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Driving Business Through Sport
 
Introduction
Overview
Free Samples
Table of Contents
Who Should Buy?
The Author
Reviews
The most comprehensive analysis
of the European sports marketing industry to date.

468 pages, 299 charts,
40 case studies
© IMR Dec 2000

View licensed CD pricing
Print copy:

  Buyers list
 
 

Sponsors:
Visa, Michelin, Shell, Petrobas, IBM, Heineken, Volvo, BMW, Nike...

Sports clubs/federations:
IOC, FIFA, UEFA, Ferrari, South African Football Association, Manchester United PLC, Leeds United, AC Milan, Australian Olympic Association, Bowling Proprietors Association of America Inc, Slovak Tennis Association, English Cricket Board...

Sponsorship Agencies:
Team Marketing, Octogan, WSM Sport, Millsport, CSS Stellar Management Ltd, SFX Sports Group Europe, FastTrack...

Consultants:
Deloitte & Touche, PriceWaterhouseCoopers, McKinsey, KPMG...

  Benefits
 
 

  • A full understanding of the subject
  • Time saved in the search for data, opinion and practical advice
  • The latest thinking from 70 of the leading authorities in the sponsorship industry
  • Expert guidance for maximising effectiveness and reducing costs
  • The chance to read the most detailed case studies yet published from many of Europe's most successful sponsorship programmes
  • An analysis of the risks involved and how to avoid them
  • An alert on the impact, dangers and opportunities presented by the changes in television and by new media

  Case studies
 
 

The 40 Case studies featured include:

IBM, MasterCard, Mercedes-Benz, UPS, Guinness, Texaco, Scweppes, BMW, EF, BT, Philips, Opel, Disney, Vittel, Vodafone, Danone, Red Bull, Sega, Olympiakos, Rangers F.C, The Olympic Games, The Nationwide League, Carling, Jordan, Sports Marketing Intelligence, Bank of Scotland, Ballentine's, Deloitte & Touche, Licher and Francais de Jeux.


  Key findings
 
 

  • Sponsors waste around $1.7 billion every year by choosing the wrong events
  • Sponsors lose potential benefits of at least $5 billion annually by failing to exploit their events – the report shows how to avoid this waste
  • Benefits worth 200% of sponsorship costs are easily available – the report shows how
  • One company received $18 million worth of media value for rights costs of around 41.5 million – the report shows how this was achieved
  • Another company used sports marketing to help add £250 million to its stock market value