Football Sponsorship & Commerce
 
Introduction
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The Authors
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Louella Miles is a recognised business journalist, who has specialised in coverage of sponsorship related stories for the past 20 years. A former managing editor of Marketing magazine, she is the author of Perfect Marketing (Random House), Successful Sport Sponsorship: Lessons from Football (International Forum of Sponsorship), and What Price Corporate Reputation? (Management Today). She still contributes to the Marketing press, writes a weekly media newsletter, and a bi-monthly magazine for the Association for Qualitative Research.

Simon Rines has written for all of the leading marketing publications in the UK, as well as for many international publications. He has contributed articles to Sport Business, Sports Marketing, The International Journal of Sports Marketing & Sponsorship, Marketing Week, Marketing, Campaign, Management Today, The Daily Telegraph, Sunday Business, Marketing Director International, Marketing Director UK, Marketing Business, Incentive Today and Sales Promotion. He is also a regular commentator on sports business issues across a wide range of international media.

He is keen on sport and has written on the subject for the consumer press, including The Observer and MotorYacht International and, until recently was the player manager of a local football club.

He is the founder and managing director of International Marketing Reports and publisher of the International Journal of Sports Marketing & Sponsorship.