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Sports agencies: $9bn up for grabs
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Advice for agencies
Events listed to 2022
Qatar biggest market
Sales strategies outlined
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FEATURE
Adidas wins 'Sponsorship' World Cup
A sponsorship industry professionals' poll has declared Adidas the winner of the 'Sponsorship' World Cup. Castrol, a Tier 2 sponsor, came in a strong second and Nike was judged most effective ambusher
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
Buying from sponsor
Share price & sponsorship
Global endorsements
Serie A club efficiency
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SOCIAL MEDIA REPORT
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BROWSE REPORTS
Global cricket sponsorship
788 cricket deals listed and analysed
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Sponsorship market analysis in Australia & New Zealand
1,662 deals listed and analysed
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Global opportunities for sports marketing and consultancy services to 2022
Global market analysis
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Global naming rights
Analysis of global naming rights deals
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Beer: Global sponsorship analysis
Analysis of beer sponsorship deals
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International Sports Federations
Major sports federations deals analysed
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Brazil
Brazil's sponsorship industry analysed
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Airlines - Global sponsorship
More than 260 deals listed and analysed
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European Premier League Soccer
Club sponsorship across Europe's premier leagues
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Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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JOB OF THE WEEK
Limelight Sports, London
Marketing and Communications Manager
Reporting to the Marketing Account Director, role requires work with the marketing team, business owners and account directors to deliver campaigns.
COMMENT
EPL managers' commercial moans - time for a rethink?
Van Gaal and Wenger state commercial demands of pre-season tours damage their clubs’ preparations. But have Europe's giants got such tours wrong anyway?
CASE STUDY
Alltech FEI sponsorship
How Alltech uses global event sponsorship to get closer to its customers in local markets and drives sales in the process.
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