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COMMENT
London 'Prepares' - for queues, high prices and poor value
The London Prepares series of events over the weekend of 5/6 May should have been an opportunity to celebrate the forthcoming Games and the finishing of a major construction project on time. Instead it was a damp squib with dire entertainment, long queues, over-priced concessions and over-the-top commercial branding
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British Gas's Hollis Award winning case study
How British Gas used swimming to re-juvenate its brand
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