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Football Sponsorship & Commerce
Analysis of commercial opportunities for football clubs and sponsors with expert comment and best practice case studies from around Europe.
Louella Miles, 12 2004
Price: £495
ISBN: 978-1-905685-00-4
Films & Pay TV
An analysis of the economics of films on pay TV for channel operators, studios and distributors
David Brown, 6 2001
Price: £285
ISBN: 978-1-905685-05-900
Volume 7 Number 2 January 2006
Paper
Scheduling promotional events in Major League Baseball: examining team and sponsor desires
Author
John Fortunato, University of Texas at Austin
,
,
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author
Gregg Bennett, Texas A&M University
Mauricio Ferreira, Texas A&M University
Ron Siders, University of Florida
ISSN:
1464-6668
Volume 4 Number 1 April 2002
Paper
A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
Author
John Forster, Griffith University
Nigel K. Ll. Pope, Griffith University
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Author
Rick Burton, University of Oregon
Francis John Farelly, Monash University
Pascale G.Quester, University of Adelaide
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasely, Northern Kentucky University
TomGamble, Northern Kentucky University
ISSN:
1464-6668
Volume 6 Number 3 April 2005
Paper
Reconciling managers' strategic vision with fans' expectations
Author
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Frank Pons, School of Business Administration, University of San Diego
,
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents
Author
Jean-Charles Chebat, HEC-Montréal School of Management
François Daoud, HEC-Montréal School of Management
,
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Author
Daniel C. Funk, University of Texas
Daniel F. Mahony, University of Louisville
MakotoNakazawa, University of Tsukuba
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
In A Downturn or just Pausing for Breath?: An Objective Look at the State of the Sports Marketing Industry
Author
William Fenton, Sponsorship Research International
,
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Risk management in sports sponsorship: application to human mortality risk
Author
Norm O’Reilly, Laurentian University
George Foster, Stanford University
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Author
Daniel C. Funk, Griffith University
Makoto Nakazawa, University of Tsukuba
Daniel F.Mahony, University of Louisville
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking
Author
Fiona Davies, Cardiff Business School
,
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
NASCAR fans’ responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasley, Northern Kentucky University
Richard L.Gilson, Northern Kentucky University
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Selection of leveraging strategies by national Olympic sponsors: a proposed model
Author
Fiona Davies, Cardiff University
,
,
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity
Author
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Frank Pons, School of Business Administration, University of San Diego
,
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
The Olympic Equestrian Games: brand collaboration and associations within a destination and a sports event
Author
Anna Fyrberg, Stockholm University School of Business
,
,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Author
Mauricio Ferreira, Texas A&M University
Gonzalo Bravo, University of West Virginia, US
,
ISSN:
1464-6668
Volume 3 Number 1 April 2001
Paper
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Author
James M. Gladden, University of Massachusetts
Daniel C. Funk, University of Texas
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup
Author
Fawzi Dekhil, Tunis El Manar University
,
,
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Author
Mehmet A. Ozturk, Indiana University, USA,
Francis M. Kozub, Indiana University, USA,
SettarKocak, Middle East Technical University, Ankara, Turkey
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Negative sponsor behaviour, team response and how this impacts fan attitudes
Author
Heidi M. Parker, Syracuse University, USA
Janet S. Fink, University of Connecticut, USA
,
ISSN:
1464-6668
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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