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Volume 6 Number 4 July 2005
Paper
Internationalising Ambush Marketing: A Comparative Study
Author
Benoit Séguin, University of Ottawa
Mark Lyberger, Kent State University, Ohio
NormO'Reilly, Ryerson University, Toronto
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
The loyalty of German soccer fans: does a team’s brand image matter?
Author
Hans H. Bauer, University of Mannheim
Nicola E. Sauer, University of Mannheim
Stefanie Exler, University of Mannheim
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
Relating on-field performance to paid football club membership
Author
Robin N. Shaw, Deakin University
Heath Mcdonald, Deakin University
,
ISSN:
1464-6668
Volume 7 Number 2 January 2006
Paper
Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context
Author
Czafrann Ali, University of Queensland
T. Bettina Cornwell, The University of Queensland
Doan Nguyen, The University of Queensland
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
Author
Norm O'Reilly, Laurentian University
Ryan Rahinel, Ryerson University
,
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Maximising Sport Sponsorship Investments: A Perspective on New and Existing Opportunities
Author
Nigel Currie, European Sponsorship Consultants Association
,
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand
Author
Nicholas J. Ashill, Victoria University
John Davies, Victoria University
AnthonyJoe, Victoria University
ISSN:
1464-6668
Volume 4 Number 1 April 2002
Paper
A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
Author
John Forster, Griffith University
Nigel K. Ll. Pope, Griffith University
,
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Author
Norm O'Reilly, Laurentian University
John Nadeau, Carleton University
BenoitSéguin, University of Ottawa
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Author
Yeung-Jo Kim, Korea University
June-Hee Na, Chungju National University, Korea
,
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football
Author
Larry Neale, Korea University
,
,
ISSN:
1464-6668
Volume 9 Number 1 October 2007
Paper
Going global: the NBA sets its sights on Africa
Author
Jason Means, Georgia Southern University
John Nauright, Georgia Southern University
,
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Author
Daniel C. Funk, University of Texas
Daniel F. Mahony, University of Louisville
MakotoNakazawa, University of Tsukuba
ISSN:
1464-6668
Volume 4 Number 3 October 2002
Paper
Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series
Author
Nigel Jarvis, University of Brighton
,
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Risk management in sports sponsorship: application to human mortality risk
Author
Norm O’Reilly, Laurentian University
George Foster, Stanford University
,
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
Official supporters clubs: the untapped potential of fan loyalty
Author
Sven Theysohn, University of Frankfurt
Oliver Hinz, University of Frankfurt
SteveNosworthy, COLT Telecom
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The launch of new brands by professional soccer teams: the case of U.S. Lecce – Salento 12
Author
Paolo Guenzi, Bocconi University
Marino Nocco, Bocconi University
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Author
Daniel C. Funk, Griffith University
Makoto Nakazawa, University of Tsukuba
Daniel F.Mahony, University of Louisville
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
Inside BAM Racing: rethinking the sponsorship match-up process in ‘America’s fastest-growing sport’
Author
Jessica R. Braunstein, Towson University
Joshua I. Newman, Towson University
Adam S.Beissel, University of Baltimore & Towson University
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Sport Loyalty Programs and Their Impact On Fan Relationships
Author
Mark P. Pritchard, Arizona State University
Chris Negro, The Phoenician
,
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups
Author
Xiaoyan Xing,
Anthony G. Church,
NormO'reilly,
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
An examination of sports sponsorship from a small business perspective
Author
J. Terence Zinger, Laurentian University, Canada
Norman J. O’Reilly, University of Ottawa, Canada
,
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998
Author
Gerd Nufer, Reutlingen University, Germany
André Bühler, Macromedia University for Media and Communication, Germany
,
ISSN:
1464-6668
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