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Volume 7 Number 1 October 2005
Paper
Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers
Author
Jan Charbonneau, Massey University
Ron Garland, Waikato University
,
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
Image transfer in sports sponsorships: an assessment of moderating effects
Author
Reinhard Grohs, University of Otago
Heribert Reisinger, University of Vienna
,
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
The efficiency of integrated sponsorship advertising
Author
Thade Dudzik, University Viadrina
Andrea Gröppel-Klein, University Viadrina
,
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry
Author
James M. Gladden, University of Massachusetts
Marc A. Mcdonald, University of Massachusetts
,
ISSN:
1464-666
Volume 8 Number 1 October 2006
Paper
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author
Gregg Bennett, Texas A&M University
Mauricio Ferreira, Texas A&M University
Ron Siders, University of Florida
ISSN:
1464-6668
Volume 4 Number 4 December 2002
Paper
A Framework for Understanding Cause-Related Sport Marketing Programs
Author
Tony Lachowetz, Georgia Southern University
James M. Gladden, University of Massachusetts
,
ISSN:
1464-6668
Volume 1 Number 3 October 1999
Paper
Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Author
Simon Shibli, Sheffield Hallam University
Chris Gratton, Sheffield Hallam University
,
ISSN:
1464-666
Volume 1 Number 4 November 1999
Paper
Sports Sponsorship Evaluation: A Behavioural Analysis
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
KatieTheed, Massey University
ISSN:
1464-6668
Volume 1 Number 1 January 1999
Paper
Sport Sponsorship: Evaluating the Sport and Brand Image Match
Author
Michael Musante, University of Massachusetts School of Management
George R. Milne, University of Massachusetts School of Management
Marc A. Mcdonald, University of Massachusetts
ISSN:
1464-6668
Volume 1 Number 1 January 1999
Paper
The Dynamics of Sport Sponsorship: The Case of English Professional Football
Author
Bill Gerrard, Leeds University Business School
,
,
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
The Effects of Polysemic Structures on Olympic Viewing
Author
Laurence Chalip, Griffith University
B. Christine Green, Griffith University
,
ISSN:
1464-6668
Volume 2 Number 3 October 2000
Paper
Media Ownership of ProSports Teams: Who are the Winners and Losers?
Author
Bill Gerrard, Leeds University Business School
,
,
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Author
Steven J. Jackson, University of Otago
Andrew Grainger, University of Otago
,
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Author
John Deane, University College Worcester
Gareth Smith, Loughborough University Business School
AndrewAdams, Southampton Institute
ISSN:
1464-6668
Volume 2 Number 2 July 2000
Paper
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author
T. Bettina Cornwell, University of Memphis
George Relyea, University of Memphis
Richard L.Irwin, University of Memphis
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasely, Northern Kentucky University
TomGamble, Northern Kentucky University
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
Extract - Consuming Sport: Fans, Sport and Culture
Author
Gary Crawford, Sheffield Hallam University
,
,
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Author
Trevor Hartland, University of Glamorgan
Heather Skinner, University of Glamorgan
AlisonGriffiths, Women's Welsh Rugby Union
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author
Gi-Yong Koo, University of Tennessee
Jerome Quarterman, Florida State University
E. NewtonJackson, Florida A & M University
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Investigating the moderating role of fit on sports sponsorship and brand equity
Author
Jorg Henseler, Radboud University, The Netherlands
Bradley Wilson, RMIT University, Australia
OliverGotz, Victoria University
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
The use of celebrity athletes as endorsers: views of the New Zealand general public
Author
Jan Charbonneau, Massey University
Ron Garland, Waikato University
,
ISSN:
1464-6668
Volume 3 Number 2 July 2001
Paper
Celebrating Humanity: Olympic Marketing and the Homogenization of Multiculturalism
Author
Michael D. Giardina, University of Illinois
Jennifer L. Metz, University of Illinois
,
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
When Do Ex-Sponsors Become Ambush Marketers?
Author
Janet Hoek, Massey University
Philip Gendall, Massey University
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Risk management in sports sponsorship: application to human mortality risk
Author
Norm O’Reilly, Laurentian University
George Foster, Stanford University
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Author
Galen Clavio, University of Miami
Patrick M. Kraft, Indiana University-Bloomington
Paul M.Pedersen, Indiana University-Bloomington
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author
Seungmo Kim, University of Tennessee
Damon P.S Andrew, Troy University
T. ChristopherGreenwell, University of Louisville
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
An analysis of the marketing management of Stade Français Paris rugby club
Author
Guillaume Bodet, Loughborough University
,
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The launch of new brands by professional soccer teams: the case of U.S. Lecce – Salento 12
Author
Paolo Guenzi, Bocconi University
Marino Nocco, Bocconi University
,
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author
Gi-Yong Koo, East Tennessee State University
Rob Hardin, University of Tennessee
StevenMcclung, Mercer University
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
Sustaining the race: a review of literature pertaining to the environmental sustainability of motorsport
Author
Greg Dingle, Victoria University
,
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Author
Matthew Gill, Eastern Illinois University
,
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
NASCAR fans’ responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasley, Northern Kentucky University
Richard L.Gilson, Northern Kentucky University
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Author
Chrysostomos Giannoulakis, University of Nevada
David K. Stotlar, University of Northern Colorado
DikaiaChatziefstathiou, Canterbury Christ Church University
ISSN:
1464-6668
Volume 4 Number 4 December 2002
Paper
Influences on Consumer Responses to Winter Olympics Sponsorship
Author
Donald Roy, Middle Tennessee State University
Timothy R. Graeff, Middle Tennessee State University
,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
Ethnic identification, acculturation and sports identification of Latinos in the United States
Author
Michelle Gacio Harrolle, University of Florida, US
Galen Trail, University of Florida, US
,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Author
Mauricio Ferreira, Texas A&M University
Gonzalo Bravo, University of West Virginia, US
,
ISSN:
1464-6668
Volume 4 Number 4 December 2002
Paper
Marketing the Host City: Analyzing Exposure Generated By a Sport Event
Author
Christine Green, University of Texas
,
,
ISSN:
1464-6668
Volume 3 Number 1 April 2001
Paper
Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
Author
James M. Gladden, University of Massachusetts
Richard Wolfe, University of Michigan
,
ISSN:
1464-6668
Volume 3 Number 1 April 2001
Paper
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Author
James M. Gladden, University of Massachusetts
Daniel C. Funk, University of Texas
,
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Author
Yanni D. Afthinos, University of Athens, Greece,
Dimitris P. Gargalianos, Democritus University of Thrace, Greece
,
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998
Author
Gerd Nufer, Reutlingen University, Germany
André Bühler, Macromedia University for Media and Communication, Germany
,
ISSN:
1464-6668
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