Expert legal opinion on sponsorship contract issues

Europe's top sports lawyers provide opinion on key issues including morality clauses, incentive structures, conflicting endorsement, ambush marketing, sponsor boycotts, contract termination and more...

Price:£495,  ISBN:978-1-905685-26-

Edition 2 of Europe's best selling sponsorship report

Three part European sponsorship report with sections on sports marketing data, research and activation. The most comprehensive resource for European sponsorship professionals

Price:£650,  ISBN: 978-1-905685-25-7

Driving Business Through Sport - Edition 2, Part 3

Latest sponsorship activation techniques explained. Includes extensive practical advice to sponsors and best practice case studies from around Europe. All sponsorship types and marketing activation methods covered.

Price:£295,  ISBN: 978-1-905685-08-0

The Commercial Future of Cricket

Analysis of cricket's business models, revenue streams. Most extensive commercial data on cricket published. Case studies show how clubs and sponsors can increase revenues.

Price:£295,  ISBN: 978-1-905685-10-3

Sponsorship is increasingly being used to meet CSR objectives, but so far there is little expert guidance on best practice. This report explains how some of the world's leading exponents of CSR have linked to sport and offers practical advice for both sponsors and rights holders.

Price:£295,  ISBN: 978-1-905685-21-9

Driving Business Through Sport - Edition 2, Part 2

Guide to the sponsorship research process. Shows how to develop strategy, calculate rights value, undertake pre-research and measure media value, public attitudes and ROI. Includes how rights holders should present research to sponsors.

Price:£295,  ISBN:978-1-905685-07-3

Driving Business Through Sport - Edition 2, Part 1

Sponsorship, sports media and sports popularity data. Essential reference for those seeking understanding of the business of European sport.

Price:£295,  ISBN:978-1-905685-06-6

Analysis of commercial opportunities for football clubs and sponsors with expert comment and best practice case studies from around Europe.

Price:£495,  ISBN: 978-1-905685-00-4

An analysis of Europe's sports sponsorship industry, business opportunities and best practice

Europe's most critically acclaimed sponsorship report includes 40 case studies and detailed practical advice on how to maximise sponsorship programmes.

Price:£295,  ISBN: 978-1-905685-01-1

Analysis of Pay-TV economics with practical advice for maximising revenues, reducing costs and managing operations.

Price:£495,  ISBN:

Design, functionality and commercial opportunities explained with practical guidelines. In depth case studies from Sky, Gemstar, NTL and TiVo best practice

Price:£495,  ISBN:978-1-905685-04-2

Analysis of opportunities for channel operators, studios and distributors

An analysis of the economics of films on pay TV for channel operators, studios and distributors

Price:£285,  ISBN: 978-1-905685-05-900