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The report enables digital broadcasters that already have an EPG to benchmark their existing offering, to implement improvements or to develop a stage 1,2, or 3 EPGs.
It also offers an analysis of how, for example, digital broadcasters should approach using an EPG as a revenue stream.
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Who 2
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Analogue broadcasters moving to digital |
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An EPG is one of the first products broadcasters need when switching to digital. The report will provide such broadcasters with the information they need to decide whether they need an EPG, and if so, what works, and what doesn't. The report offers analogue broadcasters significant savings in both time and expense and will help them to avoid making costly errors.
Broadband TV companies need EPGs or portals to enable viewers to navigate around their services.
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Who 4
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Multiple Service Operators |
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Companies that offer multiple services, such as telephony and television, over a single network need a gateway to their service offerings that makes it easy for the customer to understand those services offered and how to get what they want from them.
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Who 5
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Web-based Broadband Content Providers
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Web-based content providers are increasingly being seen as 'TV on-the web' and consequently have similar interface requirements to digital TV operators. The report will help such companies to develop successful portals
Manufacturers of interactive digital television sets, video recorders, PVRs, set-top boxes and home media systems are increasingly building EPGs into their equipment. In many cases the EPG represents the point of difference between one manufacturer and another. To remain competitive they therefore need professionally produced EPGs. The report shows how this can be achieved.
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Who 7
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Agencies and Management Consultants
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Specialist consultants and agencies that offer expertise to the television industry will need the report to understand the new developments in the digital television environment. They also need to be conversant with the latest techniques in interactive television. Only in this way will they be in a position to advise and to develop services for clients.
Managing Director
Head of iTV operations/GM interactiv
Strategy Director
Marketing Director with responsibility for Interactive TV
New Product Development Director
Business Development Director (dTV and iTV)
Research Director
Product Managers
Creative and Design Teams
Technical Staff
Brand Managers
Research Managers
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