Sponsors lead in digital activation
Survey results show majority of sponsors use social media but rights holders lag
Sponsors lead in digital activation
31/8/2010	more...

Clubs use insolvency as business tactic
Five reasons for insolvency identified and more than half of League clubs affected
Clubs use insolvency as business tactic
14/7/2010	more...

Research shows sports fans and young more accepting of doping
Major survey also shows fans believe cheats should pay back sponsor money
Research shows sports fans and young more accepting of doping
19/5/2010	more...

Sports scandal and stakeholders
Stakeholders need strategies for rise in bad publicity
Sports scandal and stakeholders
5/5/2010	more...

IMR at sports law conference
IMR partners sports law event to coincide with new report
IMR at sports law conference
2/4/2010	more...

IMR partners Think!Sponsorship conference
IMR appointed media partner to Think!Sponsorship conference in London
IMR partners Think!Sponsorship conference
11/3/2010	more...

Alcohol sponsorship ban would have ‘little effect’ on underage drinking
Research suggests that sports culture has far greater impact on drinking than sponsorship
Alcohol sponsorship ban would have ‘little effect’ on underage drinking
11/2/2010	more...

New report shows sponsorship activation moving online and live
Sponsorship activation increasingly using technology to deliver results
New report shows sponsorship activation moving online and live
20/1/2010	more...

Motorsport - a race out of place?
Is motorsport taking environmental concerns seriously, and can it survive without doing so?
Motorsport - a race out of place?
15/10/2009	more...

New report shows Test cricket threatened
Report shows commercial pressure from Twenty20 on Test cricket will grow
New report shows Test cricket threatened
17/7/2009	more...

CSR offers sports and business new opportunities
New report shows benefits of linking sports sponsorship to CSR programmes
CSR offers sports and business new opportunities
29/3/2009	more...

New Olympic Sponsorship Strategies Needed
Research suggests Olympic sponsors need to embrace new technology to target younger audience
New Olympic Sponsorship Strategies Needed
14/8/2008	more...

European Sport Sponsorship Now Worth €6.7 billion
Industry has grown by 37% since 2000 with financial services sector the largest investor in sport
European Sport Sponsorship Now Worth €6.7 billion
20/7/2007	more...

Football clubs need new revenue streams
With TV and attendance revenue fixed, meaning new sources are only source for growth
Football clubs need new revenue streams
5/6/2007	more...

Top motive for sport video gaming is to simulate real life
Research shows that sports video gamers find real simulation more important than entertainment
Top motive for sport video gaming is to simulate real life
24/11/2006	more...

Fans Willing to pay €3.7 for internet football reports
Football fans will pay for online match reports but demand varies among demographic groups
Fans Willing to pay €3.7 for internet football reports
24/11/2006	more...

Moneyball strategies for sporting and commercial success
Statistical player performance model has commercial spin offs for sports teams
Moneyball strategies for sporting and commercial success
24/11/2006	more...

Virtual stadium advertising has proven benefits over TV commercials
Viewers find virtual advertising less intrusive and more honest than commercials
Virtual stadium advertising has proven benefits over TV commercials
20/10/2006	more...