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Driving Business Through Sport 2
Three part European sponsorship report with sections on sports marketing data, research and activation. The most comprehensive resource for European sponsorship professionals
Simon Rines, 12 2009
Price: £650
ISBN: 978-1-905685-25-7
Driving Business Through Sport
Europe's most critically acclaimed sponsorship report includes 40 case studies and detailed practical advice on how to maximise sponsorship programmes.
Simon Rines, 12 2000
Price: £295
ISBN: 978-1-905685-01-1
Volume 7 Number 1 October 2005
Paper
The efficiency of integrated sponsorship advertising
Author
Thade Dudzik, University Viadrina
Andrea Gröppel-Klein, University Viadrina
,
ISSN:
1464-6668
Volume 7 Number 2 January 2006
Paper
Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context
Author
Czafrann Ali, University of Queensland
T. Bettina Cornwell, The University of Queensland
Doan Nguyen, The University of Queensland
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Author
Daniel F. Mahony, University of Louisville
Robert Madrigal, University of Oregon
DennisHoward, University of Oregon
ISSN:
1464-666
Volume 1 Number 2 Jun 1999
Paper
Book review. Sports Law by Michael E. Jones
Author
Dr David Mcardle,
,
,
ISSN:
1464-666
Volume 8 Number 1 October 2006
Paper
An exploration of motives in sport video gaming
Author
Yongjae Kim, University of Minnesota
Stephen D. Ross, University of Minnesota
,
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests
Author
Rafael Aguilar-Manjarrez, Leeds University Business School
Des Thwaites, Leeds University Business School
,
ISSN:
1464-666
Volume 8 Number 1 October 2006
Paper
Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey
Author
Daniel S. Mason, University of Alberta
,
,
ISSN:
1464-6668
Volume 1 Number 4 November 1999
Paper
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Author
Donald P. Roy, UNC-Pembroke
T. Bettina Cornwell, University of Memphis
,
ISSN:
1464-6668
Volume 1 Number 1 January 1999
Paper
Sponsorship in North America: A Survey of Sport Executives
Author
David K. Stotlar, University of Northern Colorado
,
,
ISSN:
1464-6668
Volume 2 Number 3 October 2000
Paper
Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
Author
Dennis Arnett, University of Texas at San Antonio
Debra Laverie, Texas Tech University
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand
Author
Nicholas J. Ashill, Victoria University
John Davies, Victoria University
AnthonyJoe, Victoria University
ISSN:
1464-6668
Volume 4 Number 1 April 2002
Paper
Sports Marketing in a Recession: It's a Brand New Game
Author
Dennis Howard, University of Oregon
Rick Burton, University of Oregon
,
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Author
Lynn R. Kahle, University of Oregon
Damon Aiken, Pepperdine University
VassilisDalakas, Berry College
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Author
John Deane, University College Worcester
Gareth Smith, Loughborough University Business School
AndrewAdams, Southampton Institute
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation
Author
Alain D'astous, HEC-Montréal
Karim Chnaoui, HEC-Montréal
,
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Author
Hans M. Westerbeek, Deakin University
David Shilbury, Deakin University
,
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Author
James J. Zhang, University of Florida
Eddie T. C. Lam, Cleveland State University
DanielConnaughton, University of Florida
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
The role of perceived fit in fans' evaluation of sports brand extension
Author
Dimitra Papadimitriou, University of Patras
Artemisia Apostolopoulou, Bowling Green State University
IliasLoukas, Organizing Committee of the 2004 Olympic Games
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
Author
Daniel M. Evans, Monash University
Aaron C. T. Smith, La Trobe University
,
ISSN:
1464-6668
Volume 6 Number 2 November 2004
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Author
James J. Zhang, University of Florida
Daniel Connaughton, University of Florida
Carrianne E.Vaughn, University of Florida
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications
Author
Simon Chadwick, University of London
Des Thwaites, Leeds University Business School
,
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield
Author
Simon C. Darnell, University of Toronto
Robert Sparks, University of British Columbia
,
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Tribalism: definition, identification and relevance to the marketing of professional sports franchises
Author
Rudi Meir, Southern Cross University, Australia
Don Scott, Southern Cross University, Australia
,
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents
Author
Jean-Charles Chebat, HEC-Montréal School of Management
François Daoud, HEC-Montréal School of Management
,
ISSN:
1464-6668
Volume 3 Number 2 July 2001
Paper
AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Author
Ralph C. Wilcox, University of Memphis
David L. Andrews, University of Memphis
MaxineLongmuir, AXA UK
ISSN:
1464-6668
Volume 3 Number 3 October 2001
Paper
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Author
Daniel C. Funk, University of Texas
Daniel F. Mahony, University of Louisville
MakotoNakazawa, University of Tsukuba
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
Strategic fit in international sponsorship – the case of the Olympic Games in Beijing 2008
Author
Sten Söderman, Stockholm University
Harald Dolles, Heilbronn Business School
,
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
The chips are in: enhancing sports through RFID technology
Author
David C. Wyld, Southeastern Louisiana University
,
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
The internationalisation of a sports team brand: the case of European soccer teams
Author
André Richelieu, Université Laval Québec
Sibylle Lopez, Université Laval Québec
MichelDesbordes, ISC School of Management, Paris
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Author
Seungmo Kim, University of Tennessee
Damon P.S Andrew, Troy University
T. ChristopherGreenwell, University of Louisville
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Author
Harry Arne Solberg, Trondheim Business School
Dag Vidar Hanstad, Norwegian School of Sport Sciences
KariSteen-Johnsen, Norwegian School of Sport Sciences
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
European football under close scrutiny
Author
Chantal Rouvrais-Charron, Université de Caen
Christophe Durand, Université de Caen
,
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Author
Jörg Henseler, Nijmegen School of Management
Bradley Wilson, RMIT University
DorienDe Vreede, Google Inc
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Author
Daniel C. Funk, Griffith University
Makoto Nakazawa, University of Tsukuba
Daniel F.Mahony, University of Louisville
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking
Author
Fiona Davies, Cardiff Business School
,
,
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
Sustaining the race: a review of literature pertaining to the environmental sustainability of motorsport
Author
Greg Dingle, Victoria University
,
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Author
Lance Kinney, University of Alabame
Stephen R. McDaniel, University of Maryland
LarryDegaris, University of Indianapolis
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Author
Chrysostomos Giannoulakis, University of Nevada
David K. Stotlar, University of Northern Colorado
DikaiaChatziefstathiou, Canterbury Christ Church University
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Selection of leveraging strategies by national Olympic sponsors: a proposed model
Author
Fiona Davies, Cardiff University
,
,
ISSN:
1464-6668
Volume 4 Number 4 December 2002
Paper
Influences on Consumer Responses to Winter Olympics Sponsorship
Author
Donald Roy, Middle Tennessee State University
Timothy R. Graeff, Middle Tennessee State University
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Buyer or browser? An analysis of sports fan behaviour online
Author
Zhu Zhang, Victoria University
Doyeon Won, University of Georgia
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
A critical mass of corruption: why some football leagues have more match-fixing than others
Author
Declan Hill, University of Oxford, UK
,
,
ISSN:
1464-6668
Volume 10 Number 2 January 2009
Paper
An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Author
Veerle De Bosscher, Vrije Universiteit Brussel
Paul De Knop, Vrije Universiteit Brussel
Maartenvan Bottenburg, Utrecht University
ISSN:
1464-6668
Volume 3 Number 1 April 2001
Paper
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Author
James M. Gladden, University of Massachusetts
Daniel C. Funk, University of Texas
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup
Author
Fawzi Dekhil, Tunis El Manar University
,
,
ISSN:
1464-6668
Volume 5 Number 4 March 2004
Paper
Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Author
Yanni D. Afthinos, University of Athens, Greece,
Dimitris P. Gargalianos, Democritus University of Thrace, Greece
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Doping in elite sport – do the fans care? Public opinion on the consequences of doping scandals
Author
Harry Arne Solberg, Sør-Trøndelag University College, Norway
Dag Vidar Hanstad, Norwegian School of Sport Sciences, Norway
Thor AtleThøring, Sør-Trøndelag University College, Norway
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Author
Ryan K. Zapalac, Sam Houston State University, USA
James J. Zhang, University of Florida
Dale G.Pease, University of Houston
ISSN:
1464-6668
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