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Electronic Programmes Guides
Electronic Programmes Guides
Design, functionality and commercial opportunities explained with practical guidelines. In depth case studies from Sky, Gemstar, NTL and TiVo best practice
Roger Randall, 6 2002
Price: £495 ISBN: 978-1-905685-04-2
European Sports Marketing Data
Sponsorship, sports media and sports popularity data. Essential reference for those seeking understanding of the business of European sport.
Simon Rines, 10 2007
Price: £295 ISBN: 978-1-905685-06-6
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Volume 7   Number 1   October 2005
Paper The loyalty of German soccer fans: does a team’s brand image matter?
Author Hans H. Bauer, University of Mannheim
Nicola E. Sauer, University of Mannheim
Stefanie Exler, University of Mannheim
ISSN: 1464-6668
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Volume 5   Number 1   April 2003
Paper General Market Demand Variables Associated with Professional Sport Consumption
Author James J. Zhang, University of Florida
Eddie T. C. Lam, Cleveland State University
DanielConnaughton, University of Florida
ISSN: 1464-6668
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Volume 6   Number 2   November 2004
Paper Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
Author Daniel M. Evans, Monash University
Aaron C. T. Smith, La Trobe University
,
ISSN: 1464-6668
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Volume 7   Number 3   May 2006
Paper The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author Gi-Yong Koo, University of Tennessee
Jerome Quarterman, Florida State University
E. NewtonJackson, Florida A & M University
ISSN: 1464-6668
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Volume 8   Number 2   January 2007
Paper Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Author Sangho Kim, Kyungdong University
Euidong Yoo, Korea Institute of Sport Science
PaulPedersen, Indiana University
ISSN: 1464-6668
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Volume 4   Number 4   December 2002
Paper Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's 'Soccer Sensation'
Author Elizabeth Jowdy, University of Massachusetts
Marc A. Mcdonald, University of Massachusetts
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ISSN: 1464-6668
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