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New thinking required
Digital activation grows
Advice from experts
11 best strategies
18 in-depth case studies
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FEATURE

The joint IMR / Think!Sponsorship survey into digital sponsorship activation shows that 93% of sponsors activate digitally and more than 90% use social media. Rights holders on the other hand trail with just 6% using Facebook. more...
SPORTS MARKETING JOURNAL
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Club marketing online
Small business sponsors
World Cup sponsorship
Olympic tourism
BROWSE REPORTS
Sports Sponsorship & the Law Expert legal opinion on sponsorship issues
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Activation & Case Studies Expert guide to sponsorship activation
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Twenty 20 Vision Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship Using sport to meet CSR objectives
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Football Sponsorship & Commerce Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research Using research to drive sponsorship strategy
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European Sports Marketing Data 368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport Europe's best selling sponsorship report
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Pay TV Business Planning Financial planning for Pay TV
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Electronic Programme Guides Maximise EPG design and revenue opportunities
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Films & Pay TV How studios, distributors and channels maximise film rights
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