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Pay-TV Business Planning

 
Introduction
Overview
Free Samples
Table of Contents
Who Should Buy?
The Author
Reviews
Plan operations
Maximise revenues
Reduce costs

114 Pages - Full colour
© IMR July 2003

View printed copy pricing
Print copy+ licensed CD:
 
  Buyers list
 
 

News Corporation, Disney, Paramount, Channel 4 (UK), Channel 5 (UK), Blockbuster Entertainment Ltd, Baker Capital, BBC Ventures Group, Turner Broadcasting, Discovery Channel, Space Communications Corporation, BBC Worldwide ltd...

  Strategies for Success
 
 

This highly acclaimed report by the leading Pay-TV business analyst David Brown guarantees to give you the business planning tools to make your Pay-TV operation successful.

An estimated 150 Pay-TV channels have closed in Europe in the past five years, and mostly through poor business planning. This report examines the reasons for failure, alerting you to potential disasters and shows how to create strategies for success. Whether you are involved in a start-up operation or an existing channel, this report is a vital financial and strategic planning tool.

  Know how to:
 
 

  • Make major cost reductions
  • Maximise revenues
  • Plan all operations
  • Raise finance from expert backers
  • Persuade distributors to give you carriage
  • Create effective marketing
  • Develop the winning strategy
  • Dramatically improve cash flow
  • Exploit content to the full
  • Avoid disasters
  • Speed up business planning
  Key features
 
 

  • The 11 key elements of a Pay-TV business plan
  • The Success factors explained
  • What financial backers look for in Pay-TV plans
  • The Five factors distributors seek in a channel
  • Marketing and content cash flow strategies that don't hinder operation
  • Important guidelines on business models, finance, distribution, marketing and regulation
  • Case studies of successful channels such as Discovery, Hallmark, MTV, FilmFour, Fox Kids & Artsworld
  • Models for evaluating cost and revenue parameters
  • Analysis of alternative business models and strategies
  • Evaluation of the macroeconomics of the marketplace
  • The practicalities of launching and running a channel
  • Performance benchmarking for existing channels
  • Content acquisition strategies