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Volume 6 Number 4 July 2005
Paper
What is Being Done to Deter Ambush Marketing? Are these attempts working?
Author
Trevor Hartland, University of Glamorgan
,
,
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
The loyalty of German soccer fans: does a team’s brand image matter?
Author
Hans H. Bauer, University of Mannheim
Nicola E. Sauer, University of Mannheim
Stefanie Exler, University of Mannheim
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
Image transfer in sports sponsorships: an assessment of moderating effects
Author
Reinhard Grohs, University of Otago
Heribert Reisinger, University of Vienna
,
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
Relating on-field performance to paid football club membership
Author
Robin N. Shaw, Deakin University
Heath Mcdonald, Deakin University
,
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Author
Daniel F. Mahony, University of Louisville
Robert Madrigal, University of Oregon
DennisHoward, University of Oregon
ISSN:
1464-666
Volume 1 Number 3 October 1999
Paper
Measuring the Impact of Sponsorship
Author
Martin Horn, DDBWorldwide
Karen Baker, DDBWorldwide
,
ISSN:
1464-666
Volume 1 Number 4 November 1999
Paper
Sports Sponsorship Evaluation: A Behavioural Analysis
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
KatieTheed, Massey University
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
Community Sponsorships: Look for the Added Value
Author
Michael Holmes, Holmes PR and Marketing Communications
,
,
ISSN:
1464-6668
Volume 4 Number 1 April 2002
Paper
Sports Marketing in a Recession: It's a Brand New Game
Author
Dennis Howard, University of Oregon
Rick Burton, University of Oregon
,
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Author
Hans M. Westerbeek, Deakin University
David Shilbury, Deakin University
,
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Applying The Public Relations Function to the Business of Sport
Author
Maria K. Hopwood, Teesside Business School
,
,
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Author
Trevor Hartland, University of Glamorgan
Heather Skinner, University of Glamorgan
AlisonGriffiths, Women's Welsh Rugby Union
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
The soccer club-sponsor relationship: identifying the critical variables for success
Author
Andre Buhler, Heidelberg International Business Academy, Germany
Troy Heffernan, University of Plymouth, UK
PaulHewson, University of Plymouth, UK
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Investigating the moderating role of fit on sports sponsorship and brand equity
Author
Jorg Henseler, Radboud University, The Netherlands
Bradley Wilson, RMIT University, Australia
OliverGotz, Victoria University
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
An empirical analysis of gender differences in sports attendance motives
Author
John Hall, Deakin University, Australia
Barry O'Mahony, Victoria University, Australia
,
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
Author
Robin N. Shaw, Deakin University
Heath Mcdonald, Deakin University
,
ISSN:
1464-6668
Volume 9 Number 1 October 2007
Paper
Global success in sport: the effective marketing and branding of the UEFA Champions League
Author
Matthew Holt, Sport England
,
,
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
When Do Ex-Sponsors Become Ambush Marketers?
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Strategic fit in international sponsorship – the case of the Olympic Games in Beijing 2008
Author
Sten Söderman, Stockholm University
Harald Dolles, Heilbronn Business School
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Action sports participation: consumer motivation
Author
Yong Jae Ko, University of Florida
Hyewon Park, Events Manager, Sportizen
Cathryn L.Claussen, Washington State University
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Twenty20 cricket: an examination of the critical success factors in the development of the competition
Author
Christopher Hyde, Coventry University
Adrian Pritchard, Coventry University
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Author
Harry Arne Solberg, Trondheim Business School
Dag Vidar Hanstad, Norwegian School of Sport Sciences
KariSteen-Johnsen, Norwegian School of Sport Sciences
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Author
Jörg Henseler, Nijmegen School of Management
Bradley Wilson, RMIT University
DorienDe Vreede, Google Inc
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
Author
Jin-Wook Han, Kyung Hee University
Hyungil H. Kwon, Chung-Ang University
,
ISSN:
1464-6668
Volume 10 Number 4 July 2009
Paper
Official supporters clubs: the untapped potential of fan loyalty
Author
Sven Theysohn, University of Frankfurt
Oliver Hinz, University of Frankfurt
SteveNosworthy, COLT Telecom
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Globalisation and sports branding: the case of Manchester United
Author
John S. Hill, University of Alabama
John Vincent, University of Alabama
,
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author
Gi-Yong Koo, East Tennessee State University
Rob Hardin, University of Tennessee
StevenMcclung, Mercer University
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Consumers’ Perceptions of NFL Stadium Naming Rights
Author
Perry Haan, Tiffin University, Ohio, USA
Matt Shank, Northern Kentucky University, USA
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
A critical mass of corruption: why some football leagues have more match-fixing than others
Author
Declan Hill, University of Oxford, UK
,
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
The international trade of players in European club football: consequences for national teams
Author
Harry Arne Solberg, Trondheim Business School
Kjetil K. Haugen, Molde University College
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
Author
Colleen C. Bee, Oregon State University
Mark E. Havitz, University of Waterloo
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Doping in elite sport – do the fans care? Public opinion on the consequences of doping scandals
Author
Harry Arne Solberg, Sør-Trøndelag University College, Norway
Dag Vidar Hanstad, Norwegian School of Sport Sciences, Norway
Thor AtleThøring, Sør-Trøndelag University College, Norway
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Negative sponsor behaviour, team response and how this impacts fan attitudes
Author
Heidi M. Parker, Syracuse University, USA
Janet S. Fink, University of Connecticut, USA
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Insolvency events among English football clubs
Author
John Beech, Coventry University, UK
Simon Horsman, Coventry University, UK
JamieMagraw, Independent Financial Consultant
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
Author
Kyriaki Kaplanidou, University of Florida, USA
Mark E. Havitz, University of Waterloo, Canada
,
ISSN:
1464-6668
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