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Sponsorship activation goes hi-tech
New thinking required
Digital activation grows
Advice from experts
11 best strategies
18 in-depth case studies
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FEATURE
Sponsors adopt social media
The joint IMR / Think!Sponsorship survey into digital sponsorship activation shows that 93% of sponsors activate digitally and more than 90% use social media. Rights holders on the other hand trail with just 6% using Facebook.
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
Club marketing online
Small business sponsors
World Cup sponsorship
Olympic tourism
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QUICK LINKS
Do alcohol sponsors cause drinking?
Sponsors seek to own the medium
How can test cricket survive Twenty 20
Motor sport failing the environment?
CSR - sport offers best opportunities
Injury no barrier to brand Beckham
Visa and IOC - losing at cards?
Another FIFA own goal
Football using insolvency as tactic
BROWSE REPORTS
Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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Pay TV Business Planning
Financial planning for Pay TV
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Electronic Programme Guides
Maximise EPG design and revenue opportunities
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Films & Pay TV
How studios, distributors and channels maximise film rights
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
CONTRIBUTE
Contribute
Submit papers to our journal or case studies to reports