IMR Search results

Volume 6 Number 4 July 2005

Paper	Internationalising Ambush Marketing: A Comparative Study
Author	Benoit Séguin, University of Ottawa
	Mark Lyberger, Kent State University, Ohio
	NormO'Reilly, Ryerson University, Toronto
ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Relating on-field performance to paid football club membership
Author	Robin N. Shaw, Deakin University
	Heath Mcdonald, Deakin University
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ISSN:	1464-6668

Volume 7 Number 2 January 2006

Paper	Sources of information for purchasing golf clubs: personal and non-personal references
Author	Taeho Yoh, Southern Illinois University
	Paul Pedersen, Indiana University
	Meungguk Park, Southern Illinois University
ISSN:	1464-6668

Volume 1 Number 2 Jun 1999

Paper	Audience Characteristics and Event Sponsorship Response
Author	Stephen R. McDaniel, University of Maryland
	Lance Kinney, University of Alabama
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ISSN:	1464-666

Volume 1 Number 2 Jun 1999

Paper	The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Author	Daniel F. Mahony, University of Louisville
	Robert Madrigal, University of Oregon
	DennisHoward, University of Oregon
ISSN:	1464-666

Volume 1 Number 2 Jun 1999

Paper	The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry
Author	James M. Gladden, University of Massachusetts
	Marc A. Mcdonald, University of Massachusetts
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ISSN:	1464-666

Volume 1 Number 2 Jun 1999

Paper	Book review. Sports Law by Michael E. Jones
Author	Dr David Mcardle,
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ISSN:	1464-666

Volume 8 Number 1 October 2006

Paper	Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author	Gregg Bennett, Texas A&M University
	Mauricio Ferreira, Texas A&M University
	Ron Siders, University of Florida
ISSN:	1464-6668

Volume 1 Number 3 October 1999

Paper	Measuring the Impact of Sponsorship
Author	Martin Horn, DDBWorldwide
	Karen Baker, DDBWorldwide
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ISSN:	1464-666

Volume 1 Number 4 November 1999

Paper	Is It Possible To Replace A Successful Sponsor?
Author	Lucy McCrickard, Ketchum Sponsorship
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ISSN:	1464-6668

Volume 1 Number 4 November 1999

Paper	The Institute of Sports Sponsorship: Its Role In An Evolving Industry
Author	Mike Reynolds, Institute of Sports Sponsorship
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ISSN:	1464-6668

Volume 1 Number 1 January 1999

Paper	Commercial Sponsorship: The Development of Understanding
Author	Tony Meenaghan, University College Dublin
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ISSN:	1464-6668

Volume 1 Number 1 January 1999

Paper	Sport Sponsorship: Evaluating the Sport and Brand Image Match
Author	Michael Musante, University of Massachusetts School of Management
	George R. Milne, University of Massachusetts School of Management
	Marc A. Mcdonald, University of Massachusetts
ISSN:	1464-6668

Volume 2 Number 1 February 2000

Paper	Community Sponsorships: Look for the Added Value
Author	Michael Holmes, Holmes PR and Marketing Communications
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ISSN:	1464-6668

Volume 2 Number 4 January 2001

Paper	Successful Sport Sponsorship: Lessons from Association Football ¨C The Role of Research
Author	Louella Miles,
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ISSN:	1464-6668

Volume 4 Number 1 April 2002

Paper	Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Author	Robert Sparks, University of British Columbia
	Melissa Westgate,
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ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	The use of research to develop a marketing strategy for Plymouth Argyle Football Club
Author	Louella Miles,
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ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	Book review - The Business of Sport Management
Author	Peter Miller, Soccer Consultant
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ISSN:	1464-6668

Volume 5 Number 3 October 2003

Paper	The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
Author	Keith A. Willoughby, Bucknell University
	Chad Mancini, Octagon Marketing
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ISSN:	1464-6668

Volume 6 Number 3 April 2005

Paper	Applying The Public Relations Function to the Business of Sport
Author	Maria K. Hopwood, Teesside Business School
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ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games
Author	Arch G. Woodside, Carroll School of Management
	Ray Spurr, University of New South
	RogerMarch, University of New South
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Tribalism: definition, identification and relevance to the marketing of professional sports franchises
Author	Rudi Meir, Southern Cross University, Australia
	Don Scott, Southern Cross University, Australia
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ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
Author	Robin N. Shaw, Deakin University
	Heath Mcdonald, Deakin University
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ISSN:	1464-6668

Volume 9 Number 1 October 2007

Paper	Super Bowl: a case study of buzz marketing
Author	Iris Mohr, St John's University, Jamaica
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ISSN:	1464-6668

Volume 9 Number 1 October 2007

Paper	Going global: the NBA sets its sights on Africa
Author	Jason Means, Georgia Southern University
	John Nauright, Georgia Southern University
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ISSN:	1464-6668

Volume 9 Number 1 October 2007

Paper	Global success in sport: the effective marketing and branding of the UEFA Champions League
Author	Matthew Holt, Sport England
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Celebrating Humanity: Olympic Marketing and the Homogenization of Multiculturalism
Author	Michael D. Giardina, University of Illinois
	Jennifer L. Metz, University of Illinois
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Author	Ralph C. Wilcox, University of Memphis
	David L. Andrews, University of Memphis
	MaxineLongmuir, AXA UK
ISSN:	1464-6668

Volume 3 Number 3 October 2001

Paper	Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Author	Daniel C. Funk, University of Texas
	Daniel F. Mahony, University of Louisville
	MakotoNakazawa, University of Tsukuba
ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Author	Tony Lachowetz, University of Massachusetts
	William A. Sutton, University of Massachusetts
	Marc A.Mcdonald, University of Massachusetts
ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl
Author	Mark Lyberger, Kent State University
	Larry Mccarthy, Seton Hall University
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ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	The internationalisation of a sports team brand: the case of European soccer teams
Author	André Richelieu, Université Laval Québec
	Sibylle Lopez, Université Laval Québec
	MichelDesbordes, ISC School of Management, Paris
ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author	Xinquan Sheena Yang, University of British Columbia
	Robert Sparks, University of British Columbia
	MingLi, Ohio University
ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Consumers’ Perceptions of NFL Stadium Naming Rights
Author	Perry Haan, Tiffin University, Ohio, USA
	Matt Shank, Northern Kentucky University, USA
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ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The launch of new brands by professional soccer teams: the case of U.S. Lecce – Salento 12
Author	Paolo Guenzi, Bocconi University
	Marino Nocco, Bocconi University
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ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Author	Daniel C. Funk, Griffith University
	Makoto Nakazawa, University of Tsukuba
	Daniel F.Mahony, University of Louisville
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	The value of competition: competitive balance as a predictor of attendance in spectator sports
Author	Michael A. Levin, Otterbein College
	Robert E. Mcdonald, Texas Tech University
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ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author	Gi-Yong Koo, East Tennessee State University
	Rob Hardin, University of Tennessee
	StevenMcclung, Mercer University
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	The crucial where of motorsport marketing: is motorsport now a race out of place?
Author	Paul J. Tranter, University of New South Wales
	Mark Lowes, University of Ottawa
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ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	Demographic and psychographic variables predicting NASCAR sponsor brand recall
Author	Lance Kinney, University of Alabame
	Stephen R. McDaniel, University of Maryland
	LarryDegaris, University of Indianapolis
ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Author	Matthew Gill, Eastern Illinois University
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ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	NASCAR in Mexico: the US expansion of motorsport into Hispanic culture
Author	Thomas S. Mueller, University of Florida
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ISSN:	1464-6668

Volume 3 Number 3 October 2001

Paper	Sport Loyalty Programs and Their Impact On Fan Relationships
Author	Mark P. Pritchard, Arizona State University
	Chris Negro, The Phoenician
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ISSN:	1464-6668

Volume 8 Number 3 April 2007

Paper	Ethnic identification, acculturation and sports identification of Latinos in the United States
Author	Michelle Gacio Harrolle, University of Florida, US
	Galen Trail, University of Florida, US
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ISSN:	1464-6668

Volume 8 Number 3 April 2007

Paper	A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Author	Mauricio Ferreira, Texas A&M University
	Gonzalo Bravo, University of West Virginia, US
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ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's 'Soccer Sensation'
Author	Elizabeth Jowdy, University of Massachusetts
	Marc A. Mcdonald, University of Massachusetts
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ISSN:	1464-6668

Volume 10 Number 2 January 2009

Paper	An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Author	Veerle De Bosscher, Vrije Universiteit Brussel
	Paul De Knop, Vrije Universiteit Brussel
	Maartenvan Bottenburg, Utrecht University
ISSN:	1464-6668

Volume 11 Number 2 January 2010

Paper	Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
Author	Colleen C. Bee, Oregon State University
	Mark E. Havitz, University of Waterloo
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ISSN:	1464-6668

Volume 5 Number 4 March 2004

Paper	Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Author	Mehmet A. Ozturk, Indiana University, USA,
	Francis M. Kozub, Indiana University, USA,
	SettarKocak, Middle East Technical University, Ankara, Turkey
ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	The inevitability of scandal: lessons for sponsors and administrators
Author	James M. Connor, University of New South Wales, Australia
	Jason Mazanov, University of New South Wales, Australia
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ISSN:	1464-6668

Volume 13 Number 1 October 2011

Paper	Case Study: Padel sports clubs in Spain
Author	Mercedes Rodriguez-Fernandez, University of Malaga, Spain
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ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	Online marketing of professional sports clubs: engaging fans on a new playing field
Author	Marilou Ioakimidis, National and Kapodistrian University of Athens, Greece
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ISSN:	1464-6668

Volume 11 Number 3 April 2010

Paper	Insolvency events among English football clubs
Author	John Beech, Coventry University, UK
	Simon Horsman, Coventry University, UK
	JamieMagraw, Independent Financial Consultant
ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
Author	Kyriaki Kaplanidou, University of Florida, USA
	Mark E. Havitz, University of Waterloo, Canada
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ISSN:	1464-6668

Volume 12 Number 1 October 2010

Paper	Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
Author	Kevin K Byon, University of Georgia, USA
	Michael Cottingham II, University of Southern Mississippi, USA
	Michael S.Carroll, University of Southern Mississippi, USA
ISSN:	1464-6668

Volume 12 Number 2 January 2011

Paper	An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games
Author	Jinho Choi, Lecturer, Department of Sport Management, Kyungil University
	Yosuki Tsuji, Assistant Professor, Department of Industrial Management University of the Ryukyus, Japan
	MichaelHutchinson, Assistant Professor, Department of Kinesiology, Recreation and Sport Studies, Coastal Carolina University, USA
ISSN:	1464-6668

Volume 12 Number 2 January 2011

Paper	Determinants of sports participation and attendance: differences and similarities
Author	Fernando Lera-López, Senior Lecturer in Economics Department of Economics, Public University of Navarra, Spain
	Manuel Rapún-Gárate, Professor of Economics Department of Economics, Public University of Navarra, Spain
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ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Virtual advertising in sports events: does it really work?
Author	Matthias Sander, University of Konstanz, Germany
	Claudia Fantapié Altobelli, Helmut Schmidt University, Germany
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ISSN:	1464-6668

Volume 12 Number 3 April 2011

Paper	Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
Author	Dae Hee Kwak, University of Michigan, USA
	Stephen R. Mcdaniel, University of Maryland, USA
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ISSN:	1464-6668

Volume 13 Number 2 January 2012

Paper	Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Author	Andrey Mikhailitchenko, California State University, USA
	Dennis H. Tootelian, California State University, USA
	Galina N.Mikhailitchenko, Russian Education Academy, Russia
ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	Perceived service quality and life satisfaction: the mediating role of the actor’s satisfaction-with-event
Author	Lung Hung Chen, National Taiwan Sports University, Taiwan
	Mei-Yen Chen, National Taiwan Sports University, Taiwan
	Yun-CiYe, National Taiwan Sports University, Taiwan
ISSN:	1464-6668

Volume 13 Number 4 July 2012

Paper	Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Author	Andrey G. Mikhailitchenko, California State University, USA
	Dennis H. Tootelian, California State University, USA
	Galina N.Mikhailitchenko, Psychological Institute of Russian Education Academy, Russia
ISSN:	1464-6668

Volume 14 Number 1 October 2012

Paper	Fan participation behaviour in baseball: an application of the theory of planned behaviour
Author	Chih-Fu Cheng, National Taiwan Normal University, Taiwan
	Lung Hung Chen, National Taiwan Sport University, Taiwan
	Mei-YenChen, National Taiwan Normal University, Taiwan
ISSN:	1464-6668

Volume 14 Number 2 February 2013

Paper	Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Author	Masayuki Yoshida, Biwako Seikei Sport College, Japan
	Jeffrey D. James, Florida State University, USA
	J. JosephCronin Jr, Florida State University, USA
ISSN:	1464-6668

Volume 14 Number 2 February 2013

Paper	Increasing sponsorship effectiveness through brand experience
Author	Marieke L. Fransen, University of Amsterdam, Netherlands
	Thomas J. L. Van Rompay, University of Twente, Netherlands
	Daan G.Muntinga, University of Amsterdam, Netherlands
ISSN:	1464-6668

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