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Are you a Sport Marketing Academic?

This journal is a rigorous dissemination tool as well as a bridge between academic and practitioner.

Are you marketing sport or marketing through sport?

Focused, rigorous and relevant to your field, up to date, detailed and investigative, IJSM&S is essential reading.

Journal's Scope
Corporate benefits
Readership
1 year - 4 issues
Corporate   £145    €215    $260   
Academic   £145    €215    $260   
Library   £495    €730    $885   
Subscribe now...



  Journal's Scope
 
 

Each issue contains quality, in-depth analysis of key issues in sports business, covering such areas as:

Sports Management
  • Economics of sport
  • Cross-border and international activities
  • Management of sporting clubs and associations
  • Management of sporting venues and events
  • Marketing of Sports Organisations
  • Creation of Branded Events
  • Merchandising
Sports Marketing & Sponsorship
  • Sponsorship Objectives & Activation
  • Public Relations
  • Promotions
  • Corporate hospitality
  • Merchandising
  • Advertising
  • Internal Communications
  • B2B Strategies
  • Performance and Awareness measurements
  • Market Research & Sponsorship valuation
  • Forecasting
  • Pricing strategies
  • Acquisition Strategy
Sports Law
  • Intellectual Property Rights
  • Ambush marketing
  • Competition/antitrust law
  • Contractual issues
  • Licensing
  • Dispute resolution
Sports Media
  • Sportscasting technologies
  • Rights and ownerships
  • Audiences measurements
  • Targeted Advertising
  Corporate benefits
 
 

sell sport to sponsors, the media and the public.
get value from sponsorship spend.
develop promotional tactics.
  Readership
 
 

Academics Sports Clubs Sports Sponsors
Rights Holders Business Consultants Law Firms
Sports Suppliers Sports Agents The Media