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FEATURE
Clubs' tactic: use insolvency
New research published by the International Journal of Sports Marketing & Sponsorship suggests that English football clubs are using insolvency as a business tactic. More than half of League 1,2 and 3 clubs have suffered an insolvency event
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
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Another FIFA own goal
Football using insolvency as tactic
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COMMENT
Monte Carlo or Bust?
Saving Monaco Grand Prix was vital for F1's brand
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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