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Sports agencies: $9bn up for grabs
In-depth survey
Advice for agencies
Events listed to 2022
Qatar biggest market
Sales strategies outlined
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FEATURE
Red Bull most innovative sponsor
An IMR / Think!Sponsorship industry survey found Red Bull to be the most innovative sponsor over the past 20 years. Votes from sponsorship experts put the energy drinks brand ahead of the likes of Heineken and Coca-Cola
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
City/team personality
Image better than product
Brands and niche sports
Sell more when team loses
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SOCIAL MEDIA REPORT
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BROWSE REPORTS
Global cricket sponsorship
788 cricket deals listed and analysed
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Sponsorship market analysis in Australia & New Zealand
1,662 deals listed and analysed
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Global opportunities for sports marketing and consultancy services to 2022
Global market analysis
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Global naming rights
Analysis of global naming rights deals
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Beer: Global sponsorship analysis
Analysis of beer sponsorship deals
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International Sports Federations
Major sports federations deals analysed
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Brazil
Brazil's sponsorship industry analysed
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Airlines - Global sponsorship
More than 260 deals listed and analysed
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European Premier League Soccer
Club sponsorship across Europe's premier leagues
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Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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JOB OF THE WEEK
Brand Content and Comms Manager
Fox Head, Barcelona
Action sports company seeks developer for brand communication strategy
COMMENT
FIFA changes - how will they affect 2026?
FIFA's new sponsorship structure makes sense but will it put pressure on the WC coming to Europe and will that hurt UEFA?
CASE STUDY
Alltech FEI sponsorship
How Alltech uses global event sponsorship to get closer to its customers in local markets and drives sales in the process.
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