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Success factors Report objectives & Structure
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Channel closures Television Economics The characteristics of broadcasting Economies of Scale & Scope Pay-TV Structure and the Value Chain Strategic issues in pay television Key Success Factors Content Sport & Movies Distribution Marketing Driving Forces Market demographics Market environment Competitive environment Channel perspective Technology New digital services Telephony & broadband Personalised TV Globalisation & convergence Regulation The future Channels and TV programming
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Launching a new channel Key factors: Content & distribution Business Plan Alternative business models Pay TV Market Basic subscription channel Free-to-air channels Premium channels Pay-Per-View Interactive Finance Content Localisation of services Promotions and presentation Distribution UK carriage deals European Satellites European Platforms Carriage criteria The Process Key players in broadcast services Playout Advertising inserts Foreign feeds Sky Conditional access Interactivity Financial returns Marketing Branding and Positioning Marketing strategy Distributor Marketing Regulation UK Regulation European cross-media ownership regulation EU Regulation
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Revenue streams Subscription Advertising Other revenues Costs Content Distribution Marketing Administration and staff Total costs Revenues Carriage fees Premium channels Advertising & Sponsorship Sponsorship Other revenues sources Total revenues European revenues Model business plan
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Premium channels Artsworld FilmFour Basic pay channels Discovery Europe Fox Kids Hallmark Music channels - MTV UKTV/ Flextech Health channels - Channel Health Appendices
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1. BSkyB Conditional Access charges and conditions 2. UK licensing & legislation ITC Licence Documents & Application Forms ITC Codes & Guidance Notes ITC Programme Code ITC Advertising Standards Code ITC Code of Programme Sponsorship ITC Rules on Amount and Scheduling of Advertising 3. European legislation Television Without Frontiers Directive ITC Notes on European legislation 4. Glossary
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TABLES AND CHARTS
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TABLE 1: SOME UK CHANNEL CLOSURES 1997 TO 2003 TABLE 2: SOME RECENT UK CHANNEL LAUNCHES CHART 1: THE VIRTUOUS CIRCLE OF PROFITABILITY CHART 2: THE PAY-TV VALUE CHAIN TABLE 3: EUROPEAN PAY-TV'S KEY SPORTS RIGHTS TABLE 4: EUROPEAN PAY-TV'S STUDIO MOVIE RIGHTS TABLE 5: WINDOWS IN DIFFERENT TERRITORIES - EUROPEAN PROGRAMME RIGHTS TABLE 6: EUROPEAN DEMOGRAPHICS AND ADSPEND CHART 3: BSKYB AND CANAL+ INTEGRATED ACTIVITIES TABLE 7: EUROPEAN DTT TABLE 8: INTERNET HOUSEHOLDS IN EUROPE 2002 CHART 4: KEY ELEMENTS OF A BUSINESS PLAN TABLE 9: VENTURE CAPITAL CONTACTS TABLE 10: BBC PROGRAMME COSTS 2001/2002 TABLE 11: PAN EUROPEAN NETWORK FIGURES CHART 5: BT'S SERVICES FOR BROADCASTERS CHART 6: BT'S MULTIPLEX SERVICE CHART 7: EUROBIRD FOOTPRINT TABLE 12: ITC LICENCE 2002 FEES TABLE 13: EUROPEAN COMMISSION REGULATION TABLE 14: FEES PAID BY TERRESTRIAL BROADCASTERS TABLE 15: CONTENT COSTS TABLE 16: UK DISTRIBUTION COSTS TABLE 17: OVERALL CHANNEL COSTS TABLE 18: CHANNEL REVENUES TABLE 19: OVERALL CHANNEL PROFITABILITY TABLE 20: BUSINESS PLAN - SUMMARY TABLE 21: BUSINESS PLAN - SALES TABLE 22: BUSINESS PLAN - COSTS TABLE 23: BUSINESS PLAN - P&L TABLE 24: BUSINESS PLAN - CASH FLOW TABLE 25: DISCOVERY'S EUROPEAN DISTRIBUTION TABLE 26: FOX KIDS EUROPEAN DISTRIBUTION TABLE 27: HALLMARK'S EUROPEAN DISTRIBUTION TABLE 28: MTV'S EUROPEAN DISTRIBUTION TABLE 29: FLEXTECH AND UK TV DISTRIBUTION TABLE 30: CHANNELS ON ASTRA TABLE 31: PAN-EUROPEAN CHANNELS ON ASTRA TABLE 32: CENTRAL EUROPEAN CHANNELS ON ASTRA TABLE 33: CHANNELS ON EUTELSAT TABLE 34: CHANNELS ON THOR TABLE 35: CHANNELS ON HISPASAT |
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