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Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
13/8/2010
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Monte Carlo or Bust?
Saving Monaco Grand Prix was vital for F1's brand
30/7/2010
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Archive
Worrying developments in rights sales
Two English clubs take unusual action to sell sponsorship rights
9/7/2010
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Why the Glazers won't sell
Global TV rights potential still untapped
2/7/2010
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Visa and IOC – losing at cards?
Insistence on using Visa to buy tickets is a marketing mistake
24/6/2010
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Another FIFA own goal
Heavy handed intervention is the wrong policy
16/6/2010
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Man Utd KO to cost £15m
Bayern loss adds pressure on the Glazers
8/4/2010
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Where now brand Beckham?
Why Beckham's injury could be a brand blessing
29/3/2010
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Calling time?
Alcohol sponsorship should not be banned, in fact it can be a force for good.
11/1/2010
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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