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Legal opinion to maximise sponsorship
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FEATURE
Social media poorly researched
IMR / Think!Sponsorship survey shows industry failing to evaluate social media and doesn't have incentive or morality clauses when using brand ambassadors. Rights holders want to work with ethical brands and live events offer the greatest potential for market engagement.
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
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Foreign view of EPL
Super Bowl TV ads
Basketball consumption
Padel -a new sport's plan
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Emirates FIFA statement raises questions
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Sponsors more successful than other businesses
Man Utd sponsor strategy bucks trend
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London 2012 makes economic sense
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Sponsors Olympic awareness not a problem
BROWSE REPORTS
Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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Pay TV Business Planning
Financial planning for Pay TV
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Electronic Programme Guides
Maximise EPG design and revenue opportunities
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Films & Pay TV
How studios, distributors and channels maximise film rights
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COMMENT
Sponsorship 2011: review, threats and predictions
Industry buoyant but dangers lurk
CASE STUDY
British Gas's Hollis Award winning case study
How British Gas used swimming to re-juvenate its brand
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