The report explains how football sponsors can benefit from their rights and maximise their investment. Find out how:
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Avaya used its sponsorship of the World Cup to boost awareness among executives and IT decision makers worldwide.
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Nationwide leveraged its involvement with the England Football Team to get benefits that many bigger sponsors couldn't achieve.
The report is also a vital tool for football clubs and associations. With transfer fees collapsing and TV revenue at best static; commercial operations are the only realistic method in which clubs can increase revenues.
Discover how:
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Charlton Athletic secured funding to keep the stadium busy and profitable throughout the week instead of just on matchdays
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Northampton Town used research to triple sponsorship income and how the club set-up international partnerships that could earn millions
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Norwich City implemented a fan recruitment programme that grew attendance levels despite the club's league form
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How demographic research is a weapon to attract new sponsors and increase other revenue streams
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Watford caters to fans who consider that its community involvement is just as important as winning matches
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The financial models that allow a club to move into profit
The report is a must have for all sponsors, clubs, associations and consultants in the football world.
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