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Volume 6 Number 4 July 2005
Paper
Internationalising Ambush Marketing: A Comparative Study
Author
Benoit Séguin, University of Ottawa
Mark Lyberger, Kent State University, Ohio
NormO'Reilly, Ryerson University, Toronto
ISSN:
1464-6668
Volume 7 Number 1 October 2005
Paper
A post modern conception of the product and its applications to professional sports
Author
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Christèle Boulaire, Universite Laval
,
ISSN:
1464-6668
Volume 6 Number 4 July 2005
Paper
Dimensions of athletic star power associated with Generation Y sports consumption
Author
Jessica R. Braunstein, University of Florida
James J. Zhang, University of Florida
,
ISSN:
1464-6668
Volume 8 Number 1 October 2006
Paper
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author
Gregg Bennett, Texas A&M University
Mauricio Ferreira, Texas A&M University
Ron Siders, University of Florida
ISSN:
1464-6668
Volume 1 Number 3 October 1999
Paper
Corporate Sponsorship and Organisational Strategy: Bridging the Gap
Author
Tim Berrett, Caminata Consulting
Trevor Slack, De Montfort University
,
ISSN:
1464-666
Volume 1 Number 3 October 1999
Paper
Measuring the Impact of Sponsorship
Author
Martin Horn, DDBWorldwide
Karen Baker, DDBWorldwide
,
ISSN:
1464-666
Volume 1 Number 1 January 1999
Paper
The Dynamics of Sport Sponsorship: The Case of English Professional Football
Author
Bill Gerrard, Leeds University Business School
,
,
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
The Effects of Polysemic Structures on Olympic Viewing
Author
Laurence Chalip, Griffith University
B. Christine Green, Griffith University
,
ISSN:
1464-6668
Volume 2 Number 3 October 2000
Paper
Media Ownership of ProSports Teams: Who are the Winners and Losers?
Author
Bill Gerrard, Leeds University Business School
,
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author
Laura Cousens,
Kathy Babiak, University of British Columbia
TrevorSlack, De Montfort University
ISSN:
1464-6668
Volume 4 Number 1 April 2002
Paper
Sports Marketing in a Recession: It's a Brand New Game
Author
Dennis Howard, University of Oregon
Rick Burton, University of Oregon
,
ISSN:
1464-6668
Volume 4 Number 2 July 2002
Paper
Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
Author
Jennifer Slattery, Florida State University
Brenda G. Pitts, Georgia State University
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Author
Rick Burton, University of Oregon
Francis John Farelly, Monash University
Pascale G.Quester, University of Adelaide
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements
Author
Karen Becker-Olsen, Stern Business School
,
,
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'
Author
Cheri L. Bradish, Brock University
Julie A. Stevens, Brock University
Anna H.Lathrop, Brock University
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasely, Northern Kentucky University
TomGamble, Northern Kentucky University
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
An evaluation of the sponsorship of Euro 2004
Author
Carlos Pestana Barros, Technical University of Lisbon
António Luís Silvestre, Technical University of Lisbon
,
ISSN:
1464-6668
Volume 8 Number 2 January 2007
Paper
In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Author
Norm O'Reilly, Laurentian University
John Nadeau, Carleton University
BenoitSéguin, University of Ottawa
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
The soccer club-sponsor relationship: identifying the critical variables for success
Author
Andre Buhler, Heidelberg International Business Academy, Germany
Troy Heffernan, University of Plymouth, UK
PaulHewson, University of Plymouth, UK
ISSN:
1464-6668
Volume 8 Number 4 July 2007
Paper
Investigating the moderating role of fit on sports sponsorship and brand equity
Author
Jorg Henseler, Radboud University, The Netherlands
Bradley Wilson, RMIT University, Australia
OliverGotz, Victoria University
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
An empirical analysis of gender differences in sports attendance motives
Author
John Hall, Deakin University, Australia
Barry O'Mahony, Victoria University, Australia
,
ISSN:
1464-6668
Volume 9 Number 1 October 2007
Paper
Committing regicide: rebranding the Football Kingz
Author
Trish Bradbury, Massey University, NZ
Bevan Catley, Massey University, NZ
,
ISSN:
1464-6668
Volume 9 Number 1 October 2007
Paper
Is sport becoming too commercialised? The Houston Astros' public relations crisis
Author
Ric Jensen, Texas A&M University
Bryan Butler, Texas A&M University
,
ISSN:
1464-6668
Volume 3 Number 2 July 2001
Paper
Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Author
Steven J. Jackson, University of Otago
Richard Batty, University of Otago
JayScherer, University of Otago
ISSN:
1464-6668
Volume 9 Number 2 January 2008
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Author
Kate Westberg, RMIT University
Constantino Stavros, RMIT University
BradleyWilson, RMIT University
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Author
Jörg Henseler, Nijmegen School of Management
Bradley Wilson, RMIT University
DorienDe Vreede, Google Inc
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
An analysis of the marketing management of Stade Français Paris rugby club
Author
Guillaume Bodet, Loughborough University
,
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
NASCAR fans’ responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasley, Northern Kentucky University
Richard L.Gilson, Northern Kentucky University
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
Inside BAM Racing: rethinking the sponsorship match-up process in ‘America’s fastest-growing sport’
Author
Jessica R. Braunstein, Towson University
Joshua I. Newman, Towson University
Adam S.Beissel, University of Baltimore & Towson University
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Author
Tom Robinson, Brigham Young University, Utah
Lois Bauman, Brigham Young University
,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
Economic impact of support in Spanish professional football
Author
Angel Barajas, University of Vigo, Spain
Ignacio Urrutia, IESE Business School, Madrid, Spain
,
ISSN:
1464-6668
Volume 8 Number 3 April 2007
Paper
A multilevel model analysis of professional soccer attendance in Chile 1990-2002
Author
Mauricio Ferreira, Texas A&M University
Gonzalo Bravo, University of West Virginia, US
,
ISSN:
1464-6668
Volume 11 Number 2 January 2010
Paper
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
Author
Colleen C. Bee, Oregon State University
Mark E. Havitz, University of Waterloo
,
ISSN:
1464-6668
Volume 11 Number 3 April 2010
Paper
Insolvency events among English football clubs
Author
John Beech, Coventry University, UK
Simon Horsman, Coventry University, UK
JamieMagraw, Independent Financial Consultant
ISSN:
1464-6668
Volume 11 Number 4 July 2010
Paper
How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998
Author
Gerd Nufer, Reutlingen University, Germany
André Bühler, Macromedia University for Media and Communication, Germany
,
ISSN:
1464-6668
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