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Our comment section looks at the issues behind the news stories and offers analysis and opinion. Comment comes from IMR and industry contributors. If you are interested in contributing to this section, please contact
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Sponsorship 2011: review, threats and predictions
Industry buoyant but dangers lurk
9/12/2011
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Naming rights - a tale of two cities
Newcastle's announcement of selling naming rights to St James' Park - a bad idea badly presented
14/11/2011
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Archive
Emirates statement on FIFA raises questions
Emirates used strong language to say that it won't renew with FIFA in 2014, but the statement begs questions
3/11/2011
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Low awareness for 2012 sponsors not a problem
'Poor' awareness rates for LOCOG sponsors does not mean brands are wasting money
14/10/2011
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Man Utd sponsorship strategy bucks trend
How Man Utd created a strategy of multiple partnerships but no sponsorship clutter
22/9/2011
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FIFA – He who pays the piper calls the tune?
What power do sponsors have to enforce change?
1/6/2011
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London 2012 - Olympic budget well spent?
Have the London 2012 economics been misrepresented and will the Games prove profitable for the UK?
12/4/2011
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NBA slam-dunks live content into your hand
NBA changing the way sports content is delivered
19/11/2010
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Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
13/8/2010
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Monte Carlo or Bust?
Saving Monaco Grand Prix was vital for F1's brand
30/7/2010
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Worrying developments in rights sales
Two English clubs take unusual action to sell sponsorship rights
9/7/2010
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Why the Glazers won't sell
Global TV rights potential still untapped
2/7/2010
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Visa and IOC – losing at cards?
Insistence on using Visa to buy tickets is a marketing mistake
24/6/2010
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Another FIFA own goal
Heavy handed intervention is the wrong policy
16/6/2010
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Man Utd KO to cost £15m
Bayern loss adds pressure on the Glazers
8/4/2010
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Where now brand Beckham?
Why Beckham's injury could be a brand blessing
29/3/2010
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Calling time?
Alcohol sponsorship should not be banned, in fact it can be a force for good.
11/1/2010
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Sponsorship 2011: review, threats and predictions
Industry buoyant but dangers lurk
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