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Sponsorship activation goes hi-tech
New thinking required
Digital activation grows
Advice from experts
11 best strategies
18 in-depth case studies
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FEATURE
IMR partners Think! event
IMR is an official partner of the Think!Sponsorship conference this April in London. The event will explore the hidden potential of sponsorship properties and IMR site visitors are offered discounted tickets.
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
Martial arts motives
Sports fans online
Fan loyalty
African sponsor recall
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QUICK LINKS
Do alcohol sponsors cause drinking?
Sponsors seek to own the medium
How can test cricket survive Twenty 20
Motor sport failing the environment?
CSR - sport offers best opportunities
BROWSE REPORTS
Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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Pay TV Business Planning
Financial planning for Pay TV
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Electronic Programme Guides
Maximise EPG design and revenue opportunities
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Films & Pay TV
How studios, distributors and channels maximise film rights
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COMMENT
Calling time?
Alcohol sponsorship should not be banned, in fact it can be a force for good.
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship.
CONTRIBUTE
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Submit papers to our journal or case studies to reports