LATEST

Latest Sponsorship Today report analyses 503 deals from car manufacturers. The data, which excludes motorsports, finds that GM is the biggest sponsor, followed by Toyota. Analysis of strategies suggests that the luxury car brands have the most consistent approach but in an increasingly crowded sponsorship market. more...

FEATURE

Chelsea's new $60 million, five-year deal with tyre brand Yokohama suggests further sponsorship inflation in soccer. What are the reasons and implications? more...
SPORTS MARKETING JOURNAL
Alcohol sponsorship
Sponsoring & share price
Mega sports events
NBA in Brazil
ABOUT IMR ONLINE
"I have never read sponsorship reports as precise as IMR reports yet very easy to digest."
Karim Fawaz, Marketing and Sponsorship Manager at Sela Sport Company

"What a fantastic resource! In-depth information on a wide range of sports marketing topics, and truly excellent value for money."
Adrian Hitchen, SponsorMetrix

"IMR's data and analysis has been invaluable in helping us to deliver a major sponsorship project."
Craig Cheon, Head of Research International Sport Cooperation Center of Korea
More information...
BROWSE REPORTS
Car Industry Sponsorship 2015 503 deals from car industry listed and analysed
European Soccer 2014/15 1179 sponsorship deals from Europe's major leagues
Global cricket sponsorship 788 cricket deals listed and analysed
Sponsorship market analysis in Australia & New Zealand 1,662 deals listed and analysed
Global opportunities for sports marketing and consultancy services to 2022 Global market analysis
Global naming rights Analysis of global naming rights deals
Beer: Global sponsorship analysis Analysis of beer sponsorship deals
International Sports Federations Major sports federations deals analysed
Brazil Brazil's sponsorship industry analysed
Airlines - Global sponsorship More than 260 deals listed and analysed
European Premier League Soccer Club sponsorship across Europe's premier leagues
Sports Sponsorship & the Law Expert legal opinion on sponsorship issues
Activation & Case Studies Expert guide to sponsorship activation
Twenty 20 Vision Club and sponsor commercial opportunities examined
Corporate Social Responsibility & Sports Sponsorship Using sport to meet CSR objectives
Football Sponsorship & Commerce Commercial opportunities for clubs and sponsors
Sponsorship Strategy & Research Using research to drive sponsorship strategy
European Sports Marketing Data 368 pages of sponsorship, sports media and popularity data
Driving Business Through Sport Europe's best selling sponsorship report
Point of View
Josh Robinson, Synergy
13:30
Activation on Video
SecretSantander – Pu...
2:46
world_pay
Official Supplier


European Sponsorship Association
Media Partner
ABOUT | TERMS | PRIVACY | SITEMAP  | LINKS
© IMR Publications Limited
INTERNATIONAL MARKETING REPORTS