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LATEST
Man U on 11% of Euro club deals
Latest Sponsorship Today report analyses 1179 deals across Europe. With earnings of €146m, Man Utd takes 11% of club sponsorship income from the six major leagues. Barcelona in second place on €107m. The report finds a growing presence of airlines and gambling companies
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FEATURE
Forex sponsors - sudden growth
A series of new deals in 2015 has seen the 'financial trading' industry become a serious sponsorship player. Why now? And what benefits will come to sponsors and rights holders?
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
Sponsorship effectiveness
Tech-based self service
Secondary ticketing
Celebrity endorsement
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ABOUT IMR ONLINE
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Adrian Hitchen, SponsorMetrix
"IMR's data and analysis has been invaluable in helping us to deliver a major sponsorship project."
Craig Cheon, Head of Research International Sport Cooperation Center of Korea
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BROWSE REPORTS
European Soccer 2014/15
1179 sponsorship deals from Europe's major leagues
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Global cricket sponsorship
788 cricket deals listed and analysed
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Sponsorship market analysis in Australia & New Zealand
1,662 deals listed and analysed
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Global opportunities for sports marketing and consultancy services to 2022
Global market analysis
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Global naming rights
Analysis of global naming rights deals
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Beer: Global sponsorship analysis
Analysis of beer sponsorship deals
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International Sports Federations
Major sports federations deals analysed
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Brazil
Brazil's sponsorship industry analysed
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Airlines - Global sponsorship
More than 260 deals listed and analysed
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European Premier League Soccer
Club sponsorship across Europe's premier leagues
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Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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>>
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Point of View
Josh Robinson, Synergy
13:30
Activation on Video
SecretSantander – Pu...
2:46
COMMENT
Ched Evans case highlights the role of sponsors in sports ethics
Ched Evans case shows that sport is leaving it to sponsors to impose ethical code
CASE STUDY
Alltech FEI sponsorship
How Alltech uses global event sponsorship to get closer to its customers in local markets and drives sales in the process.
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