinger, Old Dominion University
	JacquelynCuneen, Bowling Green State University
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	The relationships between team attributes, team identification and sponsor image
Author	Yong-man Kim, Dankook University
	Susan Kim, Korea National Sport University
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ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Consumers’ Perceptions of NFL Stadium Naming Rights
Author	Perry Haan, Tiffin University, Ohio, USA
	Matt Shank, Northern Kentucky University, USA
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ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
Author	Adam Portlock, Commercial Manager, the Reading Room
	Susan Rose, Henley Business School
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ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Official supporters clubs: the untapped potential of fan loyalty
Author	Sven Theysohn, University of Frankfurt
	Oliver Hinz, University of Frankfurt
	SteveNosworthy, COLT Telecom
ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Effects of atmosphere at major sports events: a perspective from environmental psychology
Author	Sebastian Uhrich, University of Rostock
	Joerg Koenigstorfer, Saarland University
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ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author	Gi-Yong Koo, East Tennessee State University
	Rob Hardin, University of Tennessee
	StevenMcclung, Mercer University
ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	Demographic and psychographic variables predicting NASCAR sponsor brand recall
Author	Lance Kinney, University of Alabame
	Stephen R. McDaniel, University of Maryland
	LarryDegaris, University of Indianapolis
ISSN:	1464-6668

Volume 9 Number 4 July 2008

Paper	Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Author	Chrysostomos Giannoulakis, University of Nevada
	David K. Stotlar, University of Northern Colorado
	DikaiaChatziefstathiou, Canterbury Christ Church University
ISSN:	1464-6668

Volume 8 Number 3 April 2007

Paper	The proto-image of Real Madrid: implications for marketing and management
Author	Kimio Kase, IESE Business School, Madrid, Spain
	Ignacio Urrutia De Hoyos, IESE Business School, Madrid, Spain
	Carlos MartiSanchis, IESE Business School, Madrid, Spain
ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	The international trade of players in European club football: consequences for national teams
Author	Harry Arne Solberg, Trondheim Business School
	Kjetil K. Haugen, Molde University College
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ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Author	Mehmet A. Ozturk, Indiana University, USA,
	Francis M. Kozub, Indiana University, USA,
	SettarKocak, Middle East Technical University, Ankara, Turkey
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	Doping in elite sport – do the fans care? Public opinion on the consequences of doping scandals
Author	Harry Arne Solberg, Sør-Trøndelag University College, Norway
	Dag Vidar Hanstad, Norwegian School of Sport Sciences, Norway
	Thor AtleThøring, Sør-Trøndelag University College, Norway
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	Insolvency events among English football clubs
Author	John Beech, Coventry University, UK
	Simon Horsman, Coventry University, UK
	JamieMagraw, Independent Financial Consultant
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Author	Sandra C. Jones, University of Wollongong, Australia
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ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	The role of gratitude in sponsorship: the case of participant sports
Author	Yu Kyoum Kim, Florida State University, USA
	Robert Smith, Florida State University, USA
	Jeffrey D. James, Florida State University, USA
ISSN:	1464-6668

Volume 12 Number 4 July 2011

Paper	Beijing Olympics 2008 impact on China’s image formation in international TV coverage: a media content analysis perspective
Author	Guojun Zeng Sun, Yat-sen University, China
	Frank Go, Erasmus University, Netherlands
	ChristianKolmer, Media Tenor International, Switzerland
ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Virtual advertising in sports events: does it really work?
Author	Matthias Sander, University of Konstanz, Germany
	Claudia Fantapié Altobelli, Helmut Schmidt University, Germany
	,
ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
Author	Dae Hee Kwak, University of Michigan, USA
	Stephen R. Mcdaniel, University of Maryland, USA
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ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	The inevitable queue: exploring the impact of wait time at sporting events
Author	Thomas Baker, Clemson College of Business and Behavioural Science, USA
	Scott A Jones, Stetson University, USA
	,
ISSN:	1464-6668

Volume 13 Number 2 January 2012

Paper	CIMA a marketing revolution in Mexican Olympic sports
Author	Francisco Guzmán, University of North Texas, USA
	Ivar Sisniega-Campbell, Pan American Games Guadalajara, Mexico
	,
ISSN:	1464-6668

Volume 13 Number 3 April 2012

Paper	A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale
Author	Süleyman Murat Yildiz, Mugla University, Turkey
	Ali Kara, Pennsylvania State University, USA
	,
ISSN:	1464-6668

Volume 13 Number 3 April 2012

Paper	The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective
Author	Shawn Stevens, Newcastle Business School, Australia
	Philip J. Rosenberger III, University of Newcastle, Australia
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ISSN:	1464-6668

Volume 14 Number 1 October 2012

Paper	Chinese fandom and potential marketing strategies for expanding the market for American professional sports into China
Author	Sam Kaplan, St Paul School for Boys Baltimore, USA
	Su Langdon, Bates College, USA
	,
ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
Author	Sungho Cho, Bowling Green State University, USA
	Joon-Ho Kang, Seoul National University, Korea
	,
ISSN:	1464-6668

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