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Pay-TV Business Planning Analysis of Pay-TV economics with practical advice for maximising revenues, reducing costs and managing operations. David Brown, 12 2003 Price: £495 ISBN:

Volume 7 Number 2 January 2006

Paper	Sources of information for purchasing golf clubs: personal and non-personal references
Author	Taeho Yoh, Southern Illinois University
	Paul Pedersen, Indiana University
	Meungguk Park, Southern Illinois University
ISSN:	1464-6668

Volume 8 Number 1 October 2006

Paper	Considering entertainment-games websites in sports marketing: the case of Stick Cricket
Author	Paul Kitchin, London Metropolitan University
	,
	,
ISSN:	1464-6668

Volume 1 Number 4 November 1999

Paper	Sports Sponsorship Evaluation: A Behavioural Analysis
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
	KatieTheed, Massey University
ISSN:	1464-6668

Volume 1 Number 4 November 1999

Paper	World Cup 2006 Bid: A Case Study - Bidding To Bring Football Home
Author	Simon Preece, elmwood
	,
	,
ISSN:	1464-6668

Volume 4 Number 1 April 2002

Paper	A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
Author	John Forster, Griffith University
	Nigel K. Ll. Pope, Griffith University
	,
ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
Author	Jennifer Slattery, Florida State University
	Brenda G. Pitts, Georgia State University
	,
ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	Book review - The Business of Sport Management
Author	Peter Miller, Soccer Consultant
	,
	,
ISSN:	1464-6668

Volume 2 Number 4 January 2001

Paper	Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Author	Rick Burton, University of Oregon
	Francis John Farelly, Monash University
	Pascale G.Quester, University of Adelaide
ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	The role of perceived fit in fans' evaluation of sports brand extension
Author	Dimitra Papadimitriou, University of Patras
	Artemisia Apostolopoulou, Bowling Green State University
	IliasLoukas, Organizing Committee of the 2004 Olympic Games
ISSN:	1464-6668

Volume 6 Number 3 April 2005

Paper	Reconciling managers' strategic vision with fans' expectations
Author	Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
	Frank Pons, School of Business Administration, University of San Diego
	,
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	The soccer club-sponsor relationship: identifying the critical variables for success
Author	Andre Buhler, Heidelberg International Business Academy, Germany
	Troy Heffernan, University of Plymouth, UK
	PaulHewson, University of Plymouth, UK
ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Football Shirt Sponsorships: SEGA Europe and Arsenal FC
Author	Phillip Rosson, Dalhousie University
	,
	,
ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	When Do Ex-Sponsors Become Ambush Marketers?
Author	Janet Hoek, Massey University
	Philip Gendall, Massey University
	,
ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author	Sangho Kim, Kyungdong University
	Euidong Yoo, Korea Institute of Sport Science
	PaulPedersen, Indiana University
ISSN:	1464-6668

Volume 9 Number 2 January 2008

Paper	Action sports participation: consumer motivation
Author	Yong Jae Ko, University of Florida
	Hyewon Park, Events Manager, Sportizen
	Cathryn L.Claussen, Washington State University
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	Twenty20 cricket: an examination of the critical success factors in the development of the competition
Author	Christopher Hyde, Coventry University
	Adrian Pritchard, Coventry University
	,
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author	Galen Clavio, University of Miami
	Patrick M. Kraft, Indiana University-Bloomington
	Paul M.Pedersen, Indiana University-Bloomington
ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
Author	Adam Portlock, Commercial Manager, the Reading Room
	Susan Rose, Henley Business School
	,
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The launch of new brands by professional soccer teams: the case of U.S. Lecce – Salento 12
Author	Paolo Guenzi, Bocconi University
	Marino Nocco, Bocconi University
	,
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	The crucial where of motorsport marketing: is motorsport now a race out of place?
Author	Paul J. Tranter, University of New South Wales
	Mark Lowes, University of Ottawa
	,
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity
Author	Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
	Frank Pons, School of Business Administration, University of San Diego
	,
ISSN:	1464-6668

Volume 3 Number 3 October 2001

Paper	Sport Loyalty Programs and Their Impact On Fan Relationships
Author	Mark P. Pritchard, Arizona State University
	Chris Negro, The Phoenician
	,
ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Consumers’ Perceptions of NFL Stadium Naming Rights
Author	Perry Haan, Tiffin University, Ohio, USA
	Matt Shank, Northern Kentucky University, USA
	,
ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Author	Veerle De Bosscher, Vrije Universiteit Brussel
	Paul De Knop, Vrije Universiteit Brussel
	Maartenvan Bottenburg, Utrecht University
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	Negative sponsor behaviour, team response and how this impacts fan attitudes
Author	Heidi M. Parker, Syracuse University, USA
	Janet S. Fink, University of Connecticut, USA
	,
ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Author	Ryan K. Zapalac, Sam Houston State University, USA
	James J. Zhang, University of Florida
	Dale G.Pease, University of Houston
ISSN:	1464-6668

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