PSG's €100m deal challenges UEFA FFP rule
PSG's reported €100m deal with a Qatari bank looks set to test UEFA's Financial Fair Play rules
25/9/2012	more...

Man Utd / Chevrolet - why so big?
Four reasons why Manchester United's deal with Chevrolet has broken records
9/8/2012	more...

Why Sponsorship Today meets market needs
New monthly report provides extensive data and concise analysis on sponsorship industry sectors
18/6/2012	more...

London 'Prepares' - for queues, high prices and poor value
The London Prepares series of events over the weekend of 5/6 May should have been an opportunity to celebrate the forthcoming Games and the finishing of a major construction project on time. Instead it was a damp squib with dire entertainment, long queues, over-priced concessions and over-the-top commercial branding
8/5/2012	more...

Sponsorship review and predictions
Individual endorsements to grow and big sponsors to come from BRIC nations
1/1/2012	more...

Naming rights - a tale of two cities
Newcastle's announcement of selling naming rights to St James' Park - a bad idea badly presented
14/11/2011	more...

Emirates statement on FIFA raises questions
Emirates used strong language to say that it won't renew with FIFA in 2014, but the statement begs questions
3/11/2011	more...

Low awareness for 2012 sponsors not a problem
'Poor' awareness rates for LOCOG sponsors does not mean brands are wasting money
14/10/2011	more...

Man Utd sponsorship strategy bucks trend
How Man Utd created a strategy of multiple partnerships but no sponsorship clutter
22/9/2011	more...

FIFA – He who pays the piper calls the tune?
What power do sponsors have to enforce change?
1/6/2011	more...

London 2012 - Olympic budget well spent?
Have the London 2012 economics been misrepresented and will the Games prove profitable for the UK?
12/4/2011	more...

NBA slam-dunks live content into your hand
NBA changing the way sports content is delivered
19/11/2010	more...

Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
13/8/2010	more...

Monte Carlo or Bust?
Saving Monaco Grand Prix was vital for F1's brand
30/7/2010	more...

Worrying developments in rights sales
Two English clubs take unusual action to sell sponsorship rights
9/7/2010	more...

Why the Glazers won't sell
Global TV rights potential still untapped
2/7/2010	more...

Visa and IOC – losing at cards?
Insistence on using Visa to buy tickets is a marketing mistake
24/6/2010	more...

Another FIFA own goal
Heavy handed intervention is the wrong policy
16/6/2010	more...

Man Utd KO to cost £15m
Bayern loss adds pressure on the Glazers
8/4/2010	more...

Where now brand Beckham?
Why Beckham's injury could be a brand blessing
29/3/2010	more...

Calling time?
Alcohol sponsorship should not be banned, in fact it can be a force for good.
11/1/2010	more...