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FEATURE
Audience profile survey
IMR and Think!Sponsorship have teamed up to create a survey focusing on the importance of audience profiling in sponsorship. All those who take part will receive a free report with extensive survey results.
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
Foreign view of EPL
Super Bowl TV ads
Basketball consumption
Padel -a new sport's plan
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Emirates FIFA statement raises questions
Free content on the IMR site
Sponsors more successful than other businesses
Man Utd sponsor strategy bucks trend
Free iPad with IMR report portfolio
London 2012 makes economic sense
How can test cricket survive Twenty 20
IMR to partner IHT event
Sponsors Olympic awareness not a problem
BROWSE REPORTS
Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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Pay TV Business Planning
Financial planning for Pay TV
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Electronic Programme Guides
Maximise EPG design and revenue opportunities
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Films & Pay TV
How studios, distributors and channels maximise film rights
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COMMENT
London 'Prepares' - for queues, high prices and poor value
The London Prepares series of events over the weekend of 5/6 May should have been an opportunity to celebrate the forthcoming Games and the finishing of a major construction project on time. Instead it was a damp squib with dire entertainment, long queues, over-priced concessions and over-the-top commercial branding
CASE STUDY
British Gas's Hollis Award winning case study
How British Gas used swimming to re-juvenate its brand
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