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Major sponsorship report
503 deals analysed
GM and Toyota lead
Rationalisation overdue
Luxury brands impress

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To analyse the value of Twitter to sponsors has traditionally entailed measuring text mentions and hashtags. The International Journal of Sports Marketing & Sponsorship considers how images can be evaluated more...
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BROWSE REPORTS
Car Industry Sponsorship 2015 503 deals from car industry listed and analysed
European Soccer 2014/15 1179 sponsorship deals from Europe's major leagues
Global cricket sponsorship 788 cricket deals listed and analysed
Sponsorship market analysis in Australia & New Zealand 1,662 deals listed and analysed
Global opportunities for sports marketing and consultancy services to 2022 Global market analysis
Global naming rights Analysis of global naming rights deals
Beer: Global sponsorship analysis Analysis of beer sponsorship deals
International Sports Federations Major sports federations deals analysed
Brazil Brazil's sponsorship industry analysed
Airlines - Global sponsorship More than 260 deals listed and analysed
European Premier League Soccer Club sponsorship across Europe's premier leagues
Sports Sponsorship & the Law Expert legal opinion on sponsorship issues
Activation & Case Studies Expert guide to sponsorship activation
Twenty 20 Vision Club and sponsor commercial opportunities examined
Corporate Social Responsibility & Sports Sponsorship Using sport to meet CSR objectives
Football Sponsorship & Commerce Commercial opportunities for clubs and sponsors
Sponsorship Strategy & Research Using research to drive sponsorship strategy
European Sports Marketing Data 368 pages of sponsorship, sports media and popularity data
Driving Business Through Sport Europe's best selling sponsorship report
Point of View
Josh Robinson, Synergy
13:30
Activation on Video
SecretSantander – Pu...
02:46
COMMENT
Sustainability is now an important issue in sponsorship. We look at how this can be achieved across an entire programme.
CASE STUDY
How Alltech uses global event sponsorship to get closer to its customers in local markets and drives sales in the process.
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