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Volume 6 Number 4 July 2005
Paper
Internationalising Ambush Marketing: A Comparative Study
Author
Benoit Séguin, University of Ottawa
Mark Lyberger, Kent State University, Ohio
NormO'Reilly, Ryerson University, Toronto
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
Author
Norm O'Reilly, Laurentian University
Ryan Rahinel, Ryerson University
,
ISSN:
1464-6668
Volume 6 Number 4 July 2005
Paper
The marketing strategy for the World Rally Championship
Author
Sean O'Connor,
,
,
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Author
Norm O'Reilly, Laurentian University
John Nadeau, Carleton University
BenoitSéguin, University of Ottawa
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Investigating the moderating role of fit on sports sponsorship and brand equity
Author
Jorg Henseler, Radboud University, The Netherlands
Bradley Wilson, RMIT University, Australia
OliverGotz, Victoria University
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
An empirical analysis of gender differences in sports attendance motives
Author
John Hall, Deakin University, Australia
Barry O'Mahony, Victoria University, Australia
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Risk management in sports sponsorship: application to human mortality risk
Author
Norm O’Reilly, Laurentian University
George Foster, Stanford University
,
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
Official supporters clubs: the untapped potential of fan loyalty
Author
Sven Theysohn, University of Frankfurt
Oliver Hinz, University of Frankfurt
SteveNosworthy, COLT Telecom
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups
Author
Xiaoyan Xing,
Anthony G. Church,
NormO'reilly,
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Author
Mehmet A. Ozturk, Indiana University, USA,
Francis M. Kozub, Indiana University, USA,
SettarKocak, Middle East Technical University, Ankara, Turkey
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
An examination of sports sponsorship from a small business perspective
Author
J. Terence Zinger, Laurentian University, Canada
Norman J. O’Reilly, University of Ottawa, Canada
,
ISSN:
1464-6668
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Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
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