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Auto makers sponsor spend: $1.3bn
Major sponsorship report
503 deals analysed
GM and Toyota lead
Rationalisation overdue
Luxury brands impress
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FEATURE
Twitter sponsor images measured
To analyse the value of Twitter to sponsors has traditionally entailed measuring text mentions and hashtags. The International Journal of Sports Marketing & Sponsorship considers how images can be evaluated
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+ RIGHTS BROKER
Global sponsorship rights
IMR can source sponsorship rights for brands throughout the world.
We help to indentify and negotiate rights to meet brand objectives.
ABOUT IMR ONLINE
"I have never read sponsorship reports as precise as IMR reports yet very easy to digest."
Karim Fawaz, Marketing and Sponsorship Manager at Sela Sport Company
"What a fantastic resource! In-depth information on a wide range of sports marketing topics, and truly excellent value for money."
Adrian Hitchen, SponsorMetrix
"IMR's data and analysis has been invaluable in helping us to deliver a major sponsorship project."
Craig Cheon, Head of Research International Sport Cooperation Center of Korea
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BROWSE REPORTS
Car Industry Sponsorship 2015
503 deals from car industry listed and analysed
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European Soccer 2014/15
1179 sponsorship deals from Europe's major leagues
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Global cricket sponsorship
788 cricket deals listed and analysed
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Sponsorship market analysis in Australia & New Zealand
1,662 deals listed and analysed
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Global opportunities for sports marketing and consultancy services to 2022
Global market analysis
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Global naming rights
Analysis of global naming rights deals
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Beer: Global sponsorship analysis
Analysis of beer sponsorship deals
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International Sports Federations
Major sports federations deals analysed
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Brazil
Brazil's sponsorship industry analysed
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Airlines - Global sponsorship
More than 260 deals listed and analysed
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European Premier League Soccer
Club sponsorship across Europe's premier leagues
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Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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All reports
Point of View
Josh Robinson, Synergy
13:30
Activation on Video
Heineken: The Dilemma
03:17
COMMENT
Sustainable sponsors
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Sustainability is now an important issue in sponsorship. We look at how this can be achieved across an entire programme.
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CASE STUDY
Alltech FEI sponsorship
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How Alltech uses global event sponsorship to get closer to its customers in local markets and drives sales in the process.
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JOB OF THE WEEK
Limelight Sports, London
Strategy and Insights Director
Responsible for all data, analytics, insights that lead to big ideas, partnerships and campaign planning
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Consultancy Services
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IMR specialises in bespoke research reports and commercial advice to rights holders
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European Sponsorship Association
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