and digital television intelligence publisher.
shing Europe’s best selling and most highly acclaimed sponsorship report, Driving Business Through Sport (editions 1 & 2) and for the International Journal of Sports Marketing & Sponsorship. The company also has several titles covering the digital TV industry.

IMR’s publications focus on providing comprehensive industry data, expert analysis and in-depth case studies. To view our approach to market intelligence, browse the free sample material offered for all of our reports.

The International Journal of Sports Marketing & Sponsorship is the only sports marketing journal in the world to be abstracted and indexed on PsychINFO and the Social Sciences Citation Index (SSCI), a recognition of its high quality content.

Published quarterly, the journal features research, case studies, interviews and expert analysis from both the academic and practitioner communities.


2009 saw the launch of three new reports; Corporate Social Responsibility and Sports Sponsorship, Driving Business Through Sport – Part Three (Activation and Case Studies) and Twenty20 Vision, an analysis of the commercial growth of cricket.


IMR offers consultancy services in the form of bespoke research and sponsorship consultancy. We have worked for many sports marketing agencies creating specialist industry reports. We have also worked for several rights holders helping them to identify commercial opportunities in sponsorship, fan recruitment and monetising stadia resources etc.


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