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Volume 7 Number 2 January 2006
Paper
Marketing bodybuilding competition to females
Author
Kat Ricker, Slippery Rock University
,
,
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
Audience Characteristics and Event Sponsorship Response
Author
Stephen R. McDaniel, University of Maryland
Lance Kinney, University of Alabama
,
ISSN:
1464-666
Volume 8 Number 1 October 2006
Paper
An exploration of motives in sport video gaming
Author
Yongjae Kim, University of Minnesota
Stephen D. Ross, University of Minnesota
,
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
Considering entertainment-games websites in sports marketing: the case of Stick Cricket
Author
Paul Kitchin, London Metropolitan University
,
,
ISSN:
1464-6668
Volume 1 Number 3 October 1999
Paper
Measuring the Impact of Sponsorship
Author
Martin Horn, DDBWorldwide
Karen Baker, DDBWorldwide
,
ISSN:
1464-666
Volume 1 Number 4 November 1999
Paper
Sports Sponsorship Evaluation: A Behavioural Analysis
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
KatieTheed, Massey University
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Author
Richard H. Kolbe, Kent State University
Jeffrey D. James, University of Illinois
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author
Laura Cousens,
Kathy Babiak, University of British Columbia
TrevorSlack, De Montfort University
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Author
Lynn R. Kahle, University of Oregon
Damon Aiken, Pepperdine University
VassilisDalakas, Berry College
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
Football Players and Their Commercial Rights
Author
Andrew Korman, Townleys
,
,
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation
Author
Alain D'astous, HEC-Montréal
Karim Chnaoui, HEC-Montréal
,
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements
Author
Karen Becker-Olsen, Stern Business School
,
,
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
Author
Keith A. Willoughby, Bucknell University
Chad Mancini, Octagon Marketing
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author
Gi-Yong Koo, University of Tennessee
Jerome Quarterman, Florida State University
E. NewtonJackson, Florida A & M University
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Author
Yeung-Jo Kim, Korea University
June-Hee Na, Chungju National University, Korea
,
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations
Author
Samantha King, University of Arizona
,
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Author
Yong Jae Ko, University of Florida
Kyoungtae Kim, Independent writer
Cathryn LClaussen, Washington State University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Author
Kate Westberg, RMIT University
Constantino Stavros, RMIT University
BradleyWilson, RMIT University
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author
Sangho Kim, Kyungdong University
Euidong Yoo, Korea Institute of Sport Science
PaulPedersen, Indiana University
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Action sports participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Hyewon Park, Events Manager, Sportizen
Cathryn L.Claussen, Washington State University
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author
Galen Clavio, University of Miami
Patrick M. Kraft, Indiana University-Bloomington
Paul M.Pedersen, Indiana University-Bloomington
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author
Seungmo Kim, University of Tennessee
Damon P.S Andrew, Troy University
T. ChristopherGreenwell, University of Louisville
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Author
Harry Arne Solberg, Trondheim Business School
Dag Vidar Hanstad, Norwegian School of Sport Sciences
KariSteen-Johnsen, Norwegian School of Sport Sciences
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
The relationships between team attributes, team identification and sponsor image
Author
Yong-man Kim, Dankook University
Susan Kim, Korea National Sport University
,
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
Author
Jin-Wook Han, Kyung Hee University
Hyungil H. Kwon, Chung-Ang University
,
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
Effects of atmosphere at major sports events: a perspective from environmental psychology
Author
Sebastian Uhrich, University of Rostock
Joerg Koenigstorfer, Saarland University
,
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author
Gi-Yong Koo, East Tennessee State University
Rob Hardin, University of Tennessee
StevenMcclung, Mercer University
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Author
Lance Kinney, University of Alabame
Stephen R. McDaniel, University of Maryland
LarryDegaris, University of Indianapolis
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
The proto-image of Real Madrid: implications for marketing and management
Author
Kimio Kase, IESE Business School, Madrid, Spain
Ignacio Urrutia De Hoyos, IESE Business School, Madrid, Spain
Carlos MartiSanchis, IESE Business School, Madrid, Spain
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
The international trade of players in European club football: consequences for national teams
Author
Harry Arne Solberg, Trondheim Business School
Kjetil K. Haugen, Molde University College
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Martial arts participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Yu Kyoum Kim, Florida State University
JosephValacich, Washington State University
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Author
Mehmet A. Ozturk, Indiana University, USA,
Francis M. Kozub, Indiana University, USA,
SettarKocak, Middle East Technical University, Ankara, Turkey
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
Author
Kyriaki Kaplanidou, University of Florida, USA
Mark E. Havitz, University of Waterloo, Canada
,
ISSN:
1464-6668
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