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Market worth $880 million
Biggest deal: $25 million
Scandals not an issue yet
Alcohol still big sponsor
1,662 deals analysed
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FEATURE

A survey of sponsorship professionals shows that research budgets are being cut and social media analysis is not effective. The poll also suggests that there is an over-reliance on media evaluation. more...
SPORTS MARKETING JOURNAL
LATEST ISSUE
Niche sports sponsorship
Spectator segmentation
Brand experience
Value creation
BROWSE REPORTS
Global naming rights Analysis of global naming rights deals
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Beer: Global sponsorship analysis Analysis of beer sponsorship deals
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International Sports Federations Major sports federations deals analysed
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Brazil Brazil's sponsorship industry analysed
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Airlines - Global sponsorship More than 260 deals listed and analysed
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European Premier League Soccer Club sponsorship across Europe's premier leagues
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Sports Sponsorship & the Law Expert legal opinion on sponsorship issues
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Activation & Case Studies Expert guide to sponsorship activation
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Twenty 20 Vision Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship Using sport to meet CSR objectives
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Football Sponsorship & Commerce Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research Using research to drive sponsorship strategy
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European Sports Marketing Data 368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport Europe's best selling sponsorship report
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