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Research suggests that alcohol sponsorship has little impact on underage drinking. Findings point to much greater effect from sports' culture. Should alcohol sponsorship ban proposals be dropped? more...
SPORTS MARKETING JOURNAL
LATEST ISSUE
Alcohol sponsors' effect
Competition & attendance
Service quality in sport
Motorsport & environment
BROWSE REPORTS
Activation & Case Studies Expert guide to sponsorship activation
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Twenty 20 Vision Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship Using sport to meet CSR objectives
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Football Sponsorship & Commerce Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research Using research to drive sponsorship strategy
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European Sports Marketing Data 368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport Europe's best selling sponsorship report
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Pay TV Business Planning Financial planning for Pay TV
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Electronic Programme Guides Maximise EPG design and revenue opportunities
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Films & Pay TV How studios, distributors and channels maximise film rights
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